SUMMER TRAINING PROJECT REPORTPRESENTATION

ON

“MARKETING STRATEGIESOF

MAX LIFE&

COMPETITIVE PLAYERS”

Presented By : Nitin JainClass : MBA IIIsem

Roll no. : 1539470069Session : 2016-17

CONTENT Introduction

Preface of Max Life

Objectives

Marketing Strategies of Max Life & Competitive Players

Research Methodology

Data Analysis

Finding

Problem & Suggestion

Introduction To The Company

Founded in 1845, Nautilus Insurance Company In New York Assets of just $ 17,000. Renamed in 1879 Max Life Insurance Company First President- James DePeyster Ogden

PREFACE Industry- Insurance Type- Private Founded- 1845 Headquarters- New York, US Key Members- James DePeyster Ogden Rank- Fourth, market share of 9.7% Profit- 414 crore(2014-15) Total Assets- Rs. 31,220 crore Total Employees- 7488 employees

Objective Of The Study To find the market share of various life insurance in India.

To suggest additions to the current product portfolio.

To recognize the popular insurance plans.

To showcase the influence of advertising.

To suggest ideal policy term and premium for insurance.

MARKETING STRATEGIESOF

MAX LIFE&

COMPETITIVE PLAYERS

RESEARCHMETHODOLOGY

Type of Data Design Sampling Plan Sample Size Sample Technique Plan for Analysis

Data Analysis

Findings Private players.

Savings element.

Preference.

Limitation Study of People.

Coordination & Communication.

Cold Calling.

Leaked Information.

Recommendation More Branches

Strategies

Need and Want of Customers

Motivate Agents

Questionnaire

BIBLIOGRAPHY www.maxnewyorklifeinsurance.com www.answers.com “Literature Review” www.insurancendustry.com Information from Max Office and training

session.

THANK

YOU