Marketing project by Usman pirzada

8/14/2019 Marketing project by Usman pirzada

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Presented By:

S.M Usman Ibraheem

Ahsan Khan

M Usman Nasir

Khawaja WaqasArif

Presentation Topic:

Marketing strategy of Waves Pvt. limited.

Presented To:

Miss Raheela Zulfiqar

(Lahore Campus)


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LOGO

Company Introduction


Cool Industry (Pvt.) Limited

Established in 1973 from Pakistan

Brand Name of Cool Industry Is Waves.


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Leading Home Appliances manufacturing Company in

Pakistan, in a very short span of time.

Undisputed leader in the market, both in residential and

commercial sector in Pakistan.

known for its commitment to the latest technological

advancements in design & manufacturing.


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Adaptation of new techniques, production processesand the flexibility in production has given

distinguished edge over to the competitors in themarket.

Company is awarded by the World Bank to phase outODS (Ozone Depleting Substances) its production

processes.


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Quality System

The Company achieved ISO 9001:Certificateby June 2000.


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Company Vision Statement

Company vision is to be the number one selling

brand in Pakistan


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Company Logo

Company logo reflects the cool effect and star

represent that the company want to be star.


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Company Values

Accountability

Team work

Enterprise

Improvement

Trust

ReliabilityAccuracy

Supreme Satisfaction


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Company Organizational Setup

Research & Development

Production DepartmentQuality Analyzing Department

Quality Systems Department

Sales Department

After Sales Department

Marketing


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Company Organizational Setup

Import & Export Department

Supply ChainCustomer Complaints

Finance & Accounting

Human Resource Department

Administration Department

Technical Department


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Research And Development

Research is conducting on every day basis.

Continuous updating and advance-training sessions heldunder HR Development Programs are the key strengths

of R&D.

The R&D supported by state-of-the-art environment,

with fully computerized CNC machines with computeraided design facilities


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Quality Analyzing Department

Quality analyzing department maintain the quality of

products, and check the performance of the product

and then launch in the market.


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Sales Department

Maintains 90% share of Deep Freezer

Increased the sale of refrigerators by 40%

Increasing Home Appliance share by 10%

Deep Freezers

Refrigerators

DomesticAppliances


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After Sales Department

Give the superior customers satisfaction and resolves

100% customer complaints within 48 hours.


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Production Department

It aims to Reduce Wastage by 2% in Production

Sections.


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Company Portfolio

Deep Freezers

Refrigerators

Washing Machines

Microwave Ovens

Air Conditioners

Food Processors

Vacuum Cleaners


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Company Portfolio


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Company Portfolio Analyzing


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Product Market Expansion Grid


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LOGO

Next PresenterNext PresenterKhawaja Waqas ArifKhawaja Waqas Arif


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Company Policies

Company Quality Policy

Quality in Product

Quality in ProductionQuality in Services and Commitment to Customers

Future business strategy


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Company Quality Policy

Company believe in timely provision of cost effective& quality products to achieve complete satisfaction ofcompanys valued customers.

Maintaining efforts for constant improvement of the

quality and services through R&D as per customerneed.


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Quality in Product

Product quality and reliability are the hallmark of

all WAVES products.

Company has the reputation of a professional

enterprise engaged in the manufacture of quality

products by understanding specific customer needsand obtaining their satisfaction.


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Quality in Production

The whole management, staff and workers are

fully committed to achieve the best quality.

Highly qualified engineers, supervision staff and

polytechnic operators ensuring quality in the

manufacturing.


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Quality in Services

500 authorized WAVES dealers.

17 service centers are fully geared up to meet all

customers needs.


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Future Business Strategy

Company is continuously diversifying its line of

business new products as well as new models of the

existing products.

Now company have plane to launch UPS technology

in products very soon.


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LOGO

Next PresenterNext PresenterM.Usman Nasir


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Environmental Factors

Micro environmental

factors

1. Suppliers2. Competitors

3. Customers

4. MarketingIntermediaries

Macro environment

factors

1. Technological Element2. Legal & Political

environment

3. Economicalenvironment


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Suppliers

Company is importing the raw material from Japan, Italy, England, china.

The major suppliers of waves are

Gallons

Pedi

AUX


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Suppliers

For purchasing the machinery the company follows the following techniques

SKD (Semi Knock Down)

CKD (Complete Knock Down)

CBU (Complete Business Unit)


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Competitors

Three stages of companies:

Launching status

Maturity status

Break even status

So competitors are:

PEL Dawlance


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Customers

Pepsi Cola International (Pvt.) Ltd.

Canteen Stores Department, (CSD) Pakistan Army,

RawalpindiCoca-Cola (Export) Pakistan

Be Be Jan Protein Farms Ltd.

Pakistan Fruit Juice Co. (Pvt.) Ltd.

Hico Ice Cream.

Departmental Stores

Household users


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Technological Element

Company have 26 large

size heavy machines.

Technical Staff.

Company also keeps

the keen interest in

internationals affairs like depletion of the Ozone Layer.


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Legal & Political Environment

Company is following all the rules and laws of

Pakistan

Economical Environment

Company purchasing the materials from

china due to labor cost


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LOGO

Next PresenterNext PresenterAhsan Khan


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Company Marketing Strategy

Company Mission

Provide The Quality Products For The Middle Class

People in Pakistan.


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Advertising Strategy

Analyzing the market trends

Develop efficient policies and strategies, effectivepromotional plans

Fully competent to meet targets and capture new

markets


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Company Marketing Orientation

Company using marketing as well as selling concept

according to environmental conditions

Target MarketCommon middle class people

The people of average income

And protects all income level peopleCold drink manufacturers and ice cream industries


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Marketing Positioning

Waves makes a distinct position in the mind of the

consumer by using a sentence like Nam he kafi ha

means to create the value in the minds of customers


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Company Boom Season


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LOGO

Next PresenterNext PresenterNaveeda saher


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Company marketing mix

Product

Price

Place

Promotions


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Product:

The products of waves was launched in 1973.

Waves is commitment to product quality products and

satisfying the customers need and wants.Struggling to make the innovations in the products and

modifying the product according to the changing

environment.

Manufacturing One Lac and Fifty Thousand Deep Freezersand Refrigerators per year


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Price:

Company is providing

the reasonable prices of

the product, which are

easily approachable to all

the middle class people of

Pakistan

Prices: Rs.19500-20,900Prices: Rs.19500-20,900

Prices: Rs.19,300-23,500Prices: Rs.19,300-23,500

Prices: Rs.22.000-34,000Prices: Rs.22.000-34,000


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Place:

Waves have very effective distribution channels in

which they establish their own display centers. Theydirectly provide the products to the consumers.

The products are available all over the country.


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Company Marketing Mix

Promotions:Company is providing the

quality products and promoting

the products according to thechanging environment.

Offering different schemes atdifferent occasions like

Chand Rat offers WeddingGifts etc for attracting the

customers.


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Competitive Edge

Waves has a largest after sales service networkthrough out the country

Seventeen service centers all over the Pakistan

One Hundred and Fifty-Seven franchised workshopsin country

Engineers and highly qualified staff for providing theafter sales services


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Company Analysis


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Suggestions

Company is going to launch the new Deep Freezers and Refrigerators within three or four months they should do the Buzz marketing of that vary

product for taking the competitive edge in market.

Company has require no much effort to meet the international stander so if

it struggle more then they can stand with international stander.

Company should focus on the home appliances like Ovens, Toasters, andBlenders because these things have more profit.

Company should focusing to expend their business other then Pakistanbecause it will help to meet the international stander and will be help full forbuilding the good image of Pakistan.

All the big organizations are doing for the betterment of the society Wavesshould do some thing for the society.


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Marketing project by Usman pirzada

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