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  • EXHIBITION PLANNING V

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    Lead Editors Janet Sperstad, CMP Amanda Cecil, PhD, CMP

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    Editors Cathy Breden, CMP, CAE Marsha L. Flanagan, M.Ed.

    5TH EDITION

    AN INTRODUCTION TO THE STUDY OF EXHIBITION MANAGEMENT

    ®

    The Art of the Show An Introduction to Exhibition Management, Fifth Edition. Copyright © 2019 International Association of Exhibitions and Events. All Rights Reserved.

  • The Art of the Show An Introduction to Exhibition Management, Fifth Edition Copyright © 2019 International Association of Exhibitions and Events. All Rights Reserved.

  • The Art of the Show An Introduction to Exhibition Management, Fifth Edition Copyright © 2019 International Association of Exhibitions and Events. All Rights Reserved.

  • International Association of Exhibitions and Events®

    12700 Park Central Drive, Suite 308 Dallas, Texas 75251 USA +1 (972) 458-8002 • www.iaee.com

    Amanda Cecil, PhD, CMP Professor Indiana University – Purdue University Indianapolis

    Janet Sperstad, CMP Program Director, Meeting and Event Management Madison Area Technical College

    Lead Editors

    Cathy Breden, CMP, CAE Executive Vice President and Chief Operating Officer International Association of Exhibitions and Events (IAEE) Chief Executive Officer Center for Exhibition Industry Research (CEIR)

    Marsha L. Flanagan, M.Ed. Vice President of Learning Experiences International Association of Exhibitions and Events (IAEE)

    Editors

    The Art of the Show An Introduction to Exhibition Management, Fifth Edition Copyright © 2019 International Association of Exhibitions and Events. All Rights Reserved.

  • This book is printed on acid-free paper and contains 10% post-consumer recycled content as defined by the Sustainable Forestry Institute (SFI).

    No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise) without the prior permission of the publisher. Requests for permission should be directed to the Administration Department of the International Association of Exhibitions and Events®, +1 (972) 458-8002 or 12700 Park Central Drive, Suite 308, Dallas, TX 75251 USA.

    All rights reserved.

    Copyright 2019 International Association of Exhibitions and Events®

    Copyright 1997, 2001, 2006, 2013 International Association of Exhibition Management™ (IAEM), an imprint of IAEM Services, Inc.

    Cover Design: Thomas Creative Solutions

    Cover photo credits from left to right: Oscar Einzig & Associates, Expo! Expo! IAEE’s Annual Meeting & Exhibition 2018 2018 bauma CONEXPO INDIA World of Concrete 2019, Informa Exhibitions INTERMODAL 2018, UBM Brazil

    Library of Congress Cataloging-in-Publication Data

    Names: Cecil, Amanda, lead editor. | Sperstad, Janet, lead editor. | Breden, Cathy, editor. | Flanagan, Marsha, editor.

    Title: The Art of the Show An Introduction to the Study of Exhibition Management