Marketing Programs

Care more than others think is wiseRisk more than others think is safe

Dream more than others think is practicalExpect more than others think is possible

Agenda

System PricingNon-StandardsThird-Party ProductsSelling Services and Chemicals

Ryko and Consumer Price Index

0%

5%

10%

15%

20%

25%

30%

35% CPI

SGXS

OHD

Ryko Price Increases

Jan, 1997 Jun, 2007

Jun, 2006

Ryko Price Increases

Aluminum Up 60% since 2005Fuel Up 50% since 2005Most manufacturers have

increased pricing (PWC Manufacturing Index)

Price Increase ImplementationMay 25 – New Minimum Pricing in

PlaceSequence Reference Number

2006 Pricing Now StandardYou may still select 2005 pricing

Spring Promotion Now OverWill be able to add service, chemicalsWill continue to offer No Payment for

180 Days

National Accounts and Consumer Price Index

0%

5%

10%

15%

20%

25%

30%

35%CPI

N.A.

National Account Pricing

Jan, 1997 Jun, 2007

Jun, 2006

National Account Pricing

Increased Standard PricingSGXS 9%, OHD 6%

Standard 15% from New ListImplementation

One Account At A Time

Non-Standards

Aggressive Innovation ProgramFriction, Touchfree, Conveyors,

ActivationNecessary to Manage Non-Standards

Marketing Manager ApprovalBefore Offering to CustomerRequires Rich Grier and Tom Swalla

Support (Marketing manages this)

Third-Party ProductsTotal Source

PartnersFully Engineered

Unique Solutions Integrated with Ryko

SystemsFully Supported

No Pre ApprovalPricing EstablishedSupported In FieldTo Be Listed on Ryko

Price Lists

Hosted Data Collection Solution

Mag Card BasedRyko’s Only Mag

Card Based Loyalty Program

New Wave (Pur-Clean)Ryko Solutions Designed for Ryko Washes

But – Often Different Than Other Systems

Remove Major Conversion HurdleWater Recovery, Odor Control, and Spot-

FreeWill Continue to Offer Both SystemsWill Improve Pur-Clean Support

Fully Documented, Ryko Part NumbersAvailable in Ryko Price List

Other Third Party ProductsPreferred Process

Customer Buys DirectRyko Provides Necessary Support

Alternate ProcessHandle As Non-StandardPre Approval (Before Offering to Customer)

Issues to AddressTermsPayment InstallationWarranty

Other Reclaim SystemsHamilton ActivationPet WashNon-Ryko VacuumsUnique SignageEtc.

Spring PromotionPROS

Total OfferingEasy to Order

Chemical, Services

No Payment for 180 Days

Net Pricing

CONSPackage PricingManual

ProcessingSimplistic

Chemical PricingNot Set Up for

Contract Renewal

System Packaging - SGXS

System Packaging - SGXS

Off-Board Dry Deluxe Advantage

Ultimate

Price $69,923 $89,885 $112,213

Part Number

##### ##### #####

Discount 2% 4% 6%On-Board Dry Deluxe Advantage

Ultimate

Price $TBD $TBD $TBD

Part Number

##### ##### #####

Discount 2% 4% 6%

Package ProgramIncluded

All On Board FeaturesNot Included

R/O, Reclaim, Doors, Dryers, Signs, Frost Protect

Order Exactly As Needed – No LimitsChanges and Deviations

Not Necessary, Not Allowed

Package Program

Package ImplementationSGXS (June, 2006)Signature Series (July, 2006)

Part Number ImplementationLiterature and Documentation

TouchFree (September, 2006)With New Product Launch

Selling ServicesService Part NumbersPre-paid, Monthly, Cents per WashAdd to Any Quote, Order

Selling ServicesS

erv

ice P

rice L

ist

Service Sell Sheet

Chemical Price ListPart

Number

CPW Price

C027 $.27/Wash

C032 $.32/Wash

C044 $.44/Wash

C057 $.57/Wash

C085 $.85/Wash

C108 $1.08/Wash

C113 $1.13/Wash

Etc. As Needed

Chemical Part NumbersCents per Wash PricingAdd to Any Quote, OrderChemical WorksheetsStandard PricingSupport Process

No Payment for 180 DaysLeasing Partners Have Special

RatesBased on 2.5% Ryko SubsidyFinancing Not Available ElsewhereAny Package with RolloverExtended Through September 30

SummaryEasy to OrderPackage DiscountsEasy To Include Services and

ChemicalsNo Payments for 180 DaysNo Bundle Requirements

You Define the Bundles