Marketing Promotional Programs 2016 - Gateway...
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Marketing Promotional Programs 2016
Transcript of Marketing Promotional Programs 2016 - Gateway...
Marketing Promotional Programs 2016
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Table of Contents Over 500 Prime Retail Locations including:
KEY TRANSIT STORES MAJOR OFFICE TOWERS HIGH TRAFFIC SHOPPING MALLS
Cash wrap Edge Counter Counter Promotions Powerwall Powerwall Lottery Kiosk Cooler Clings Cash Dangler Duratrans TTC Window Posters Premier Cooler Wraps Floor Decals Special Feature Boards AVIDS (Acrylic Visual Impact Display) Apparel Product Sampling 24 HoursMaxi Marquee Java Jackets Kickplate Program Co-Branding Digital Media
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Shopping Malls Office Towers Hospitals Hotels
Urban Retail
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Shopping Malls Office Towers Hospitals Hotels
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Cash Wrap
Counter Promotion
Top impulse location at cash register
Multiple acrylic bins with front and side positions surrounding all sides of cash register
The top confectionary sales tool in the store available on monthly basis
THE BEST POINT OF PURCHASE FOR YOUR PRODUCT!
PRICE
$6500 per month
LOCATIONS
200 +
2 Edge CounterExciting acrylic counter display
Strong customer accessibility to product
Clean acrylic look that allows visual impact of product
Logo for easy product identification available
Positions product away from clutter of confectionery mainline
MOST VALUABLE REAL ESTATE IN-STORE THAT REALLY MOVES PRODUCT!
PRICE: $5000 per month
Vibrant display of product directly beside cash register
Perfect position for 2 to 4 display boxes
Includes guaranteed distribution via our authorized wholesaler
Available in most GTA locations on a monthly basis
PRIME IMPULSE SELLING SPOT!
PRICE: $5500 per month LOCATIONS: 200 +
Marketing
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4 Powerwall#1 position of impact at the Cash Desk
3’x3’ in size
Faces customer at point of purchase
250+ posters across 135+ locations-Mall, Office Towers TTC and Union
Includes production and installation
POSITIONS21
RATE$35,000/month$17,500/month
5 Powerwall Lottery KioskHigh position of impact at the kiosk
3’x3’ in size
Faces customer at point of purchase
30 posters at 22 locations – at all kiosks
Includes production and installation
POSITIONS10
# OF POSTERS20
RATE$4,000/month
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6 Cooler ClingHigh impact cooler cling advertisement
Stand out amongst the crowd by placing a cooler cling directly on our glass door
Perfect for a price feature promotion or new product launch
Includes production and installation
RATE$7,000/month
7 Cash DanglersDangler with hardware right at the cash
Make your product jump with a strategically placed advertising promotional dangler
Includes production and installation
RATE$4,000/month
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8 Duratrans ProgramProminent back-lit signs available in select Mall & Office locations
Various sizes and rates
Production cost not included in list rates
GW15615854656786
LOCATIONSquare One
First Cdn PlaceWilliam Osler
424 S Service RdFirst Cdn Place
POSITIONS52313
RATE$300/month$300/month$300/month$300/month$300/month
9 TTC Window PostersProminent window posters around select TTC locations facing high traffic corridors
Standard size 20”x55”
Production cost included in list rate
POSITIONSFirstSecondThirdFourthFifth
STORES4740272017
RATE$9,500/month$7,500/month$5,000/month$3,800/month$3,300/month
LOCATIONS110
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10 Premier Cooler WrapProminent sign positions above beverage coolers
Available in downtown office towers and major malls
Production and installation cost included in list rates
POSITIONSExclusive Network (all positions)Full Network (2 positions)
RATE$15,000 /month$9,500 /month
11 Floor DecalsDominant positioning of floor decals in prime location
Continually adding new stores to program list
Includes highest volume TTC locations
Available monthly or long term, ask for details
Includes production and installation
WE’LL WALK ALL OVER YOU!
LOCATIONS110
RATE$12,500 /month
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12 Special Feature BoardAcrylic sign holder displayed prominently in all locations
Total of 4 positions available per store
Monthly rotation of sign
Conveniently sized (11”w x 81/2”h)
Includes production and installation
EXCELLENT VEHICLE FOR NEW PRODUCT LAUNCHES, COMBO PROGRAMS AND ANY SPECIAL PRICING OFFERS!
# OF POSITIONS220 +
RATE$5,500/month
13 AVIDS ( Acrylic Visual Impact display)
Strong visual impact of multiple in-store posters inserted into acrylic facing pockets
Over 4000 acrylic facings in approximately 150 locations, including mall/office transit store (Canada)
Millions of consumer impressions across the U.S
Continually growing program, added to all new locations
Monthly Rotation
Available monthly or long term basis
Includes all production and distribution costs
YOUR CUSTOMER CAN’T MISS THE VISUAL IMPACT OF YOUR PRODUCT IN MULTIPLE IN-STORE IMAGES!
# OF POSITIONS4000
RATE$11,000/month
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14 ApparelCustomized apparel worn by Gateway Newstands staff in all participating locations
Perfect visual for new product launches
Excellent branding opportunity
BEST WAY TO SEND YOUR WRITTEN MESSAGE DIRECT TO YOUR CONSUMERS!
RATE$5,000/month plus cost of apparel
15 Product SamplingDirect interaction and product trial
Access to 1.6 million riders per day in the TTC
Effectively works in all high traffic mall and office locations
Excellent and cost effective means of dispersing thousands of product samples direct to customers
EVERYBODY LOVES TO TRY SOMETHING FREE!
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16 24 Hours Advertising in Toronto daily circulation newspaper
Excellent discount rates available
Daily circulation greater than 250,000 copies with readershipexceeding half a million readers each day
All 24 Hour ads are supported by product distribution access GTA Gateway Newstands locations
Drive sales in all GTA locations, including mail/office/TTC
ADVERTISING OPPORTUNITY EXTRAORDINAIRE!
17 Maxi Marquee Highly visible window posters
Size: 24” x 32”
Production included in list
18 Java Jackets Impact in over 100 Gateway food service locations
Including the GO, Via Rail, OC transport in Ottawa, and mall and office buildings
Over 10 million cups of coffee sold annually
Java jacket programs can be customized to your advertising needs
Available on a monthly basis
Rate included production and dieline
RATE: $14,000/month
RATE: $3,500/month
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19 Kickplate ProgramProminent position on kickplate
EXCELLENT VEHICLE FOR NEW PRODUCT LAUNCHES, IMAGE LAUNCH AND COMPANY EXPOSURE!
# OF POSITIONS26 TTC Locations
RATE$12,000/month
20 Co-Branding ProgramSHARE Gateway store front marquee
Millions of consumer impressions daily
Ask for details
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Overview of NetworkProfile of TTC RidershipGateway Newstands Digital MediaAvailable Stores
Digital Media
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Overview of NetworkGateway Newstands Digital Media has launched Digital Out Of Home in 2014, reaching almost 1.6 million
commuters daily at Gateway Newstands located in the TTC and PATH network. Vibrant state of the art digital
screens are positioned at high traffic entry and exit points delivering maximum impact site lines.
Media DetailsAir Time: 6am - 10pm
No. of Screens - 52
Loop Length - 210 sec
Spot Length - 10 sec
No. of Locations - 52
Frame Rate : 24 - 30 Frames per sec
Daily Ad Impressions - 19,454
Ad Impressions/Cycle - 544,712
Rate CardDaily Subway Ridership - 1.6 Million
CPM - $0.39
Rate - $10,000 net / 4 week cycle
Key BenefitsUp to 12 creative or scheduling changes per cycle at no charge
Digital Media
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Profile of TTC RidershipGenderMale 50%
Female 50%
Age 12 - 17 9%
18 - 34 39%
32 - 54 31%
55 + 22%
TTC Subway Station Daily Ridership 1.3 Million
Household Income$60,000 28%
$60,000 - $74,000 9%
$75,000 - $99,999 14%
$100,000 - $124,000 15%
$125,000 + 23%
Average HHI $76,684
Average PI $44,222
DemographicsPost Secondary 79%
White Collar 46%
Married/Living Together 54%
Single 34%
Adults with Children 42%
Students 9%
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Gateway Newstands Digital MediaDelivers digital advertising messages to stand-alone digital LED monitors
Acceptable File TypesVideo & Animation FormatsMP4, AVI, WMV, H264, MPEG4
Static ImagesJPEG, PNG, GIF , BMP, TIFF,
Screen InformationFull 1080p HD (1920 x 1080 Pixels)40” Displays32” in Lotto Booths 720p (1280 x 720)Aspect Ratio - 16:9Video Wall OptionSpot Length - 10 Seconds
File Format Testing, Approval &Submissions
Artwork Approval:All artwork should be submitted to GatewayNewstands Digital Media at least 2 weeksprior to campaign start date to receive artapproval.Upload artwork to: [email protected]
Please direct all inquiries to [email protected]
ContactSandra KayyaliDistribution [email protected]: 905-851-9652 x 249 F: 905-851-7246Toll Free: 1-800-942-5351240 Chrislea RoadWoodbridge, ON L4L 8V1
Static Image Specification:Resolution 1920 x 1080 pixels at 72 dpi
Video Specifications:Gateway Newstands Digital Mediarecommends you use square pixel aspectratios.DO NOT EXPORT AUDIO
File SizeKeep video files uder 30MBThis will ensure smooth playback
Repurpose standard commercial spots toDigital. We recommend converting staticads into digital.
Format Testing, Final Artwork andSpecification Inquiries
Include on All Artwork SubmissionsCampaign NameCampaign NumberScheduled Start/ Finish DatesSpecify Special Instructions
Digital Media
RGB Colour Mode
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Available Sites89 Bakery on the GO - Bathurst Station
103 Finch Station (Left)
104 Sheppard Station
105 York Mills Station
106 Eglinton Station
107 Davisville Station
108 St. Clair E. Station
109 Bloor South Station
110 Bloor North Station
111 Wellesley Station
116 King Station
117 Spadina Station
118 St. Andrew Station
119 Osgoode Station
120 St. Patrick Station
121 St. Clair Avenue West Station
123 Wilson Station
124 Kipling Station
125 Islington Station
126 Royal York Station
127 Old Mill Station
130 Dundas West Station
131 Landsdowne Station
133 Ossington
135 Bathurst Station
136 Bay
137 Sherbourne Station
138 Broadview Station
140 Pape Station
142 Main Station
143 Victoria Park Station
145 Kennedy Station
147 Queens Park Station
174 Bakery on the GO - Warden Station
176 Café on the GO - Warden Ste
177 Café on the GO - Islington Ste.
178 Finch Station #2 (Right)
183 Downsview Ste
215 Coxwell Ste.
216 Queen St. North
217 Queen St. South
219 St. George Ste #2 (FS)
221 High Park Ste.
222 Scarborough Town Centre
288 Museum Ste.
310 Keele Street
319 Lawrence West Station
424 Don Mills II Bus Level
428 Dupont Station
452 Donlands Station
526 Warden Station Lotto Booth
527 TTC Bloor South Lotto Booth
528 TTC Bloor North Lotto Booth
530 TTC Wilson Lotto Booth – No Internet not active
532 TTC Kennedy Lotto Booth
598 BCE Place
607 Bus Terminal - Greyhound
Digital Media
142 Main Station
143 Victoria Park Station
145 Kennedy Station
147 Queens Park Station
174 Bakery on the GO - Warden Station
176 Café on the GO - Warden Ste
177 Café on the GO - Islington Ste.
178 Finch Station #2 (Right)
183 Downsview Ste
215 Coxwell Ste.
216 Queen St. North
217 Queen St. South
219 St. George Ste #2 (FS)
221 High Park Ste.
222 Scarborough Town Centre
288 Museum Ste.
310 Keele Street
319 Lawrence West Station
424 Don Mills II Bus Level
428 Dupont Station
452 Donlands Station
526 Warden Station Lotto Booth
527 TTC Bloor South Lotto Booth
528 TTC Bloor North Lotto Booth
530 TTC Wilson Lotto Booth – No Internet not active
532 TTC Kennedy Lotto Booth
598 BCE Place
607 Bus Terminal - Greyhound
Notes
To Learn more about Gateway Newstands, contact:
Noah Aychental - [email protected] Dombrowsky - [email protected]
905.851.9652 or toll free 1.800.942.5351 www.gatewaynewstands.com
GATEWAY NEWSTANDS IS LOCATED THROUGHOUT NORTH AMERICAN IN MAJOR CITIES
TORONTO, OTTAWA, CALGARY, VANCOUVER, MONTREAL, WINNIPEG, QUEBEC CITY
NEW YORK, CHICAGO, ATLANTA, BOSTON, PHILADELPHIA, DALLAS, HOUSTON
