Marketing Report Communications Manager Report to CommissionersKimberly Weller - May 2020

MEETINGS AND TOWN BUSINESS COVID-19 Closed the office to the public on March 16. Moved my computer to home office to work remotely on March 21. • Monthly meeting of the SMBA turned into weekly Tuesday 6 p.m. meetings on Zoom. They will

stop these weekly meetings in June as most businesses are at least partially open. • Weekly meetings on Zoom with St. Michaels restaurant owners led by Johnny Mautz. • Three times weekly 10 a.m. Webex calls with Emergency Operations. • Biweekly meetings on Webex with EOC team and Talbot County Private Sector Tuesday and Friday

at noon. • Thursday 2 p.m. Zoom meeting of Rapid Response teams led by Cassandra Vanhooser and

communications managers from Easton Business Alliance, Easton Econ Dev, and Communications managers from the towns.

EVENTS • WineFest postponed until October 3-4, BrewFest postponed until September 26. • May Basket Contest for May 1st was a success. See Facebok for video. • Running Festival is Cancelled until 2021 • Future events already cancelled are Concours d’Elegance and our Shakespeare in the Park

ferformance of Mush Ado About Nothing, both pushed until 2021. • Old-fashioned 4th of July parade and fetivities at the St. Michaels

Museum are cancelled. No word on fireworks in any of the towns. • Christmas in St. Michaels will adjust their events to a more virtual

platform and still attempt to be a fundraiser.

ADVERTISING • May issues pushed to June/July issues in Baltimore Style,

Washingtoninan, Capital Style and Mainline Today (Phila.). • “When We Are Open” campaign! Online newsletter ads in

Recreation News, Main Line Today, Washingtonian, Baltimore Style, What’s Up?, Shore Magazine, Northern Virginia magazine and Star Dem.

• No radio in May • Monthly ad in Attraction with editorial for Feed the Front and

rescheduled Spring events (WineFest and BrewFest). • Continue to compile a list of outdoor dining and restaruants

offering carry-out, delivery and curbside and plus open retail on the Town’s website, with online sales and services and pushed it out to local folks every Friday. Shared with SMBA for their website to support locals.

COVID • Ordered more masks. Recieved small bottles of hand sanitizers. Large bottles should be available

soon. • Sent daily Constant Contact blasts for the EOC daily reports that are now 1-3 times/week. Send

biweekly EOC/Business blasts to inform businesses about speakers now focusing on reopening. • Created banners and signs for mask wearing indoors/6’ outdoors, as well as signs for playground,

picnic tables, and restrooms.

SOCIAL MEDIA • Reached over 31,870. Asked people who liked posts to like

our page and to date who will receive all future posts! • NEW RECORD! Facebook boosted post of “When we are

open” campaign reached 213,403, had 39,987 views, 14,327 thru plays, had 15,234 engagements, 2,000 likes, 163 comments and 769 shares.

• Facebook page for residents “At Home in St. Michaels” has 505 page likes.

• Facebook page “St. Michaels Police Department” has 1,182 likes. (up 150 from April) Tiffany manages the page and we share posts.

• Sent 1-3 time weekly COVID-19 Constant Contact blast with information from Talbot County EOC. We often add information specific to St. Michaels residents (average 51-64% open rate), Public Restrooms closed (61%), Park Fertilized (54%). Biweekly COVID Updates for Businesses (average 47%). Police Phone lines down (54%).

• Since most of our print and online ads point to SMBA, I request Google Analytics reports from their website. www.stmichaelsmd.org Last May 46,877 page views and May 2020 we had 10,633.

• Instagram reached 4,259 followers (not active in May, but got 50 new followers) • Connected Instagram with Twitter so posts show up in both methods of reaching followers. • Twitter @visitstmichaels posts. Have 613 followers. • Will update 2020 event dates and share Event Dropbox for access to images.