Marketing Research Tools to Grow Your Business
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Transcript of Marketing Research Tools to Grow Your Business
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Marketing Research Tools to Grow Your Business
Tech Thursdays
Facilitated by GTCC Instructor Chisa D. Pennix-Brown, MBA
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Housekeeping
Please turn phones to silent of vibrate
Feel free to take photos & post Use our hashtags online #TechThursday #GSOChamber #BiznessBranding
Please ask questions
Introduce Yourself & Your Business
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Agenda
Choosing Your Target Customer
Business Librarians
Determining Data Needs
Finding Data Sources
Compiling the Data
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YOUR Target Customer Who is your target?
What do they buy?
Where do they live?
Where do they shop?
When do they buy?
Why do they buy your product or service?
How much do they make?
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Business Service Librarians
Lauren Poteat 336-373-4559 [[email protected]]
John Raynor 336-883-3216 [[email protected]]
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What DATA do YOU Need?
General Market ResearchCompetitive Analysis Business Plan Find New Customers Enter a New MarketDetermine Business TypeGain InvestorsNeed a Physical Location
Not Sure What Business to
Start
Already in Business
Need Money & Expansion
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Maxie B’s Maxie B’s is a locally-owned bakery and dessert café in on Battleground Ave in Greensboro, NC.
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Library Card
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GreensboroLibrary.org
Access services via
Databases & Online Services or Research & Databases Icon
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Business Decision
Find new customers, identify new store locations, analyze your market, evaluate your competitors, target media and direct mail campaigns.
You can opt to use the library's account user ID: gsolibrary password: greensboro.
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Business Decision
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Business Decision
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Business Decision
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Business Decision This report compares the top 20 Tapestry segments in a specified area
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NCLive
NC Live provides North Carolina residents and students with searchable collections of magazine, newspaper, and journal articles, electronic books, historical materials, maps, and much more - covering a wide range of topics.
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NCLive
Full TextDownload
Most Relevant Pages
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SimplyMap
A web-based mapping application that lets users quickly create professional-quality thematic maps and reports using powerful demographic, business and marketing data.
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SimplyMap
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SimplyMap
NAICS & SIC Codes
DUNS Number
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ReferenceUSANew Marketing Tool that looks at area customers. Users can generate reports detailing consumer market data.
Credit Rating
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ReferenceUSAExpenditures
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ReferenceUSAOther Local Businesses in the Area
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ReferenceUSACompetitors
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Compiling the Data
Place this Data in your Business Plan Market Analysis Marketing & Sales Funding Request Financial Projections
Writing Your Business Plan
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