MARKETING STRATEGIES
description
Transcript of MARKETING STRATEGIES
Slide 1
MARKETING STRATEGIESMore information: [email protected]: http://www.wwis.co.za
WORLDWIDE INFORMATION SERVICES1
2McGraw-Hill
WORLDWIDE INFORMATION SERVICES Access Science Access Engineering Access Medicine Access Pharmacy Access Emergency Medicine Access Physiotherapy Access Surgery Access Anethesiology
3Key Features: Access Databases
WORLDWIDE INFORMATION SERVICES Easy to use
Offer users different search options: basic search, advanced search, search by topic, search only for images etc.
The different databases look the same in terms of platform design
Updated frequently and the latest newsletter is available for each database
Each database has a librarian webpage which contains marketing leaflets, information and also usage stats.
Example: Access Science and Access Engineering
4
WORLDWIDE INFORMATION SERVICES
Search all major fields of science & technology
5
Search all major fields of Engineering
6
WORLDWIDE INFORMATION SERVICES
Do a simple search or an advanced search
7
Do a simple search or an advanced search
8
WORLDWIDE INFORMATION SERVICES
The librarians page contains useful marketing information
9
10
Product FeaturesUsage Stats
Marketing flyerFAQs PowerpointsDemonstration
Read more about McGraw-Hills access databases
11
WORLDWIDE INFORMATION SERVICES The worlds largest integrated research platform for high quality scholarly. contents in the sciences, social sciences, arts and humanities
Only includes the most influential, relevant and credible journal information
Complete Indexing Cover to Cover of all journals
over 100 years backfile coverage files are fully indexed, searchable & linkable. Including many older volumes previously only available in print, but now fully digitized and re-indexed with modern terms and functions.
Uncover new theories, solutions and indications of emerging & developing concepts with CPCI.
Discover the latest technological advances and formulate fresh ideas for research
Save time by accessing open Web and expert database information in the same search : Scientific webplus
WEB OF KNOWLEDGE
12WEB OF KNOWLEDGE
WORLDWIDE INFORMATION SERVICESBiological AbstractsBiosis PreviewsCab AbstractsChinese Citation DatabaseCurrent Contents ConnectDerwent Innovations IndexEndnote WebEssential Science IndicatorsInspecJournal Citation ReportsMedlineWeb of ScienceZoological RecordsFood Science & Technology Abstracts
13WEB OF SCIENCE
WORLDWIDE INFORMATION SERVICESCitation IndexCoverageScience Citation Index8060 Journals150 disciplines1900 to present daySocial Science Citation Index2697 Journals50 disciplines1900 to present dayArts and Humanities Citation Index1470 Journals1975 to present dayConference Proceeding Citation IndexesScienceSocial Science and HumanitiesOver 110,000 proceedings published in books and journals1990 onwardsOver 12,000 conferences covered yearlyAcross 256 disciplines
14WEB OF SCIENCE
WORLDWIDE INFORMATION SERVICES
WOK database/ resource selectionWOK personal profile functions
15
16Web of Science search optionsClick here to go to WOS General Search PageCombine search fields with AND, OR, NOTAdd more search fieldsClick here to open search aid/ indexWEB OF SCIENCE SEARCH PAGE
WORLDWIDE INFORMATION SERVICES16
17Use the drop down menus to select time span: from all years (included in your subscription) to data added in the recent updateWOS individual Citation Indexes included in your subscription and years subscribed. WEB OF SCIENCE: Database & coverage selections
WORLDWIDE INFORMATION SERVICES
17
18Refine resuls according to subject area, document type, authors, funding agencies etc.Order your list according to choiceAuthors who wrote these papers ordered by number of papersEVALUATION OF RESEARCH18
19What other research has been influenced by this paper?What research influenced these authors? What material did these authors cite? View article ReferencesKeep up to date with citations to this article by creating a Citation Alert. Web of Knowledge registration requiredRun a Citation Map for this paper to exam the backward and forward citations to this paperWEB OF SCIENCE RECORD19
20Our paper was published in 2002 and it is still being cited in 2009, therefore this paper is relative to current researchCITATION MAP: Publication years
WORLDWIDE INFORMATION SERVICES2021
WEB OF KNOWLEDGE 5: The citation universe2122WEB OF KNOWLEDGE 5: Search Parameters
Set your search parameter defaultsSelect years, use lemmatization and sort by publication date22
23WEB OF KNOWLEDGE 5: Search Parameters
23