1 Workgroup #4: Marketing and Public Awareness Initial Recommendations.
Marketing recommendations by size
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In Marketing, Size Matters ....
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Transcript of Marketing recommendations by size
In Marketing,
Size Matters....
Small Events<35 People
Planning Time: Less than a month
Spaces: MSSC, Marvin Center 3rd & 4th floor rooms, or Residence Hall Common
rooms.
Must Haves
Social Media
Word Of Mouth
Flyers
Planning & Promotion
Finalize event details 2 weeks in advance.
Promotions should start at least 1 week before.
During Your Event...
#LiveTweeting
Take pictures.
Quick note about #LiveTweeting
If you encourage it... W/ your hashtag....
..Then the better your event is,...
the more people will be looking down at
their phones.
Medium Size Events 35-75 People
Planning Time: Should be complete 3 weeks in advance.
Spaces: MSSC, Marvin Center, Betts, Duques, Elliot School
Must Haves
These...
Social Media
Word Of Mouth
Flyers
& these...Influencers
& these leading up to or after.
& Maybe some of these...
You know for post-marketing.
A nice write up by the press.
Planning & Promotion
Finalize event details 2 weeks in advance.
Promotions should start at least 3 week before.
What you've all really been waiting for....
Large Events
Large Events
75+ People
Planning Time: Should be complete a month in advance.
Examples: Keynote speech, panel, dinner, or series of events.
Your needs are Pretty much the same, just on a
BIGGER scale.
So lots of this...
Social Media
Word Of Mouth
Flyers
...a good amount of these...
more of these...Influencers
& these leading up to or after.
& Definitely some of these...
You want to be in the press, before, during, & after your event.
Oh, these might help too...
WebsiteEventbrite or
RSVP Site
Foursquare
(People Can check into events
now too)
Planning & Promotion
Finalize major event details a month in advance.
Promotions should start when planning starts & gradually build up to the event.
