Marketing startegies p&g
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![Page 1: Marketing startegies p&g](https://reader036.fdocuments.net/reader036/viewer/2022062404/554e5622b4c905ad178b4d10/html5/thumbnails/1.jpg)
Presented by:Group4Sarang BanubakdeManpreet Singh
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Firs
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TIMELINE
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• Global Leader in Branded Consumer goods• Has 2 dozen $1bn brands known worldwide• First company to advertise directly to consumers.• 2010, total sales=$78.94bn • Net Income=$12 bn• Market capitalization=$186.63bn
CASE FACTS
Sales Percentage
Household carebeauty & groomingHealth & well being4th Qtr
Regional Sales
North AmercicaLatin Amer-icaWest EuropeEast Eu-rope& AfricaAsia
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MARKETING STRATEGIES • Brand build is primarily not marketing
activity, but its System problem• Includes design to every step of product
development• Customrization of products.• Continuously monitoring ROMI • Involved heavily in market/marketing
research• Leader in performing consumer behavior
analysis • Used personal endorsement effectively• Used various medias like televisions and
radios• Pioneer in TVCs for FMCG product
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Celebrity Endorsement
Sponsorship
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Digital Marketing• Product based websites• Mobile ad campaign
“irresistibility quiz”• Old spice youtube video
campaign gained huge poupularity
• Attracted 13.7 million views
Social Media• Separate facebook page
for each product• Manofthehouse.com for
household advice to men.• Capessa for women on
Yahoo!!
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Porter’s Five Forces
Buyers : low bargaining powperSuppliers: lowPotential Entrants : low as P&G is market leaderSubstitute : Moderate threatIndustry Rival: Uniliver -High
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Conclusion• P&G is wizard of FMCG marketing backed with strong R&D• Adopt various marketing strategies based on analysis• Pioneer of many marketing tactics and strategies like(FMOT,SMOT)• Effectively uses IMC to reach its target groups• Always have earned huge ROMI.