Marketing Report : The Mi-Wash SolutionPrepared by: Angus Campbell

Erin FordOwen ThompsonStirling Holtschneider

Outline• Product Basics and Launch• Macro-Environment• Target Markets• Marketing Strategy

• Place• Product• Promotion Price

• Conclusion

Product Introduction• Simple, compact washing/drying machine• Requires no plumbing hook-up• Remote control or manual switch over from washer to dryer• Energy efficient• Environmentally friendly• Plugs into any 110v wall outlet• Automatic shutdown function• Increase Vibration control

• Effective promotional launch date August 1, 2013

The Macro-Environment

Target Market Analysis• Market Segments• Full sized family homes• Single dwelling units• College students• Cottages• Commercial units

• Geographical Segments

• North America• Europe• Australia

Target Market Analysis • Psychographic

Segmentation • Benefits both upper

and lower class• Very convenient and

efficient• Money saving device

Target Market Analysis • Target Market

Strategy• Differentiated

(segmented) Marketing

• Addressing geographic and market segments

• College students, single dwelling units

Target Market Analysis • Competitive

Advantage • Mi-Wash cheaper

alternative• Avoiding constant

fees and high electric bills

• Very convenient

Strategy: Place • Distribution

oriented in Canada• Initial Distribution

in Ontario• Potential expansion

into the United States and Europe

• Partnership with Sears

Product• Appeal to all target

segments • Strategic benefits

compared to the traditional washer and dryer

• Environmental sustainability in mind

• Focus on innovation and the individual

• Packaging

• Monopolistic Market

P*

Q* TR D

Conclusion • August 1st, 2013

release date • Goal: To be a must

have appliance for students everywhere