Marketing Presentation@Bharatpur Division
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Transcript of Marketing Presentation@Bharatpur Division
BH
AR
ATP
UR
D
IVIS
ION
IT-GKज्ञा�न-कें� द्र
8th Sep 2012
Bh
ara
tpu
r D
ivis
ion
DLC
sRKCL welcomes
all Divisional Districts !!!
BHARATPUR
SAWAI MADHO
PUR
KARAULI
DHOLPUR
Bh
ara
tpu
r D
ivis
ion
chalo kuch IT mein karen
naya...RS-CIT karke
bane Job FIT…
RS-CIT is where skill meets will
2012-13 (April – Aug) Business Review
✓
7
6
5
4
3
2
1
Ag
en
da Marketing Activities done by ITGKs
Business Projections : Sep – Oct, 2012
Record
B
reakin
g
con
tin
ues…
Batch
Rajasthan Paid
AdmissionsAverage
April 2012 21236 18.69
May 2012 29920 23.93
June 2012 9230 12.08
July 2012 12867 13.25
Aug 2012 39907+ (as on 5th Sep
2012)
36.73
Total:- 1,13,160+
“Mission 1 Lakh Achieved”
Record
B
reakin
g
con
tin
ues…
“Mission 1 Lakh Achieved…
congratulations”
Ap
ril -
Au
g
201
2
Bharatpur Division Business Contribution (Apr – Aug 2012)
Ap
ril -
Au
gu
st
201
2Bharatpur Division Business
Contribution(9120 / 113160) x 100 = 8.05 %
Ap
ril -
Au
g
201
2
Bharatpur Division District wise Performance Summary (Apr – Aug 2012)
Bhara
tpur
Sawai
Mad
hopu
r
Karau
li
Dho
lpur
0500
1000150020002500300035004000
3626 3298
1558638
Apr - Aug Paid Admission
Bh
ara
tpu
r D
istr
ict
Bharatpur District (Apr – Aug 2012) Active ITGK= 35/50= 70 % Average = 3626/35 = 103.6
0
200
400
600
800
1000
1200
1400
698959
274 382
1313
Bharatpur Batch wise Paid Ad-missions
Bh
ara
tpu
r D
istr
ict
Bharatpur – Tehsil Wise PerformanceApr – Aug 2012
Bair
Bayan
a
Bhara
tpur
Deeg
Kam
an
Kum
her
Nadba
i
Nagar
Roopb
as0
200
400
600
800
1000
1200
1400
1600
145
777
1556
142 73314
466
98 55
Active ITGKsBair - 4Bayana - 6Bharatpur - 13Deeg - 2Kaman - 1Kumher – 1Nadbai - 5Nagar – 1Roopbas - 2
Bh
ara
tpu
rBharatpur – Tehsilwise – Not Eligible
Count for Renewal & Scheme
Bair
Bayan
a
Bhara
...
Deeg
Kaman
Kumhe
r
Nadba
i
Nagar
Roo0
2
4
6
8
10
12
14
16
21
15
1 12
1 10
21
8
10
1 10 0
Not Eligible for Renewal
Not Eligible for Scheme
Saw
ai M
ad
hop
ur
Sawai Madhopur District (Apr – Aug 2012)
Active ITGK= 30/38= 79 % Average = 3298/30 = 110
AprilMayJune July Aug0
200
400
600
800
1000
1200
765 769
260435
1069
Sawai Madhopur Batch Wise Paid Ad-missions
Saw
ai M
ad
hop
ur
Sawai Madhopur – Tehsil Wise Performance
Apr – Aug 2012
Baman
was
Boli
Chau
th K
a Bad
...
Ganga
pur C
ity
Khand
ar
Sawai
Mad
hopu
r0
500
1000
1500
2000
2500
7227
46831
152
2035
Active ITGKsBamanwas - 1Boli - 2Chauth ka - 1Gangapur - 10Khandar - 1Sawai Madho – 15
Saw
ai M
ad
hop
ur
Sawai Madhopur – Tehsil Wise – Not Eligible Count for Renewal &
Scheme
0
2
4
6
8
3
10
5
0
8
3
0 0
3
0
2
Not Eli-gible for Renewal
Not Eli-gible for Scheme
Marketing Efforts by ITGKs
4th April 2012-Mega Event
Lectures/Demo at Schools
Bharatpur ITGKs at work
Group Marketing
Tour for RS-CIT Learners – Send off
Road Rallies & Shivirs
Other Promotional Activities
Posters on Buses, Auto Rickshaw and Vans…
Referral Marketing – IT mitra
Door to Door Pitching/Pamphlet
Road Ahead….
Mission “Take A
Challenge”188 out of 250
must
Bigger Achievement.. Broader Challenges..
Need of the Hour
Take A Challenge (TAC) on ERA
Quality education is the way forward
CHALLENGES
1. Approx. 50% of RSCIT August batch learners are Govt. JOB Aspirants.
2. Brand Ambassadors for future Batches.3. Mega Batches ahead4. Ensure quality training5. Minimum 75% TAC for permission letter
generation.6. Intake capacity of the IT Gyan kendras
linked to WORM data upload
ITGK ROLE
1. Setup your own Gyan Kendra as ideal Gyan kendra.
2. Your presence should reflect in terms of interior, exterior, equipment and manpower.
ITGK’S ROLE
3. Gyan Kendras infra in proportion to number of admission.
4. ERA ready systems.5. One and one talk with learner for
learning feedback. 6. Ensure 75% TAC completion for
exam & payment.
OPPURTUNITIES GALORE
1.LDC, etc posts2.Teachers3.Govt. Employees4.10/10+2 Students5.Govt. Schemes
ENCASH ON LDC NEWS
EDUCATION DEPARTMENT ORDER – RS-CIT FOR TEACHERS
Press
News
&
Formal Order
RKCL AD WITH GOVT. JOB FOCUS
JAIPUR DISCOM VACANCY – 807 DATA ENTRY OPERATOR (DEO) POSTS
DEO JOB AD – RS-CIT PASS OUTS ALL ELIGIBLE
RKCL PUBLIC NOTICE AGAINST FAKE CENTERS..PLEASE REPORT ALL SUCH
CASES
Business Projections – Sep – Oct 2012
Pro
jecti
on
s f
or
Sep
to
Oct
2012
Apr – Aug: (8.05 % share)Sep - Oct: as per mkt.
potential
Bhara
tpur
Sawai
Mad
hopu
r
Karau
li
Dho
lpur
0
500
1000
1500
2000
2500
3000
3500
4000 36263298
1558
638
3000 3000
1500
500
Apr - Aug
Sep - Oct
Bh
ara
tpu
r Te
hsil-w
ise
Pro
jecti
on
s
Apr - Aug: 3626 Sep - Oct: 3000
0
200
400
600
800
1000
1200
1400
1600
145
777
1556
142 73
314466
98 55100
600
1330
100 60
300400
60 50
Apr - Aug
Sep - Oct
Saw
ai M
ad
hop
ur
Teh
sil-w
ise
Pro
jecti
on
s
Apr - Aug: 3298 Sep - Oct: 3000
Bam
anwas Bo
li
Chaut
h Ka
Bad
wad
a
Ganga
pur C
ity
Khan
dar
Sawai
Mad
hopu
r0
500
1000
1500
2000
2500
7227
46
831
152
2035
15
20040
700
145
1900
Apr - AugSep - Oct
All the Best...