Marketing strategies

download Marketing strategies

of 14

  • date post

    07-Apr-2017
  • Category

    Marketing

  • view

    36
  • download

    4

Embed Size (px)

Transcript of Marketing strategies

MARKETING STRATEGIES OF MAX LIFE & COMPETITIVE PLAYERS

Summer training project reportPRESENTATION ON

MARKETING STRATEGIESOFMAX LIFE&COMPETITIVE PLAYERS

Presented By : Nitin JainClass : MBA IIIsemRoll no. : 1539470069Session : 2016-17

CONTENT Introduction

Preface of Max Life

Objectives

Marketing Strategies of Max Life & Competitive Players

Research Methodology

Data Analysis

Finding

Problem & Suggestion

Introduction To The CompanyFounded in 1845,Nautilus Insurance CompanyIn New YorkAssets of just $ 17,000.Renamed in 1879Max Life Insurance CompanyFirst President- James DePeyster Ogden

PREFACEIndustry- InsuranceType- PrivateFounded- 1845Headquarters- New York, US Key Members- James DePeyster OgdenRank- Fourth, market share of 9.7%Profit- 414 crore(2014-15)Total Assets- Rs.31,220 croreTotal Employees- 7488 employees

Objective Of The Study To find the market share of various life insurance in India.

To suggest additions to the current product portfolio.

To recognize the popular insurance plans.

To showcase the influence of advertising.

To suggest ideal policy term and premium for insurance.

MARKETING STRATEGIESOFMAX LIFE&COMPETITIVE PLAYERS

RESEARCHMETHODOLOGY

Type of Data Design Sampling Plan Sample Size Sample Technique Plan for Analysis

Data Analysis

FindingsPrivate players.

Savings element.

Preference.

LimitationStudy of People.

Coordination & Communication.

Cold Calling.

Leaked Information.

RecommendationMore Branches

Strategies

Need and Want of Customers

Motivate Agents

Questionnaire

BIBLIOGRAPHY

www.maxnewyorklifeinsurance.comwww.answers.com Literature Reviewwww.insurancendustry.comInformation from Max Office and training session.

THANK YOU