BUSINESS PROJECT ONLINEDead line for submission of final project: 20XXBefore 2:00pm sharp

Marketing plan (Final project)

1. Executive summary

2. The challenge (How the company make the project)

3. Solution Analysis

i. Company analysisa) Goalsb) Focus/Vision/Missionc) Cultured) Market share

ii. Customer analysisa) No. of customersb) Type of customersc) Value driversd) Decision process (optional)

iii. Competitorsa) Market positiona) Strengthb) Weaknessc) Market share

iv. Collaboratesa) joint inverse (Honda + Atlas) b) partnership

v. Climatea) Macro environmental (PEST analysis)

vi. SWOT analysisa) Co. strengthb) Weaknessc) Interval environmentd) Externale) opportunities

f) threats

4. Market segmentation:

Segment 1:- description percent of sale what they want how they use product support requirements (after sale sevices)

how to reach them prices sensitive

Segment 2:- x

5. Alternative marketing strategiesdiscounting productre brandingco brandingpositioning as a premium

6. 6. Selected market strategy

a) Product brand name - logo – slogan quality – ISO certificates scope of product line warranty packaging size of product

b) Price price strategy sale price discount (payment terms and financing option) leasing option

c) Distribution (placement) distribution channel Direct/ retail/ distributors/intermediaries motivating the channels criteria for evaluating the distributors

location*

d) Promotion Advertising (which media)

How much using that media Public relation Promotional program Budget Projection

7. Conclusion Final project report Recommendation

Appendix Supporting data All graphs Chart picture Tables Bibliography References Visiting card

Formatting T.N roman 12 Ariel 11 Line spacing 1.5 No line space No bullets No dates No digits No abbreviations

1st page 2nd page 3rd page 4th page 5th page

6th page 7th pageo

1.Co name.

Final projectSubmitted toSubmitted by

Comsats + logo

5. tables pf contents---------------------------------------------------------------

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6.Bibliography---------------------

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