Marketing Projects Events. Your Challenge It’s easier for your prospect to ignore you TURN THEM ON...
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Transcript of Marketing Projects Events. Your Challenge It’s easier for your prospect to ignore you TURN THEM ON...
Marketing Projects Events
Your Challenge
It’s easier for your prospect to ignore you
TURN THEM ON TO YOUR MESSAGE
Science and the brain
• Senses rule the decision making process– 88% of brain activity is sub-conscious
• Simple thoughts penetrate more easily• EMOTION impacts more strongly than logic• How we process info:
– 3-5 seconds: is this RELEVANT to me– 5-15 SECONDS: validate initial impression
Source: Body of Truth by Dan Hill
Focus your messageto drive more sales
Simplicity is key to understanding
Canon: Powershot S90 Brucciani: Wi-Fi
Emotions affect actions
• Fear of loss– More powerful
than promise of gain
• Anger• Love• Desire• Envy• Greed• Guilt• Pride• Disbelief
Focus on Benefits
Suitcase Features
USA-made 1050 Denier
Ballistic Nylon
Strong, lightweight
honeycomb frame
Double ball-bearing, in-line
skate wheels
Expansion zip
Adjustable hanging straps
Focus on Benefits
Suitcase Features
USA-made 1050 Denier
Ballistic Nylon
Strong, lightweight
honeycomb frame
Double ball-bearing, in-line
skate wheels
Expansion zip
Adjustable hanging straps
Benefit to you
Tear, abrasion and puncture resistance far
better than foreign ballistic fabrics
Nearly indestructible, remembers its original
shape if “crunched” by baggage handlers
Strong, low rolling resistance, space-saving
design, recessed for protection
Adds additional space for souvenirs (or dirty
clothes) coming home
Carry other small bags handing off the front
Reassurance
Why should I trust you?
Establish your authority with:Awards * Testimonials * Reviews * Endorsements
Value is more than price
Competitor comparison could have added even more value
Re-enforce your ethics
If I do business with you….• will it be a hassle?• do you keep your promises?• will you treat me with respect?• how good is your guarantee?
In Summary
Getting prospects to listen to your message
SIMPLE EMOTION BENEFITS REVIEWSVALUEGUARANTEE
C O N N E C T
Your NEXT challenge
Resources Expertiseand or
Satellite can help you
Exhibitions (Trade & Public)
www.satellite.uk.net
PR & advertising
Product launches
Market/ competitor research
Marketing strategy
Video production
Marketing materials
Web content management
Marketing campaigns
Social media management
Business /process reviews
Event mgment
Account mgment
Digital /online marketing
