MARKETING

Marissa DoriaBlock 3

Favorite Store

Companies Top Products

Microsoft: Microsoft Streets & Trips, Windows TweakUI and Verdana Font

Starbucks: Espresso Machine Apple: Apple Newton and Apple Lisa General Electric: Home appliances IBM: Notebooks

Product Planning Process

Idea Development Idea Screening Strategy Development Production and Financial Planning Limited Production and Test Marketing Full-Scale Production

Company Services

Microsoft—Share point online services to the world Great Clips—

Haircut Shampoo Style: Regular/Long/Formal Bang Trim/Neck Trim/Beard Trim Perm, Shampoo, Haircut & Style: Partial/Regular/Long Conditioning Treatment Gift Cards – Make getting haircuts

Geek Squad—available 24/7 for all of your computer repair or other technology needs

Papa John’s Pizza—take-out and delivery pizza restaurant chain in the United States

Remaxx—Commercial real estate services

Factors that come into play when deciding what a product should be priced at Supply and Demand Uniqueness Age Season Complexity Convenience Durability

Channel Members

Businesses that take part in a channel of distribution

Examples of Channel Members in the selling of Fruit at Grocery Stores: Retailers, Wholesale, Producers and major markets