Marketing Presentation - AnnaPoorna Nature Irrigation System
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Transcript of Marketing Presentation - AnnaPoorna Nature Irrigation System
Group 8 | MGC 2
LiveFire
• Aniruddha Patil
• Vikalp Sharma
• Neha Jha
• Ravichandra Gunda
• Abhay Raj Mittal
• Erick Prajogo
Group 8 | MGC 2
Group 8 | MGC 2
ANNAPOORNAHarvesting Wind Energy for Irrigation System
Group 8 | MGC 2
Goddess of nourishment
Anna - Poorna
She is worshipped as the manifestation of all the material things including food
What is Annapoorna?
Group 8 | MGC 2
VAWT: Vertical Axis Wind Turbines
Rotor shaft is installed vertically
It can work without being pointed out in the direction of wind
Beneficial in low wind areas
Only disadvantage: less energy efficient as compared to horizontal axis wind turbines.
Group 8 | MGC 2
Power Storage
Battery pack
Store electricity
Green energy
Power electric pump
And other purpose
Group 8 | MGC 2
Water Reservoir Water tank
Linked to irrigation system
Manual water storage is possible
Group 8 | MGC 2
Commonly known as “trickle irrigation”.
Normal irrigation – flooding the field
Low cost plastic tube
Use of emitters
High water application efficiency
Minimize soil erosion
Drip Irrigation System
Group 8 | MGC 2
Water Sprinkler System
Easy installation
Easy maintenance
Less efficiency
Group 8 | MGC 2
Farmland owners
First phase is India
Second phase will be in Indonesia
Strong agricultural sector
Rather conventional irrigation system
Target Customers
Group 8 | MGC 2
Education program
Road show across villages
Support from local governments to spread awareness through campaigns
Corporate Social Responsibility programs
Agricultural trade shows
Energy Seminars
Marketing Program
Group 8 | MGC 2
Marketing program
Group 8 | MGC 2
Agriculture cooperative
Credit union cooperative
Profit sharing scheme
Local farm equipment shop
Distribution Channel
Group 8 | MGC 2
Financial
Wind mill system : $ 2500
Deep Cycle battery series :$2000
Man power costs : $1200
Other OPEX : $700
Product Costs/ Unit
• Local Newspapers : $ 20000• Agriculture Expos : $ 3000• Road shows : $ 5000
Advertising
• Co-op societies and Rural Networks : $ 98000Sales
management
Other Costs
$2500 to pump &
$4000 for electricity
700 to 9800 litres/hour subject to
wind
Target – Cover 290 sq. Km. in
the first year
Target return price per square
meter = $2.44
Selling Price / unit
$ 8000
Pricing
Projected Revenues
Growth in Sales
Year 1 Year 2 Year 3 Year 4 Year5 Year6 -
20.00
40.00
60.00
80.00
100.00
120.00
140.00
Sales (Millions $)
Sales (Millions $)
Please populate this..
RoI and Break even
Group 8 – LiveFire
NehaAniruddha
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