Marketing Radio 2.0 Indonesia
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Transcript of Marketing Radio 2.0 Indonesia
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Meski ditinggal tidur. Radio tetap didengar, iklan datang sendiri
Sehingga Billing BESAR duit LANCAR
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Radio dihantam televisi swasta dan berlanjut sampai ke televisi lokal
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Perkembangan teknologi membuat Radio semakin terpuruk, kini masyarakat bisa menikmati lagu hanya melalui satu gadget saja
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Disini radio semakin ditinggal pendengarnya. Internet sebagai media baru di Indonesia sangat berdampak terhadap media massa. Apalagi dengan kehadiran Social Network dan Mobile Internet yang memudahkan orang terkoneksi tanpa batasan jarak
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Sumber: lintas media
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Internet: 5,7 jam/hariTV: 3,5 jam/hari
Koran & majalah: 1,5 jam/hariRADIO: 2,0 jam/hari
Tetapi dalam 1 minggu RADIO HANYA DIDENGARKAN2,5 hari/week kalah dengan koran yang bisa sampai 4 hari/weekSumber: google.com 2011
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Iklan di Radio……
• Takut Tidak di Siarkan
• Tidak Ada Bukti Siar
• Penyiar Error (lupa muter)
• Murah, frekwensi dikurangi di tengah jalan
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Iklan di Radio……
• Promosi = jualan
• Barang harus laku
• Tidak tahu fungsi Radio
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Iklan di Radio……
• Banting Harga
• Black Bonus
• Sikat Habis
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Iklan di Radio……• Radio minim data pendengar
• Survey radio hanya di kota besar
• Survey di ‘sangsikan’
• Pendengar radio daerah hanya persepsi
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Iklan di Radio……
• Pamer data media & hardwhare
• Jualan On Air saja
• Hanya menunggu order
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Iklan di Radio……
• Organisasi radio tidak bisa berbuat banyak
• Iklan serentak harga murah
• Tidak merata ke seluruh anggota
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Iklan di Radio……
• Radio receiver semakin langka
• Lifestyle berubah
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Strengthening Core Business, Explore New Business Opportunity
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Strengthening Core BusinessRadio bisa didengarkan tidak hanya dengan cara konvensional (gelombang FM). (Dynamic Live Streaming)
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Strengthening Core BusinessProduk Radio tidak lagi Sekilas (Contextual Podcast Streaming)
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Radio Bisa didengar di Social Network (Stay Tune)
Strengthening Core Business
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Strengthening Core BusinessDulu request dari kupon Pilpen dan telpon. Sekarang dari sms berfoto dan social network (Multi Request Integration)
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Strengthening Core BusinessPendengar bisa mengakses on Demand dan Kru Radio bisa bekerja dari mana saja . (Listening Everywhere, Broadcasting Anywhere)
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Strengthening Core BusinessDi berbagai gadget, Aplikasi Radio mudah didapat (Radio On Application Market)
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Administrasi lebih tertata.Strengthening Core Business
• Admin lebih mudah memantau iklan, Penagihan klien, sampai jumlah billing.
• Admin mudah memantau absensi penyiar.
• Memudahkan crew bekerja karena sudah terprogram.
Karyawan tidak dipusingkan dalam hal Administrasi, Sehingga bisa fokus membuat Kreatif
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Prinsip sales/jualan @radio adalah untuk menguatkan posisi/bargaining radio terhadap klien. Karena didukung oleh teknologi tercanggih di dunia.
Strengthening Core Business
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• Space iklan regular• Loose spot• Adlips• Blocking time• Bumper In & Bumper Out dll
( sudah biasa kita lakukan, tetapi dengan cara kerja yg berbeda )
Strengthening Core Business
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• Podcasting Spot• Podcasting Advetorial• Content Sponsorship• Ad Banner
Strengthening Core Business
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• Obyek Wisata• Kuliner• Profil (pemilu)• Company Profile
Strengthening Core Business
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Materi :• Audio• Teks• Gambar• Video
Strengthening Core Business
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Explore New Business Opportunity
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Zaman dahulu pendengar / monitor hanya dimanfaatkan oleh radio untuk acara yang sifatnya sosialisasi, seperti pertemuan pendengar radio.Hanya sebatas data pendengar yang kita jual ke pengiklan.
memaksimalkan pendengar radiosebagai ASSET dengan dibekali Kartu Klub Radio yang multi benefit.
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• Kartu sakti multi fungsi• Transaksi pengiriman uang Delima• Download lagu (legal) sepuasnya dari Melon• Kartu Seharga Rp.15 ribu benefit Rp.120 ribu (hanya dari Melon)• Digunakan sebagai kartu diskon di merchant mitra Radio di seluruh Indonesia
Ini adalah sumber pendapatan baru radio dari iurankartu Klub Radio di luar pendapatan iklan.Bayangkan jika sumber pendapatan kita 10 ribu membersaja……
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Selama ini iklan baris hanya di kelola oleh media Cetak. memungkinkan untuk menampilkan Iklan baris radio. Target marketnya pun diluar target pengiklan yang sekarang, karena nantinya akan masuk di web/mobile radio kita. Pendengar bisa mengiklankan jual beli sepeda motor, mobil, rumah, tanah dengan mudah. Ini adalah sumber Income baru bagi radio di luar iklan
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Zamrud Technology bersama PT Telkom akan bekerjasam untuk membuat Channel Radio sebagai Outlet Delima. Yaitu tempat pembayaran dan pengambilan uang DELIMA Dengan hanya menunjukan kode sms Delima.
Sehingga Radio semakin lebih hidup lagi. Ini menjadi sumber Income baru lagi buat radio.
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