Marketing StrategiesMatt Miltenberger

1

2

Develo

pin

g a

G

lobal M

indse

t

General overview & company mission statement

Ensure knowledge of

international laws and

business best practices

3

Opport

unit

y C

ost

s

Always think strategically,

but creatively. Out of the

box thinkers can find new

solutions or new ways to

approach a challenge. Be open with your ideas.

Before you present them,

make sure you understand

how they fit in to the

overarching business

goals.

4

Pra

ctic

ing

Cult

ura

l A

gilit

y

Be aware of international and domestic cultural differences, and how

our products fit in to

specific markets

Be open to constructive feedback

and evolve with the changing market

5

Unders

tand O

ur

Glo

bal F

ocu

s

Company "X" Sales of Goods

North Amer-icaEuropeAsiaAustraliaSouth Amer-ica

6

Managin

g

Rela

tionsh

ips

Understand the Marketing

Manager skills needed to

execute effectively Understand your client’s needs

and treat each as a unique

entity

Manage expectations both

internally and externally Maintain diplomacy but always

show integrity when discussing

proposals

7

Honest

and

Aggre

ssiv

e

Dip

lom

acy

Be conscious of deadlines

and expected results. You

need to show your clients

that you can deliver within

the agreed upon time. Spend time wisely. We want

you to think outside the box,

but don’t forget that action

items translate to results. Work to build better relationships and rapport

with your clients. Trust and

integrity are more valuable

than false promises.

8

Cre

ati

ng

Opport

unit

y

Always keep communication open with

internal teams and clients Discuss pros and cons and

keep an open mind with

concerns and constraints Continue to expand global

initiatives and be progressive in thought

9

Thin

k C

reati

vely

, Sell

Str

ate

gic

ally

Using resources outside

of what the company

has available can give

you a competitive advantage. Don’t hesitate to search the

web or take advice from

trusted colleagues where relevant. The next

slide contains a few links

we recommend using as

a springboard.

10

Get

Ahead o

f th

e

Com

peti

tion

Ideas for Monitoring Competitionhttps

://blog.kissmetrics.com/james-bond-of-

the-web/

Simple Tips for Planning and

Growthhttp://www.huffingtonpost.com/roger-b

ryan/5-simple-digital-marketin_b_4816

425.html

Analytics & Site Performancehttp

://www.google.com/analytics/

11

Sim

plifi

ed

Reve

nue M

odel

Net Revenu

e

COGs

Margin

Fixed & Variable

Costs

12

Quest

ions,

Feedback

, O

pen

Foru

m