Marketing presentation part2
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Factor Environment Opportunity Threat Macro- environment Demographic High density ; Age Large customer pool Aged may not be interested Political Official license; Wage Higher credibility Minimum wage increases costs Economic Inflation rate Reasonable price attracts customers Frequency of buying pattern is unpredictab le Technologic al Diet website More communicati on with customers Unpredictab le technical problem occur Opportunities & threats
Transcript of Marketing presentation part2
- 1. Opportunities & threatsFactor Environment Opportunity ThreatMacro-Demographic High density ;Large customer Aged may notenvironment Age pool be interestedPolitical Official license; Higher Minimum wageWagecredibilityincreases costsEconomicInflation rateReasonable Frequency ofprice attracts buying patterncustomersis unpredictableTechnological Diet websiteMore Unpredictablecommunicationtechnicalwith customers problem occurEco-logical Quality of food Organic rawContaminationmaterial can of food willincrease deteriorateattractiveness reputationSocial-cultural ConsumerTake awayPeople mightlifestyle brings have healthierconveniencefood
2. Opportunities & threatsFactorEnvironment Opportunity ThreatMicro-SupplierWide range of Lower cost ofenvironment choice supplier raw materialMarketingDiet website Can helpCan leave badintermediariespromotion commentPublics All relate to our Many target Manybusinesscustomers competitors 3. Market objectives First three 3%of totalmonths:3% Next three market inmonths: 10%the first Last six months: yearstable sales Marketing Salesshares Image Awareness economic-friendly around 80% of imagecustomers are professional, helpful,aware our brand friendly, and customer- oriented staffs 4. Target market- segmentation Segmentation Demographic Psychographic Behavioral Segmentationsegmentation segmentation Age Own selling Benefit sought Income point Consumption Occupationsfrequency Combinations of technique (Powers,1990) 5. Target market- positioning Satisfactory quality with reasonable price 6. PriceMarketingProduct MixPromotionstrategy (4Ps)A tool for company toconsist of everything tostimulate the demand forPlace its products.(McCarthy, (1960, cited inGronroos, 2002) 7. Marketing Mix Four Ps ProductsThai-style barbecued food2 categoriesMeat: beef ,pork,chicken ,fishVegetable: eggplant, greenbell pepper 8. Three levels concept ofproductAugmentedGuarantee product and credit Brand name Actual productQuality Packaging Core product Food to fill theirstomachs-- Kotler & Armstrong (2010) 9. Marketing Mix Four Ps Price Definition: amount of money charged for exchanging the consumer benefits or use ofthe productpricing buyer based (perceived- methods value) Pricing objectives of Short term: penetrate price setting the market 10. Marketing Mix Four Ps Price setting attract the customers to buy lower price other product seriesfor some set a price lower than product competitor price sensitiveprice many substitution andelasticity competitors
