Marketing Presentation - AnnaPoorna Nature Irrigation System

21
LiveFire Group 8 | MGC 2 • Aniruddha Patil • Vikalp Sharma • Neha Jha • Ravichandra Gunda • Abhay Raj Mittal • Erick Prajogo

Transcript of Marketing Presentation - AnnaPoorna Nature Irrigation System

Page 1: Marketing Presentation - AnnaPoorna Nature Irrigation System

Group 8 | MGC 2

LiveFire

• Aniruddha Patil

• Vikalp Sharma

• Neha Jha

• Ravichandra Gunda

• Abhay Raj Mittal

• Erick Prajogo

Page 2: Marketing Presentation - AnnaPoorna Nature Irrigation System

Group 8 | MGC 2

Page 3: Marketing Presentation - AnnaPoorna Nature Irrigation System

Group 8 | MGC 2

ANNAPOORNAHarvesting Wind Energy for Irrigation System

Page 4: Marketing Presentation - AnnaPoorna Nature Irrigation System

Group 8 | MGC 2

Goddess of nourishment

Anna - Poorna

She is worshipped as the manifestation of all the material things including food

What is Annapoorna?

Page 5: Marketing Presentation - AnnaPoorna Nature Irrigation System

Group 8 | MGC 2

VAWT: Vertical Axis Wind Turbines

Rotor shaft is installed vertically

It can work without being pointed out in the direction of wind

Beneficial in low wind areas

Only disadvantage: less energy efficient as compared to horizontal axis wind turbines.

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Group 8 | MGC 2

Power Storage

Battery pack

Store electricity

Green energy

Power electric pump

And other purpose

Page 7: Marketing Presentation - AnnaPoorna Nature Irrigation System

Group 8 | MGC 2

Water Reservoir Water tank

Linked to irrigation system

Manual water storage is possible

Page 8: Marketing Presentation - AnnaPoorna Nature Irrigation System

Group 8 | MGC 2

Commonly known as “trickle irrigation”.

Normal irrigation – flooding the field

Low cost plastic tube

Use of emitters

High water application efficiency

Minimize soil erosion

Drip Irrigation System

Page 9: Marketing Presentation - AnnaPoorna Nature Irrigation System

Group 8 | MGC 2

Water Sprinkler System

Easy installation

Easy maintenance

Less efficiency

Page 10: Marketing Presentation - AnnaPoorna Nature Irrigation System

Group 8 | MGC 2

Farmland owners

First phase is India

Second phase will be in Indonesia

Strong agricultural sector

Rather conventional irrigation system

Target Customers

Page 11: Marketing Presentation - AnnaPoorna Nature Irrigation System

Group 8 | MGC 2

Education program

Road show across villages

Support from local governments to spread awareness through campaigns

Corporate Social Responsibility programs

Agricultural trade shows

Energy Seminars

Marketing Program

Page 12: Marketing Presentation - AnnaPoorna Nature Irrigation System

Group 8 | MGC 2

Marketing program

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Group 8 | MGC 2

Agriculture cooperative

Credit union cooperative

Profit sharing scheme

Local farm equipment shop

Distribution Channel

Page 14: Marketing Presentation - AnnaPoorna Nature Irrigation System

Group 8 | MGC 2

Financial

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Wind mill system : $ 2500

Deep Cycle battery series :$2000

Man power costs : $1200

Other OPEX : $700

Product Costs/ Unit

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• Local Newspapers : $ 20000• Agriculture Expos : $ 3000• Road shows : $ 5000

Advertising

• Co-op societies and Rural Networks : $ 98000Sales

management

Other Costs

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$2500 to pump &

$4000 for electricity

700 to 9800 litres/hour subject to

wind

Target – Cover 290 sq. Km. in

the first year

Target return price per square

meter = $2.44

Selling Price / unit

$ 8000

Pricing

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Projected Revenues

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Growth in Sales

Year 1 Year 2 Year 3 Year 4 Year5 Year6 -

20.00

40.00

60.00

80.00

100.00

120.00

140.00

Sales (Millions $)

Sales (Millions $)

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Please populate this..

RoI and Break even

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Group 8 – LiveFire

NehaAniruddha

ErickVikalpAbhayRavi