Problems & Opportunities of Marketing Strategies of Fresh Mineral Water: A Study on

Meghna Group of Industries

Prepared By

Amaresh kumar biswas

ID: 092-14-0005

Semester: Spring-11 Batch No: 7th

Prepared For

Professor. Dr.Iqbal Hossion

Faculty of Business

Date of Submission: 04-05-2011

ASA UNIVERSITY BANGLADESH

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I am pleased to accept this dissertation on "Problems & Prospects of

Marketing Strategies of Fresh Mineral Water" of Meghna Group of

Industries by Amaresh kumar biswas MBA: ID: 092-14-0005

.......................................

Professor. Dr.Iqbal Hossion

Chairman

Asa university Bangladesh

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Letter of Acceptance

4th May, 2011

Professor. Dr.Iqbal Hossion

Chairman

Asa university Bangladesh

Subject: Submission of Theses paper.

Dear sir,Here is the Report of my dissertation of Meghna Group of Industries. I have truly enjoyed my time during preparing this report specially questionnaire interview.

I have tried my best to comprehend and translate my knowledge in writing this report. My effort will be rewarded only if it can satisfy you. Moreover, I have learnt precious knowledge of consumer perceptions about mineral water. I believe this topic is really outstanding concept about fresh mineral water in our country.

I hope that you will find the report useful whether you are carrying out a wholesale review of survey processes or looking for some new ideas to improve certain aspects.

Sincerely yours

Amaresh kumar biswas

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Letter of Submission

First of all I would like to express my gratitude to hounarable teacher, whose invisible guidance helped me to complete this report. I take the opportunity to express my deep sense of gratitude of my reverend supervisor for her invaluable suggestions and guidance during the study period that has greatly inspired me in preparing this report successfully.

I must convey authentic gratitude to Md. Mostofa Kamal, Managing Director, Meghna Group of Industries to permit me to take crucial information.

I would like to express my gratitude to Mr. Kaud-Rut-E-Elihe, General Manager, Md. Yeasin mollah, Marketing Manager, Mr. Masuduzzaman Rana, SDO for lending me there valuable time, guidance and cooperation and all the support that help me to finish my report successfully.

I express my appreciation to all Consumer and Retailers who corporate me in collecting the data and supplying necessary information. Finally, I want to express my deep gratitude to my parents whose enormous helps assist me to complete my report.

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ACKNOWLEDGEMENT

Mr. Mostafa Kamal (Chairman and Managing Director, Meghna Group of Industry) first move to distribution of essential commodities from government sources to ultimate consumer. He started to import of essential commodities like sugar, refined edible oils, milk, etc. When the supply and demand situation of essential commodities cased out to a tolerable extent, Mr. Kamal felt the need to foresee the more important issue like industrial development in the country. But due to lack of sufficient funds from his own source he first decided to start small production ventures during the late eighties and selected to produce Edible Oils locally. During late eighties he started acquiring the land required for the foreseen industries and immediately there after commenced installation of his first industrial unit- Meghna Vegetable Oil industries Ltd in 1990. Subsequently he built one industry after another in the same location and in-quick succession.

I have developed my report on problems and prospects of Super Fresh mineral water in accordance with my task during internship. For the purpose of the study necessary data were collected from the primary and secondary sources. The primary sources include: Face to face interview with officials and customer of MGI, Practical work under the supervision of officials at head office, Expert person and the secondary sources include: Office files, Relevant papers, books, journal and various study reports.

Here I developed four marketing mix where maximum marketing concepts were labored. Super Fresh mineral water becoming number one mineral water in Bangladesh due to strong management of the company. A complete circle about supply chain and value delivery network has come out in this report.

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EXECUTIVE SUMMARY

Contents Page No

Part – i

[An Introduction to the Report]

Introduction 12

Objectives 14

Scope 15

Methodology 16

Research Deign & Instruments 17

Sampling Plan 17

Sampling Size 17

Sampling Unit 17

Sampling Extent 18

Sampling Method 18

Data Collection Technique 18

Research Tool 18

Data Analysis Technique 18

Limitation 18

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Part - ii

[Overview of the Company]

Historical Background 22

Overview of Meghna Group of Industries 23

Mission 25

Vision 25

The social Commitments25

The Management

Management Structure

The Group

Profile of MGI

Organization Name

Owner

Location

Number of Employees

Source of Finance

Supply of Product

7

Sources of Raw Material

Recruitment & Selection

Brand Name “Fresh”

Areas of Operation

Products And Services

Market Share

Features of Fresh Mineral Water

Management Structure of SFMW

8

Part - iii

[Analytical Issues, Outcome of questionnaire]

Awareness

Percentage of Selling

Opinion of SFMW

Pet bottle that get highest preference

Percentage of Selling of Each Size

Quantity of Damaged Product

Quantity of Product Becomes Damaged in Super Store

Recovering Damaged Product

Survey on Pricing from Sellers

Facilities of Payment Period

Duration of Payment Period

Awareness About Three Purifies Stages of SFMW

Free sample with SFMW

Profit from Promotional Activities

Product Delivery

Schedule of Visiting

Area Segmentation

Limitation of Survey

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Part-iv

[Respondent Profile (Retailers)]

Survey Area

Types of Shop

Volume of Purchase

Volume of Sales

Terms of Transaction

Distribution System of Mineral Water

Influential Factors For retailers regarding mineral water

Important Factors to increase the selling

Special probe on Super Fresh Mineral Water

10

Findings

Recommendation

Conclusion

Questionnaire

Question for Retailer

Bibliography

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Introduction

This dissertation is based on a Problems & Opportunities of Marketing

Strategies of Fresh Mineral Water on Meghna Group of Industries.

Meghna Group of Industry is one of the largest and fastest growing

industrial in Bangladesh. Meghna Group of Industries produces most

essential food and beverage for human consumption. They produce goods

such as FRESH mineral water, FRESH Full Cream Milk Powder, FRESH

brand Sugar, FRESH brand Atta, Moida , FRESH brand Spices , FRESH

brand Tea, FRESH brand Super Refined Soybean Oil, FRESH brand

Mustard Oil, FRESH brand Coconut Oil. According to the questionnaire

consumers prefer fresh mineral water, MUM, Pran, Aqua, Jibon, Spa. The

major competitor brands in the consumer goods market are Unilever, City

Group, Aftab Group, Pran etc. Meghna Group of Industry has the largest

brands of consumer product and the cost of providing consumer promotion

offer is also large by the same proportion. Besides the competitor brands are

known to involve in some unfair practices. They pay a very low wage rate to

their labors so overhead costs are low, they under invoice their imported raw

materials so that they can evade import taxes and other duties, so they save a

lot of money in the process.

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Litarature Review

Philip Kotle-The societal marketing concept holds that the organisation's

task is to determine the needs, wants, and interests of target markets and to

deliver the desired satisfactions more effectively and efficiently than

competitors, in a way that preserves or enhances the consumer's and the

society's well-being.

American Marketing Association Definition

-The process of planning and executing the conception, pricing,

promotion, and distribution of ideas, goods, and services to create

exchanges that satisfy individual and organizational objectives.

Peters Tom-The relentless pursuit of an almost familial bond between

customer and product.

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1.2 Objectives:

MGI is one of the widest and renowned private companies of

Bangladesh. MGI has been providing high quality goods and services

for more than 13 different companies engaged in business activities.

Mineral Water is convenience goods that are consuming everyday.

MGI is providing Mineral Water to consumer since starting their

business activity. After 1990 MGI established United Mineral Water &

PET Industries to meet consumers demand. Then they introduce PET

bottle by establishing United Mineral Water & PET Industries. They

maintain water marketing division nation wide strong distribution

channel; they also prepare TV advertisement and take other

promotional activities to establish this new product in the market.

Some times its proportion of sale decrease and sometimes increases

too. Maximum time it reached at its expected level. For this reason

they try to find out what is their actual problem and SWOT analysis of

their product. Here they think that they are number two so, they try

harder to win the first position by overcoming existing problems of

marketing fresh mineral water.

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Objectives of the Study:

the main objective of preparing the report is fulfilling the partial

requirements of the BBA program and to explore problems &

Prospect of Marketing of Mineral water special reference to MGI.

We have some other objectives such as:

- To determine present demand of Fresh Mineral Water

- To explore retailers attitude toward Fresh Mineral Water

- To determine constraints of repeat purchase of Fresh Mineral

Water

- To know the effectiveness of advertisement.

- To provide some suggestion

1.3 Scope of the study:

This study includes only an evaluation of the Product provided by

Meghna Group of Industries. I had done my survey for the consumer

& retailer shops only. We could not go outside of Dhaka for doing

survey because of time limitations, cost, availability of transports etc.

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1.4 Methodology of the study:

Definition of Methodology:

Methods followed to perform a job or conducting activities to complete a

task is called methodology. In conducting this study the following

methodology will be adopted in collecting data and information, preparation

of report etc.

For the purpose of the study necessary data were collected from the

primary and secondary sources. The primary sources include:

Primary sources

Face to face interview with customers and retailer of MGI

Practical situation of mineral water consumption in the market.

Questionnaires.

Secondary source

Web Sites of MGI.

Books, journal and various study reports.

Annual reports of 2009 to 2010 of MGI.

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1.5 Research design and Instruments:

Quantitative research was based on the measurement of quantity of

number.

The instruments that were used for data collection are the

questionnaire. The questionnaire was structured, multiple-choice and

closed-ended type questions.

1.6 Sampling Plan:

Population

For time and budget limitation, our research group had decided

to pursue the retailers in Dhanmondi at Dhaka the mineral water

and all of retailers who sold mineral water These entire shoppers

helped us to continue the dissertation.

1.7 Sample size:

Total sample size is 10 which is divided into two locations.

respondents enlisted at the consumers.

respondents enlisted at the retailers.

1.8 Sampling Unit:

Retailers at Dhanmondi in Dhaka city and consumers who use

mineral water was my study unit.

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1.9 Sampling extent:

I had decided to cover the area of star kabab, Mohamadpur,

Sankar area for consumer portion and for retailer’s

Mohammadpur. Dhanmondi, area had been selected.

1.10 Sampling Method:

Simple Judgment sampling method was operated.

1.11 Data Collection Technique:

Survey method (Retailers interviewing).

1.12 Data Collection Instrument/Research Tool:

Questioner/ Data were collected through questioner.

1.13 Data Analysis Technique:

Data were collected from questioner, then the data were

organized and summarized into the scrutiny, then coding and

interpreting the result.

1.14 Limitations of the study:

In every research program there always remain some limitations. The

first problem we face time constraint. There is no enough time to

prepare this report. Questioner, Data collection, and Data analysis

and interpreting the result with in 60 days. This amount time is really

not enough for identifying the research problem properly. We have to

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survey the consumer and retailers shops only. We could not go out

side of Dhaka for doing survey because of time limitation; we faced

several problems such as –

The researchers’ limitations

- Limitation of time

- Limitation of Data collection

- Lack of information

- Lack of knowledge of the researcher

Limitation of company management

- Doesn’t give all information in order to maintain business

secrecy

- Lack of proper documentation

- Fare of loosing goodwill

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PART - iiii

Historical Background

Overview of Meghna Group of Industries

Mission

Vision

The social Commitments

The Management

Management Structure

The Group

Profile of MGI

Organization Name

Owner

Location

Number of Employees

Source of Finance

Supply of Product

Sources of Raw Material

Recruitment & Selection

Brand Name “Fresh”

20

Areas of Operation

Products And Services

Market Share

Features of Fresh Mineral Water

Management Structure of SFMW

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Historical Background:

Entrepreneur Mr. Mostafa Kamal, Started in 1976, MEGHNA GROUP OF

INDUSTRIES is one of the largest and fastest growing industrial

conglomerates in Bangladesh. Meghna Group of Industries produces most

essential food and beverage for human and animal consumption but also

construction material, packaging materials and electricity in its plants

located at Meghna Ghat, Sonargaon, in the district of Narayangonj. The

group has about 10000 permanent & casual employees. Its annual turnover

is approximately TK. 4000 crore (around US$ 600.00 Million) and thus

contributes much to the industrialization and development of the socio-

economic condition of the Bangladesh in terms of reducing unemployment,

saving valuable foreign currency and reducing import dependencies and

earning foreign currencies through exports of its products .

For the uncompromising product quality and strong management policy

most of the industries of the group has earned ISO9001: 2000

certification. The group has been awarded the prestigious the Nawab Sir

Salimullah Gold Medal presented by the Hon'ble President of the

People’s Republic of Bangladesh for its magnificent performance in the

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industrialization of the country and also awarded the International Star

Award for Quality (ISAQ) in Gold Category by BID (Business

Initiative Directions) in Geneva in October, 2005 for commitment to Quality

and Excellence. BID based in Spain has also awarded the Group with

World Quality Commitment Award in Platinum Category in Paris, 2006

and Quality Summit Award in Diamond Category in New York, 2007 for

outstanding performance in Quality Commitment and industrialization.

The group has established a power plant named Unique Power Plant Ltd.

- I of 28 MW capacity engineered by world famous Rolls-Royce Marine AS

to meet its own power requirement and also to supply to REB and

neighboring industries. It has no. II unit having 6 MW capacity to run its

sugar industry and meanwhile there has been an agreement with REB to

supply 3 MW from this plant to REB grid. Another 25 MW capacity power

plant is under implementation.

Overview of Meghna Group of Industries:

During the early seventies, The supply situation of essential commodities in

Bangladesh was in turmoil. Business initiatives were very limited despite

huge demand in the local market due to inadequate Government policy.

People were suffering from scarcity of most essential commodities. Such an

uncertain situation prompted Mr. Mostafa Kamal to be in the business. He

established trading companies and organized countrywide distribution chain.

Gradually he got himself involved in more risky ventures of import trade in

the early eighties. Mostafa Kamal Mr. had foreseen the necessity of

industrial development of the country. Gradually he developed and

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established other food and edible oil processing industries one after another

in quick succession.The group produces most essential commodities like

Cement, Milk Powder, Soyabean Oil, Palm Oil, Suger, Mustard Oil,

Coconut Oil, Natural Flour (Atta), Refined Flour (Maida), Semolina (Suji),

Salt, Spices, Stearine ( Dalda), Margarine (Ghee), Mineral Water, Tea,

Poultry and Fish Feeds, P.P. Woven Bag, Duplex board, Liner paper etc. in

its own industrial park, located at Meghnaghat, Sonargaon, Narayangonj.

For the uncompromising product quality and strong management policy

most of the industrial units of the Meghna Group has been awarded

ISO9001; 2000 certification. The group has been awarded the Nawab Sir

Salimullah Gold Medal presented by the Honourable President of the

People’s Republic of Bangladesh for its magnificent performance in the

industrialization of the country and also awarded the International Star

Award for Quality (ISAQ) in Gold Category by BID (Business Initiative

Directions) in Geneva in October, 2005 for commitment to Quality and

Excellence. BID based in Spain has also awarded the Group with World

Quality Commitment Award in Platinum Category in Paris, 2006 and

Quality Summit Award in Diamond Category in New York, 2007 for

outstanding performance in Quality Commitment and industrialization.Mr.

Mostafa Kamal Chairman and Managing Director of the Meghna Group

being the main architect of the industrial park has also established different

schools, colleges, mosques and madrashas to offer free education to the

people for uplifting their lifestyle and socio economic condition in both

general as well as religious sector.

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Mission:

The Mission of MGI as a private Sector Investor is to foster and promote

industrial entrepreneurship in the country by supplementing public sector

through new and innovative business ideas and thereby to enhance pace of

industrialization towards a tangible socio-economic development of

Bangladesh.

Vision:

The Vision of MGI is to become a leading industrial group of the country

striving to make Bangladesh self-sufficient in producing various consumer

and industrial goods. MGI also looks for becoming a market leader in

matters of quality products and satisfaction of customers through

competitive prices and services.

THE SOCIAL COMMITMENTS:

To meet the necessity of the society Mr. Mostafa Kamal has immense

contribution towards social needs. The group has not only focused on

building new and better industries aimed at providing employment to

hundreds of skilled and unskilled labor but at the same time has worked

towards establishing of Hospitals, setting up of schools, colleges, madrasas

and orphanages so that people could get better education and health

facilities. These institutions, established and run by Mr. Mostafa Kamal,

have helped in improving the standard of education and health care in both

Dhaka city and as well as in remote areas of Bangladesh.

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Health Sector

Director:

Central Hospital Ltd.

Barakah General Hospitals Ltd.

Education Sector

Al-Hajj Nur Miah Degree College

Mostafa Kamal High School

Konkapoit Primary School

Member board of Governance - People University

Religious Sector

Al-Hajj Ayeasha Nur Madrasha

Al-Hajj Noor Miah Jame Mosque and Meghna Group

Central Mosque

Konkapoit Union Parishad (Community Centre)

Contribution to many others Mosques & Madrasha

26

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2.2 The Management:

The Board of Directors comprises the following

personalities:

Mr. Mostafa Kamal Chairman & Managing

Director

Ms. Beauty Akhter Director

Miss. Tahmina

Binthe Mostafa

Director

Miss. Tanjima Binthe

Mostafa

Director

  

The executives involved in the running of the group are :

Name Designatio

nProfile

Mr. Mohd. Jashim UddinExecutive

DirectorCompany Affairs

Mr. S M Muzibur Rahman,

FCAGM Finance & Accounts

Mr. Kartick Chandra Das GM Technical

Lt. Col. Md.

Quaderuzzaman (Retd)GM Administration (Factory)

Mr. Md. Abu Zafar GM Consumer Goods

Mr. Abu Mohammad

HabibullahGM

Administration (Head

Office)

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Mr. Md. Harun-Or-Rashid GMMarketing (Fibre &

Feeds)

Mr. Khandakar Ataur

RahmanGM Marketing (Cement)

Mr. Afzal Hossain GM Foreign Trade

Eng. Md. Harun-Or-Rashid GM Project

Lt. Col. Saiful Islam, E.

Bengal, MBA (Retd)GM Logistics

Mr. S.M. Zahirul Huq In-charge Procurement

Mr. Yousuf Ali, ACMA Sr. DGM Cost & Budget

Lt. Commander M.

Sahadat Hossain (Rtd.)DGM Shipping

Mr. Pronob K. Majumder,

ACMADGM Accounts

Mr. Md. Noor Islam, ACMA AGM Accounts

Mr. Md. Zakir Hossain Head of IT IT

Mr. Md. Hasan Imam Sr. Manager Ad & Creative

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Management Structure:

30

MD

EDDirector

Admin.Director

AccountingDirector

LogisticDirector

Marketing Director

GM GM GM GM

DGM DGM DGM DGM

AGM AGM AGM AGM

M M M M

MD- Managing Director

ED- Executive Director

GM- General Manager

DGM- Deputy General Manager

AGM- Assistant General Manager

M- Manager

THE GROUP:

The Meghna Group of Industries comprises the following units:

Consumer Goods:

Tanveer Dal Mill & Flour Mills Ltd.

Meghna Tea Company.

Tanveer Mustard Oil Mill And Coconut Oil Mills Ltd.

United Sugar Mills Ltd.

United Edible Oils Ltd

United Mineral Water & PET Industries Ltd.

United Salt Industries Ltd.

Tanveer Oils Ltd.

Tanveer Food Ltd.

Janata Flour & Dal Mills Ltd.

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Cement:

Unique Cement Industries Ltd.

Paper:

Tanveer Paper Mills Ltd.

Packaging & Printing:

M. M. Printing & Packaging Co. Ltd.

United Fibre Industries Ltd.

Tanveer Polymer Industries Ltd.

Power & Electricity:

Unique Power Plant Ltd.

Everest Power Generation Co. Ltd.

Poultry & Fish Feed:

United Feeds Ltd.

Steel:

Tanveer Steel Mills Ltd.

Shipping, Logistics & Transport:

Mercantile Shipping Lines Ltd.

G. Shipping Lines Ltd.

United Shipping Lines.

United Dockyard & Ship Builders.

Housing:

Meghna Properties Ltd.

Others:

Kamal Trading Co.

Kamal Imports & Exports Ltd.

Everest CNG Refueling & Conversion Ltd

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2.3

2.3.1 Name of the organization:

“Meghna Group of Industries (MGI)”

2.3.2 Owner: Md. Mostofa Kamal

2.3.3 Location:

Head Office: Meghna Group of Industries (MGI)

FRESH VILLA

House # 15, Road # 34

Gulshan-1,Dhaka-1212.

Factory: Meghna Group of Industries (MGI)

It is situated in Meghna Ghat

Sonargaon, Narayangong.

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Profile of Meghna Group of IndustriesProfile of Meghna Group of Industries

2.3.4 Total numbers of employers:

Beginning : 60 (including Managing director)

Present : 10,000 (including daily labors)

Marketing employers: 250 (approx.)

2.3.5 Source of finance:

At beginning : Own finance

At present : Own finance and bank loans.

2.3.6 Supply of Products:

1. Director Supply.

2. By Agent.

2.3.7 Sources of Raw Materials:

1. Import.

2. Buy From Local Producers

2.3.8 Recruitment and selection of human resource:

Source: External and internal.

Media: advertisement is used for vacant post.

Selection process:

In selection process there is a selection board. In selection board, the

persons who are involver: General Manager, Executive Director,

Administration and responsible divisional Manager in which

department employee will be employed.

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2.3.9 Brand name of fresh the product of MGI:

The brand name of the product of Meghna Group of Industries is

“Fresh” has positive effect to the customer which motivate customer

to buy the product of Meghna Group of Industries. The brand

“Fresh” also indicates the total quality product of the product of MGI

(Meghna Group of Industries).

2.3.12 Areas of Operation:

MGI is one of the widest and renowned private companies of

Bangladesh. MGI has been providing high quality goods, and

services with 13 different companies engaged in multifarious

business activity. Meghna group started their business by consumer

items in the year 1980. Company establishes a soyabean oil refinery

in the year 1990. From 1999 Meghna Group have been increase the

business wings gradually and the position of this company are very

big. In 2003 this company holding the following sites concern situated

at Meghna Ghat Narayangong.

Meghna Dairy and Food Product Limited

Bagdad Vegetable Oil Industries Limited

Meghna Coconut and Mustard Oil Mills Limited

Meghna Flour and Dal Mills Limited

Meghna Tea Company

Mercantile Shipping Lines Limited

United Fiber Industries Limited

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United Edible Oils Limited

United Shipping Lines

United Mineral Water and Pet Industries Limited

Unique Power Plan Limited

2.3.13 PRODUCT AND SERVICES:

“FRESH” is the brand name of most of the consumer products of Meghna

Group of Industries. This branding scheme descends from the “family

branding strategy”. Meghna Products are distributed through an effective

nationwide marketing network. It enjoys the services of an efficient

marketing force, positioned at strategic points in the national network from

the East to west and north to south, rather say, form Teknaf to Tetulia.

1. FRESH mineral water.

2. FRESH Full Cream Milk

3. FRESH Atta, Moida (Flour) and Suji (Semolina)

4. FRESH Spices (Chilli, Turmeric, Coriander, Cumin Powder)

5. FRESH Tea

6. FRESH Iodized Salt

7. FRESH Super Refined Soybean Oil

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8. FRESH Super Refined Palm Oil

9. FRESH Stearine and Margarine

10. FRESH Mustard Oil

11. FRESH Coconut Oil

12. FRESH Ordinary Portland Cement

13. FRESH Poultry Feed

14. FRESH brand Feed

15. SUPER FRESH Soybean Oil

16. SUPER FRESH Vegetable Oil

2.3.13 Competitors Name of MGI:

1. Fagun Food Products Ltd.

2. Pertext Company Ltd.

3. Milk Vita co-operative Society

4. Aftab Food product Ltd.

5. Gaffar Food Products Ltd.

6. Agro Food products Ltd.

7. M.M. Ispahani Ltd.

8. Shah Cement and Limited.

9. Holciem Company Ltd.

10. M.T.C Cement Indsutries Ltd.

11. Ahad Cement Ltd. and company.

12. Karim Cement Ltd.

13. Makka Cement Company Ltd.

14. Estern Cement Company Ltd.

15. City group of Company Ltd.

37

16. S. Alam Vegetable Oil Mills Ltd.

2.3.14 Market Share of MGI:

Products NamePercentage

Super Fresh Soybean Oil 25%

Super Pure Vegetable Oil 25%

Super Fresh Mineral Water 15%

Fresh Mustard Oil 60%

Rose Mustard Oil 30%

Fresh Coconut Oil 35%

Fresh Milk 35%

Fresh Bonoshpoti 40%

Market Share of MGI.

38

Market Share of MGI

Super Pure Vegetable Oil

Super Fresh Mineral Water

Fresh Mustard Oil

Rose Mustard Oil

Fresh Coconut Oil

Fresh Milk

Fresh Bonoshapoti

Super Fresh Soyabean Oil

2.4

Promotional strategies of Promotional strategies of “Fresh Mineral Water” that includes

following features

2.4.1 Quality:

It can easy to say that Super Fresh mineral water, because it takes

there stops in quality maintain. Maximum company uses one stage

and two stages in our company’s three stages to refine water are

explained below

1. Ozone technology

2. Reverse osmosis

3. Ultra violet

There are many institutions in our counter that give certificate to

standardized quality of an industry. Fresh mineral water also gets

nomination from many institutions as BSTI, WHO etc.

39

Promotional strategiesPromotional strategies

Quality of a product can be measured by comparing with other

product. In the research it is found that MUM mineral water is the

main competitor of Fresh mineral water. To compare them items that

are contents with them are given bellow:

Mineral Content of Super Fresh

Calcium 29 mg

Bicarbonate 134 mg

Sulfate 1 mg

Potassium 2 mg

Sodium 4 mg

Magnesium 1 mg

Chloride 10 mg

Fluoride <1 mg

Mineral Composition MUM

TDS 250 mg/L

Total Alkalinity 50/ ml

Hardness 100 to 200 mg/L

Fluoride 1 mg/L

Iron 0.3 mg/L

Manganese .1 mg/L

Nitrate Nitrogen 6.4 to 7.5

40

2.4.2 Prospect of SFMW for quality:

Now-a-days consumers are too much concern about quality of a

product. They don’t impressed by the external packaging of a

product. For this reason our mineral water stands in number one

position. In future many popular companies may fall down due to less

quality of their products. But SFMW has a bright future because we

are very much concern about product quality.

2.4.3 Design & Shape:

The way to add customer value is through distinctive product style

and design. Design is larger concept then style. Style simply

describes the appearance of a product. Style can be eye-catching or

yawn producing. A sensational style may grab attention and produce

pleasing aesthetics, but it does not necessarily make the product

perform better. Unlike style, design is more than skin deep-it goes to

the very heart of a product. Good design contributes to a product’s

usefulness as well as to its looks.

Meghna Group of Industry is too much careful about their product

design for that they shape their bottle for Fresh mineral water with an

attractive design. Actually pet bottles were designed for both mineral

water and Soya bean oil and consumer demands for ½, 1, 2, 3, 4 or 5

liter. Same bottles are using Fresh mineral Water. For that FRESH

mineral water get comparatively strong pet bottles than other mineral

bottles. The shape of the bottle has made in highly consumer

demand.

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2.4.4 Features:

Pet bottles for Fresh mineral water have some feature to use. These

features are explained below:

1. Bottles are transparent so that waters look so fresh.

2. The most attractive feature of Fresh bottle that it is easy to

handle.

3. Middle point of 2 & 3 liter bottles has a curve to hold.

4. All pet bottles are comparatively harder than other company’s

bottle.

5. The body design of pet bottle is also attractive which indicate

the image of our company.

2.4.5 Problems in size:

We have no 1.5 liter pet bottle mineral water but other competitors

have. This size required for two situations.

No. 1 situation- Restaurant and hotel demand hardly for 1.5 liter. 1.5

liter is appropriate for two or three customers, if waiter serves 2 liter

size of mineral water then customer decline for that.

No.2 situation- When 4 customers come, they required more than

1.5 liter. Here 2 liter is appropriate but hotel manger takes a chance

to get more profit. They don’t give them 2 liter but two 1.5 liter where

they get more profit by selling two bottles.

42

So in both situations sales development officers or supplier can’t

handle them or they can’t sell our mineral water.

2.4.6 Brand Name:

Perhaps the most distinctive skill of professional marketers is their

ability to create, maintain, protect, and enhance brands of their

products and services. A brand is a name, term, sign, symbol, or

design, or a combination of these, that identifies the maker or seller of

a product or service. Consumers view a brand as an important pert of

a product, and branding can add value to a product. For example,

most consumers would perceive a bottle of White Linen perfume as a

high-quality, expensive product. But the same perfume in an

unmarked bottle would likely be viewed as lower in quality, even if the

fragrance were identical.

Branding has become so strong that today hardly anything goes

unbranded. Sault is packaged in branded containers, common nuts

and blots are packaged with a distributor’s label, and automakers.

Even fruits, vegetables, and poultry are branded.

Branding helps buyer in many ways. Brand names help consumers

identify products that might benefit them. Brands also tell the buyers

something about products quality. Buyers who always buy the same

brand know that they will get the same features, benefits, and quality

each time they buy. Branding also gives the seller several

advantages.

43

2.4.7 Labeling:

Labels may range from simple tags attached to products to complex

graphics that are part of the package. They perform several functions.

At the very least, the label identifies the product or brand, such as the

name Fresh stamped on pet bottles. The label might also describe

several things about the product – who made it, where it was made,

when it was made, its contents, how it is to be used, and how to use it

safely. Finally, the label might promote the product through attractive

graphics.

Labeling has been affected in recent times by unit pricing (stating the

price per unit of standard measure); open dating (stating the

expected shelf life of the product). The nutritional labeling (stating the

nutritional values in the product).

The nutritional labeling and Educational Act of 1990 requires sellers

to provide detailed nutritional information on food product, and recent

sweeping actions by the Food and Drug Administration regulate the

use of the health – related terms such as low-fat, light, and high-fiber.

Sellers must ensure that their labels contain all the required

information.

Super Fresh Soybean oil acquired 9002 ISO quality for maintaining,

quality for product which is mentioned in the label. Here also included

BSTI ceil. erning for that they also mentioned the mineral contents in

the label of bottle.

44

2.4.8 Packaging:

There are seven different shape of packaging in PET bottle in the

market. Packaging of all type of PET bottles are similar. They

packaged their oil so that consumer can easily carry the bottle and

that bottle must be attractive also. They have to consider social

welfare.

2.4.9 Pricing:

Price is the amount money customers have to pay to obtain the

product. Pricing strategies usually change as the product passes

through its life cycle. The introductory stage is especially challenging.

Companies bringing out a new product face the challenge of setting

prices for the first time. Meghna group of Industries arranged different

pricing method for different product. Such as:

Price List

The prices of Super Fresh mineral water determined by litter or the

size of the pet bottle. Here tow price lists for Super Fresh mineral

water and also the main competitor MUM has given below:

45

Price list of Super Fresh mineral water

Quantity Trade Price

(Taka)

M.R.P

(Taka)

3 liter 25.00 30.00

2 liter 15.00 20.00

1.5 liter 12.00 15.00

1 Liter 10.00 12.00

500 ml 7.50 10.00

250 ml 6.50 8.00

Discounts

Most companies adjust their basic price to reward customers for

certain responses, such as early payment of bills, volume purchases,

and off-season buying. These price adjustments called discounts and

allowances.

A quantity discount is a price reduction to buyers who buy large

volumes that sometimes provided by Meghna Group. A typical

example that our company offer to the Departmental store that if they

order for 100 cartons of oil they will get 1 taka off for per Kg.

Discount provide an incentive to the customer to buy more from one

given seller, rather than from many different sources.

46

Super fresh mineral water is available in all higher class market in

Bangladesh also in other market where conscious people seek for

quality or 100% pure mineral water. Rather all these circumstances

our company is giving some attractive discount facilities.

2.4.10 These facilities are giving below:

1. One bottle is free for each case.

2. Where clients are more concuss about pricing they are given

pricing discounts not bottle.

3. Sometime company gives special discounts for big clients for

their large selling.

2.4.11 Payment period:

Payment period means the time company offering to its clients to pay

their dues. In this case Meghna group offering a large opportunity.

Payment period depends on the types, class, and quality of customer.

for small departmental store as Aftab Bazar, Pacific or Kena Kata in

the Dhaka city company offering maximum 21 credit days or 7 to 15

days, because their selling is slow and comparatively low. The

biggest departmental store is Agora and then Shop & Save or Mina

Bazar. They don’t require credit facility as they clear their payment on

time. Some problems create for small stores for dues clearing.

47

Monthly Sale of January 2010 to December 2010

MonthQuantity

January 180910

February 127537

March 110545

April 105250

May 103348

June 95322

July 91820

August 85688

September 84477

October 83583

November 82986

December 80576

For a Quick view one graphical chart is given bellow:

48

Competitive ANALYSIS:

Super Fresh mineral water has strong market share comparatively

with other mineral water. There are many brand mineral water

existing in the market. The main competitors are MUM, Pran, Aqua,

Jibon, spa etc. All has strong brand image by consumer especially

MUM mineral water has made separate brand image where other

could not. Pertex Group develops MUM mineral water which has also

an existing drink named RC. A small description of marketing

strength for all mineral water is described bellow :

MUM mineral water

This mineral water is the member of Partex group which has good

market share. They develop their promotional activities better than

others. They have little bit different brand image. Their advertising,

distribution channel, packaging all are different. They get also

government facility. Distributor price is also high than other mineral

water. But all stores have to buy MUM water only for consumer

demand.

49

Others

Pran, Aqua, Jibon, spa have also market demand which captured a

big market share. Beyond all this circumstances Super Fresh

mineral water gain maximum market share, because they develop

strong promotional activities, strong distribution channel. All

employees work for Meghna Group is very strong distribution

Channel. All employees work for Meghna Group are very much

hardlhood, collecting current market information, ability to achieve

target.

Current market average positions for reputed five companies are explained bellow by

chart ad graph:

Brand Name Market Share

Super Fresh 30

MUM 35

Pran 15

Aqua 10

Jibon 10

50

2.4.13 Promotion:

Promotion means activities that communicate the merits of the

product and persuade target customers to buy their products. This

company spends more money each year on advertising to tell

customers about the company and their different products.

Promotional activities are done by following means.

They conduct more promotion during summer and winter season

Although advertising is used most effectively by Meghna Group of

Industry. MGI is very much concern about advertising activities.

Marketing management must make four important decisions when

developing an advertising program:

Setting Advertising Objectives,

Setting advertising budget

Developing advertising strategy

Evaluating advertising campaigns

Maximum Bangladeshi channel at TV as BTV, “Channel i”, ATN

Bangla and also NTV are advertising our product. Todays market is

consumer oriented market If those channel makes good impress

customer about product then customer will seek Fresh product

themselve.

Posturing is a good advertising process because it can add in any

place and people watch it when they are outside. In this case Meghna

grou applis colored posture and also attractive sticker for Super Fresh

mineral water.

51

Directly personal selling is not possible for the employee of Meghna

Group. This company has a strong field force and every employ has a

specific area where they distribute product. So they can show these

selling as personal selling. Different area varies the quantity of one

person’s personal selling. Because all areas distribution channel,

purchasing capability of consumer, distribution channel are not same.

2.4.14 Sales promotion:

Sales promotion consists of short-term incentives to encourage

purchase or sales of a product or service. Whereas advertising and

personal selling offer reasons to buy a product or services, sales

promotion offers reasons to buy now.

Example of sales promotions are found everywhere. Many

departmental stores give many attractive offers to purchase Fresh

Atta or Maida in many Daaily newspapers. Also they advertise their

sales promotional program in many TV channels. Sales promotional

tools are used by most organizations, including manufacturers,

distributors, retailers, trade associations, and non-profit institutions.

Our company targeted toward final buyers (consumer promotions),

retailers and wholesalers (trade promotions). Today, in the average

consumer packaged-goods company, sales promotion accounts for

76 percent of all marketing expenditures.

52

2.4.15 Public relation:

Another major mass-promotion tool is public relation-building good

relations with he company’s various publics by obtaining favorable

publicity, building up a good corporate image, and handing or

heading off unfavorable rumors, stories, and events. Meghna group

perform some activities for developing public relation. These are

given below:

Press relations or press agentry: Creating and placing news

worth information, the news media to attract attention to a

person, product, or service.

Product publicity : Publicizing specific products

Public affairs: Building and maintaining national or local

community relations.

Lobbying: Building and maintaining national or local

community relations.

Lobbying: Building and maintaining relations with

legislators and government officials to

influence legislation and regulation.

Investor relations: Maintaining relationships with

shareholders and others in the financial

community.

2.4.16 Place:

Place includes company activities that make the product available to

target customers. The head office of Meghna Group of Industries at

Senakalyan Bhaban,195 Motijheel C/A. We have two depots in

53

Dhaka city one at Dhanmondiand another one are at Gulshan.

Dhanmondi depot is the bigger. The main industry place on Meghna

ghate which has details explanation in the introduction of this report.

2.4.17 Channels: Producing a product or service and making it available to buyers requires building relationships not just with customers, but also with key suppliers and resellers in the company’s supply chain. Meghna group has also strong supply chain management, their supply chain include upstream and downstream partners, including suppliers, intermediaries and even intermediary’s customers. For distributing Super Fresh mineral water our company follows following supply chain:

54

Company

Depot Local distributor

Store / Departmental

store Final consumer

Company Depot Middleman Service Center

Final Consumer

2.5 Management Structure of United Mineral Water & PET Industries

Limited:

55

MD

Project Manager Sr. Manager Marketing

Engineering Production & Maintenance

Quality Controller

Sub Assist.Engineer

Store Deputy Executive

Sub AssistEngineer

Sub AssistEngineer

Sales Manager Brand Manager

DIV MGR

DIVMGR

DIVMGR

DIVMGR DIV

MGRDIVMGR

DIVMGR

SO/ASO/SR

SO/ASO/SR

SO/ASO/SR

SO/ASO/SR SO/AS

O/SRSO/ASO/SR

SO/ASO/SR

PART - iiiiii

Analytical issues, outcome of questionnaireAnalytical issues, outcome of questionnaire

AwarenessPercentage of Selling

Organization Name

Opinion of SFMW

Get Preference

Percentage of Selling of Each Size

Quantity of Demand Product

Damage Products Quantity

Recovering Damaged Product

Survey on Pricing from Sellers

Facilitates of Payment Period

Duration of Payment Period

Awareness about three purifies stages of SFMW

Free sample with SFMW

Profit from promotional activities

Product delivery

Schedule of visitingArea segmentation

56

3.1 Awareness:

Interpretation

It is found that 100% retail outlets are aware of Super Fresh mineral

water. Their impression about Super Fresh mineral water is also

satisfactory.

57

Findings and description of questionnaireFindings and description of questionnaire

3.2 Percentage of selling:

Mineral water Sales (Percentage)

MUM 35%

SFMW 30%

Others 35%

Interpretation

Maximum stores are selling mineral water. Because MUM get highest

preference, its sells is also high Second preference gets SFMW.

Other mineral water also has strong market.

58

3.3 Opinion of SFMW:

Outlets Retails Opining

(Percentage)

Satisfied 90%

Dissatisfied 10%

Interpretation

It is shown that maximum realties and sellers are satisfied with super

Fresh mineral water and their sum is 90%. Except them 10% sellers

are dissatisfied with product for many reasons like price, distribution

problems or size of pet bottles.

59

3.4 what quantities productt get highest preference:

Quantities of Pet

Bottle

Percentage

250 ml Nil

500 ml 100%

1 Lr 70%

1.5 100%

2 Lr 55%

3 Lr 20%

Interpretation

It is found that all sizes of per bottles have not equal demand. One

size of pet bottle may have highest preference in one place and other

size get low preference. Even same pet bottle has too demand in one

selling area but it gets lower preference in other area. In the

observation it had come out that 500 ml get equal demand in all

selling points.

60

3.5 Percentage of selling of each size:

Quantities of Pet

bottle

Percentage

250 ml Nil

500 ml 100%

1 Lr. 70%

2 Lr 55%

3 Lr 20%

Interpretation

All realties agreed that they are selling the size of 500 ml highest.

Other size also has satisfactory selling.

61

3.6 Quantity of damaged product:

Interpretation

100% Fresh product is not possible to supply by a company. Meghan

Group always tries to supply damaged free product to customer

though it is not possible for all time. From the observation relaters

informal that they get 95% damaged freed product and for some

circumstance 5% they get damaged product.

3.7 Quantity of product becomes damaged in super store:

62

Interpretation

In Bangladesh Department or super Department store is a new

concept and they also acquired good market image. Popular

department store has few quantity of product become damaged like

3% or less.

3.8 Recov

ering damaged product:

Interpretation

Recovering damaged product quickly is not possible for all time. For

many reason it causes late. Company can recover 85% damaged

product. Other product could not possible to recover they return

those product and their quantities are 15%.

63

3.9 Survey on pricing from sellers:

Pricing Opinion (%)

High 10

Medium 75

Low 15

Interpretation

Many sellers are gave different opinion about pricing selection of

SFMW. One important issue has come out by asking them question

which has given in the cart & graph.

64

3.10 Facilities of payment period:

Interpretation

Meghna Group provides a lot of payment facilities to retailers. Maximum facilities are

given to demand stores average 55% relatives are getting payment facilities .45%

retailers are not given payment facilities becomes of their higher selling.

3.11 Awareness about three purifies stages of SFMW:

65

Interpretation

It was found those maximum retailers are not concern about purifying

strategy of SFMW. Some retirees are concerned that is purified well

but ignored about there stage. Maximum relatives relays seller

SFMW for its popularity.

3.12 Free sample with SFMW:

Area Duration of

payment

Getting free bottle 70%

Getting pricing

facility

30%

66

Interpretation

Except these surveys, many other surveys have also been included

in this report, many explanations and issues come out from

questionnaires that make the report important.

3.13 Profit from promotional activities:

Interpretation

Promotional activities mean advertising more or give some discount

for products. It has shown that profit comes for more selling.

Maximum time may departmental store arrange many promotional

activities for expansion their sells and publicity:

67

3.14 Product delivery:

Interpretation

Product delivery is a duty of Distributor Company also delivered

product when the amount is high. This company has goodwill that it

delivers product in time. If any distributor fails to gain duty he will

compensate for that.

3.15 Schedule of visiting:

Departmental StoreSchedule (Weekly)

Star kabab Daily

Sky touch

store

Daily

Sky hut Store Daily

Alamin store Daily

Others Daily

68

Interpretation

It is easy to say that management will be complex for big

departmental stores as Agora. That’s why suppliers have to come for

observing daily at working day.

3.16 Area segmentation for supplying the product

Departmental StoreSchedule (Weekly)

Sky touch store 2 days

Sky hut store 2 days

Alamin store 3 days

Chittagong Store 3 days

Jahanara store 2 days

Other stores or

bazaar

3 days

Interpretation

Local distributor also collect products from whole salers then they

supplied this products to the different store and market.

69

Our data which we collect by survey 100% may not correct for the

following reasons:

1. The sample size is only 10, which was not sufficient for survey.

2. Time is very limited and that was 3 weeks.

3. Customer may not give the proper information.

4. Survey result is limited to only the specific survey area.

70

Limitations of the survey Limitations of the survey

PART- iviv

Respondent Profile (Retailers)Respondent Profile (Retailers)

Survey Area

Types of the Shop

Volume of Purchase

Volume of Sales

Terms of Transaction

Distribution Systems of Mineral Water

Influential Factors For retailers regarding mineral water

Important Factors to increase the selling

Special probe on Super Fresh Mineral Water

71

4.1 Survey Area:

The survey has been done in –

Katasor

Mohamadpur

Dhanmondi

Zigatola

4.2 Types of the shop:

General Store

Department Store

4.3 Volume of Purchase:

Weekly volumes of purchases are shown in the following table:

Volume of

Purchase

Percentage (%) Cumulative (%)

1-3 dozen 4% 4%

4-7 dozen 40% 44%

8-12 dozen 36% 80%

13-36 dozen 20% 100%

Total 100%

72

Respondent Profile :( Retailers)Respondent Profile :( Retailers)

Volume of Sale

1-3 dozen

4-7 dozen

8-12 dozen

13-36 dozen

36- above

Table: weekly Volume of Purchase

As can be seen from the above table most of the retailers purchased

4-12 Dozen PET bottle per week.

4.4 Volume of sales:

The amount of mineral water which retailers purchase per week is mentioned brand

wisely in the table given bellow:

Volume of sales Percentage (%) Cumulative (%)

1-3 dozen 31% 31%

4-7 dozen 31% 62%

8-12 dozen 30% 92%

13-36 dozen 8% 100%

36-above 0%

Total 100%

Above table shows, most of the retailers 31(%) sale 1-12 dozen of

PET bottle per week.

73

4.5 Terms of Transaction:

Terms of

transaction

Percentage (%) Cumulative (%)

Cash 96% 96%

Partial Cash 4% 100%

Total 100%

According to 48 Retailers out of 50, 96% terms of transaction is

performed in cash and 2 Retailers mentioned that 4% terms of

transaction is performed in partial cash. So we can say that in

Retailers terms of transaction is performed in cash.

4.6 Distribution Systems of Mineral Water:

Fresh, MUM, Jibon carry out their distribution operation to the

Retailer outlets as companies’ sales force and distributors. These

intermediaries essential to establish as effective distribution system.

Super fresh mineral water carries out their distribution operation to

the Retail outlets as company’s sales force.

74

4.7 Influential Factors For retailers regarding mineral water:

Respondents were asked to rank the factors that influence them to

promote a particular product like water. This is shown in the following

table:

Influential Factors Percentage (%) Cumulative (%)

Customer demand 42% 42%

Commission 23% 65%

Gifts 8% 73%

Free packet 7% 80%

Credit Facility 20% 100%

Total 100%

Above table shows, the highest percentage ranked customer’s

demand as first among the influences.

That means they are looking for a pull and push strategy.

Producer Retailer Customer

75

Factors regarding oil

Customer demand

Commision

Gifts

Free packet

Credit Facility

Where the company should push the product through the marketing

channel to retailers and at a time they have to talk directly to the final

customer and rely on the customer to pull the product through the

retail shop. In this combination advertising can open doors for sales

people by preparing “Customers” advertisement can introduce the

company, the product and other influential variables.

4.8 Important Factors to increase the selling:

Retailers were asked to rank the factor that influences the consumer

to increase the selling rate of a particular brand.

Factors Percentage (%) Cumulative (%)

More Advertisement 30% 30%

Different gift items 15% 45%

Advance offer to

retailers

20% 65%

Reduced price 15% 80%

Quality product at

reasonable price

20% 100

Total 100%

Table: Volume of Sale

76

Volume of Sale

1-3 dozen

4-7 dozen

8-12 dozen

13-36 dozen

36- above

4.9 Special probe on Super Fresh Mineral Water:

The following graph shows the percentage of awareness, currently

tasted brand, best tasted brand, best packaging and favorite situation

of super fresh mineral water among the target audience compare to

the other brands.

4.10 Analysis the report:

Moreover after analysis the report found some obstructions of this

company. These are as follows:

Employees always survey the market and they inform the

difficulties that they found from market to the

77

Brand familiarity of Super Fresh Mineral Water

Awareness 20%

Tested brand 23%

Best tested brand 23%

Best packaging 24%

Favorite ad 10%

management. But it takes a long time to implement

action.

A lot of products get damage by distribution program

Replacement of those products also makes long time and

finally products become damaged.

Super Fresh mineral water is not available in far distance

from distribution point. So it remains out of market

segmentation.

Whenever products are sold out in some places,

sometimes it takes a long time to reach companies

product. At the interval other company’s products entered

and block the market.

Market place is large enough in Dhaka city but in contrast

field forces are not enough to cover distribution channel.

78

4.11 Recommendation:

Management of MGI always tried for their best to constantly increase

their market share. Though the company has strong distribution

channel to make products available but they have some limitation. So

to eliminate these shorts of troubles, they should take some actions.

At first Meghna Group of Industries should provide proper

training to the sales person. The sales person should faster to

complete his job.

Meghna Group of Industries should be maintain and developing

their distributing system. After receiving any information the

difficulties, they should take action immediately.

Meghna Group of Industries should be more concentrate on

replacing damaged products.

Meghna Group of Industries also should be more concentrate on

all distribution point. Super Fresh Mineral water (SFMW) has

excellent market demand but if it is not available customers

may switch to another brand.

MGI should enhance their advertisement.

The bottle outline of Super Fresh Mineral water (SFMW) is not so

eye-catching than others. So modification may be required.

79

4.12 Conclusion:

Meghna Group of Industry has a bright future to becoming number

one Industry in Bangladesh. They providing various consuming

produc for the customer. Fress mineral water is usefull for the all

classes of the customers. Employee of this company have greater

efficiency in making goods available to target markets. Through their

experience, specialization and scale of operation, Intermediates

usually offer the firm more than it can achieve on its own.

Management always tried for their best to constantly increase their

market share. The company has strong distribution channel to make

products available. Field force is alert enough to find out the lack of

market. This report gave me practical knowledge about how products

reached to final consumer through many channels. I have achived

authentic marketing srtatigies of a company after findings

questionnaire and literature reviewing.

80

2 Lr. 3 Lr. All

3 Lr All

Questionnaire: for Problem and prospect of Super Fresh mineralQuestionnaire: for Problem and prospect of Super Fresh mineral

water.water.

About product

1. Do you aware about SFMW?

Yes

No.

2. Which mineral water are you selling more?

SFMW

MUM

Pran

Aqua

Jibon

3. Do you get any complain about SFMW?

Yes.

No.

4. What quantities of product are you selling?

250 ml.

500 ml.

1 Lr.

5. Which quantities of product are you selling more?

250 ml

500 ml

1 Lr.

6. Are you getting any damaged product from your supplier?

Yes

No.

81

7. Is any product become damaged in your store?

Yes

No.

Less

More

8. Are your suppliers recovering your damaged product?

Yes,

No,

About Price

9. How is the price of SFMW?

High

Medium

Low

10. Are you getting any facility for payment period?

Yes.

No.

11. What is the duration of these Periods?

7 Days.

15 Days n

21 Days

More

12. Are you getting any credit facility?

If you how many days? Please specify.

82

13. Are you getting any offer for per case?

Yes

No.

14. Do you know SFMW is refined by 3 stages or ways?

Yes

No.

15. Are you giving any free product/sample with SFMW?

Yes

No.

About Promotion

16. Are you showing your promotional activities in TV

channels/News papers?

Yes

No.

83

17. Have you got profit or increase selling by giving these

packages?

Yes

No.

About place

18. Are your suppliers supplying SFMW regularly?

Yes

No.

19. Monthly how many suppliers are visiting in your store?

Weekly 2 days

Weekly 1 day

More

20. From where they are supplying your product?

Dhanmondi Depot,

Gulshan Depot,

Local Distributor

21. Are you using your own transportation to collect your

product?

Yes

No.

84

1. Principals of Marketing

- Philip Kotler & Gary Armstrong

2. Marketing Research

- Naresh k malhotra

3. website of Meghna Group

4. Company prospectus

85

BibliographyBibliography