Marketing strategies

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  • 1. MARKETING Strategies

2. MARKETING StrategiesWhat are marketing strategies?Marketing strategies are a process of using themarketing mix to satisfy and attract consumers tomake a profit for the organization.There are many types of strategies such as Market Scope Strategy Product Strategy Promotion Strategy Pricing Strategy Distribution Strategy 3. MARKETING StrategiesTypes of Marketing StrategyThere are two levels of strategizings General Marketing Strategies Decision Area Strategies 4. MARKETING Strategies General Marketing Strategies Decision Area Strategies This concept describes Used to achieve general how marketing will marketing strategies by achieve an objective considering the 4ps andthe 2cs 5. MARKETING StrategiesGeneral Marketing StrategiesCan be apart of the followingcategories: Market Expansion Market Share Growth Niche Market Status Quo Market Exit 6. MARKETING PROCESS Marketing Expansion Used to grow overall sales There are two approaches Grow Sales with existing product This is done by getting existing customers to buy more, gettingpotential customers to buy and selling current products in newmarkets Grow Sales with New Product Introduce updated versions of a existing product, introduce products that are extensions of a current product or just introduce products that were not previously marketed 7. MARKETING PROCESS Marketing Share Growth Used to increase market share of a company Best way: Take sales away from competitors 8. MARKETING PROCESSNiche Market This strategy focuses on getting a segment of the overall market This focuses on getting the product introduced to the larger marketsas a different and unique product. 9. MARKETING PROCESSStatus Quo This is a strategy used to keep the current position of a marketer inthe market. Ex. Maintaining the same market share 10. MARKETING PROCESS Market Exit This strategy is getting rid of the product in the market This can be done by removing the product from the companysproduct mix or by selling it to another organization. 11. MARKETING StrategiesDecision Area StrategiesThere areas that support decision areastrategies are Target Market Strategy Product Strategy Pricing Strategy Distribution Strategy Promotion Strategy 12. MARKETING PROCESSTarget Market StrategyHave segmenting techniquesProduct StrategyDevelop and introduce a new productPricing StrategyLowering your prices compared to competitorsDistribution StrategyGaining relationships with important distribution partners that servethe target marketPromotion StrategyBring awareneess of the product to the target market 13. MARKETING StrategiesInformation Presented is fromthe KnowThis Website