Marketing & Sales Collaboration – The blurred line

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THE CONVERGENCE OF SALES & MARKETING #ConnectIn16 Marketing & Sales Collaboration – The blurred line. Stuart Tucker GM Brand, Sponsorship and Marketing Operations Commonwealth Bank of Australia

Transcript of Marketing & Sales Collaboration – The blurred line

Page 1: Marketing & Sales Collaboration – The blurred line

THE CONVERGENCE OF SALES & MARKETING #ConnectIn16

Marketing & Sales Collaboration – The blurred

line.Stuart Tucker

GM Brand, Sponsorship and Marketing OperationsCommonwealth Bank of Australia

Page 2: Marketing & Sales Collaboration – The blurred line

Sales and Marketing has Evolved over the Generations

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We have our first child

coming along so it’s time to

upgrade