The Product: Fish kabab, Nugits&kofta

The Opportunity: As there is no such company who provides the ready to cook food fish product in the market. It’s a opportunity for the K&Ns to do introduce new product line to have first mover advantage and earn profit.

Problem to solve or need to be filled:It is scientifically proved that eating fish on regular basis can help to protect you from a range of serious diseases. Fish is a super food packed with vitamins, minerals and a major source of omega-3 fatty acids. Eating the fish can help to protect us against the diseases likecancer, heart disease, depression, arthritis &skinEtc.But as people in Pakistan do not use fish in summer season and become the victims of thesediseases.

Competitive Advantage: The K&Ns will have a competitive advantage because it will be the first company in Pakistan to introduce ready to cook fish products and will create awareness in the in the peoples about the benefits of eating fish. Also there is no such company in Pakistan can imitate this idea.

Industry Analysis:

IntroductionThe year 1964; a young independent nation Pakistan forging ahead towards a dream; self sufficiency in food production. underfeeding remained a major problem. 80% of the ai l ing chi ldren were affected with diseases caused by vi tamins, minerals and protein deficiency. Poul try  production, the least expensive and quickest way of satisfying the protein gap was planned to defeat underfeeding. Backyard poultry farming has to graduate to a more professionallevel.January 1964, Khalil Sattar, a young man, still a college student, had a dream to foresee anteed to establish a poultry farm. His attention leads him to start a broiler farm of 1, 000chicks. Little had he known this flock was to become the foundation stone of K& N'S .This was the simple, inspired and nationalistic beginning of K&N's with a single minded objective of providing a better nutrition for health and happiness of the nation. 

A. Industry Description Industry trends Industry size Industry attractiveness (growing, mature or decline) Profit potential

B. Target Market Description of target market

B. Competitive Position with Target Market Competitor analysis

Marketing Plan

Marketing Objectives Matrix ( BCG, Product competitive grid) PEST, SWAT Analysis Porter's Model Competitive Grid Segmentation, Target marketing, positioning Product Feasibility and strategy

Product strategy Concept testing Usability testing

Pricing Strategy

Objectives Technique Adjustment strategy

Channels of Distribution Promotions and Advertising Demand forecasting Marketing budget

Marketing Material Required:

Brochures Visiting cards Newspaper or magazine ad Website Any other marketing material

C. Intellectual Property Patents, trade marks and copyrights applied for or approved

Financial Plan:

A. Capital Requirement for the Next Three Five years Sources and uses of funds

B. Overview of Financial Projection Explanation of how financial projections are prepared (assumption sheet)

C Income Statements D. Cash Flow Projections E. Balance Sheets F. Payback and Exit strategy