Marketing & Social Media Marketing on a Shoestring - Part 3

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Part 3 of 4 - Social media marketing tactics

Transcript of Marketing & Social Media Marketing on a Shoestring - Part 3

  • 1.Marketing on a Shoestring - Social
    • Wyoming
  • July 2009

2. traditional to internet

  • Print collateral
  • Press person/dept
  • Press releases
  • Direct mail
  • Newsletters
  • Gatherings
  • Events
  • Advertising

Web sites Online press room E-releases E-mail campaigns E-newsletters Discussion forums Text chats Banner ads 3. to social media marketing Web sites Online press room E-releases E-mail campaigns E-newsletters Discussion forums Text chats Banner ads Blogs Social media newsroom Social media releases Microblogs RSS Social networks Virtual world events Social ads social 4. blogs

  • posts vs. articles
  • time- and date-stamped
  • frequency
  • editorial calendar
  • comments
  • multimedia content

social 5. 6. 7. social media newsroom

  • embedded
  • video
  • audio
  • high resolution images
  • searchable content
  • prominent contact info

social 8. social media releases

  • various content lengths
  • embedded social tools
  • comments
  • embedded multimedia
  • short URL
  • toolkit with each release

social 9. 10. 11. 12. 13. microblogs

  • Twitter, Plurk, Kwippy, Tumblr, Posterous
  • 140 character messages
  • desktop applications
  • mobile access
  • fans, followers, following
  • gateways

social 14. 15. 16. 17. rss

  • plain text version of blog content
  • subscription by email
  • subscribe to feed
  • feed readers - Google
  • embedded widgets
  • cross-integrate

social 18. 19. social networks

  • Facebook, LinkedIn, MySpace, Bebo
  • profiles, status updates, friends, inboxes
  • video & photo sharing
  • niche networks
  • friend management
  • exponential reach

social 20. 21. 22. virtual world events

  • 3-dimensional virtual environments, avatars
  • Panels, presentations, appearances
  • Concerts, parties, dances
  • Offline/online events
  • Augmenting social media
  • PR/marketing assets

social 23. 24. 25. 26. 27. social ads

  • easy to create
  • highly targeted
  • establish run time
  • set your price point
  • warm leads
  • measurable

social 28. 29. 30. 31. its the relationships

  • Exchange vcards, get Poken
  • Ask permission
  • Process business cards - CardScan, Evernote, Shoeboxed
  • Use a CRM - Salesforce, Batchblue
  • Stay in touch - LinkedIn, Facebook, Twitter

social 32. Questions? Next Up: What did Obama do?