Marketing Presentation

How Growing Brains can address your corporate

goals

martedì 11 dicembre 12

Kids are an important Demographic for Marketers

Why target kids?


Why experiential and social marketing

Opportunity from increased demand

for learning, cultural, experiential

services for children, teens, young

adults, adults, seniors

“Conventional” communication

increasingly ineffective at standing out

in the “noise”

Cause marketing and social marketing

a tool for customer engagement

Powerful leverage provided by social

networks


Growing Brains can help your company reach its goals

• Increase awareness about your company

• Communicate corporate values

• Improve Corporate Image

• Fidelize clients and employees


How?

Can

• Sponsor and brand all events within its communication strategy

• Commission taylor made versions

• Use Growing Brains products and services to reward customers and employees

Organizes events

• Workshops• Lectures• Tours• Child Care

Provides Digital Marketing Services

Growing Brains Your Company


Selection of Events


Leadership/Obstacle Courses

•Team building

•Problem Solving

Skills• Sponsorship/Branding

• Use as reward to clients/benefit to employees

Opportunity


Moot Trials

•Law

•Debating

•


• Custom made versions on specific subjects in order to communicate corporate values (e.g. responsibility)

Opportunity


Spaghetti Bridge Building

•Team building

•Problem Solving

•Physics


• Custom made versions

• Traffic driving to retail

• Possible competition from local to national level

Opportunity


Tinker Lab

Skills•Problem Solving

•Confidence Building

•Manual Skills

• Sponsorship/Branding


• Traffic driving to retail (space requirements)


Opportunity


Deconstructing Appliances

Skills• Engineering

•Manual Skills

• Science





Opportunity


Learning Farms

Skills

•Earth Sciences


•Manual Skills

•Food Education




Opportunity


Cooking

Skills

•Sciences


•Manual Skills

•Food Education





Opportunity


Forensics

Skills

•Sciences

•Team Building




Opportunity


Animation

Skills•Communications

•Team Building

•Manual Skills

•Writing



• Traffic building to retail


Opportunity


Skills• Communication

• Team Building

• Writing

Film Academy



• Traffic building to retail


Opportunity


Music




Opportunity


Skills•Design

•Team Building

•Manual Skills

•Communication

Fashion/Design




Opportunity


Programming

Skills•Programming

•Team Building

•Mathematics



Opportunity


System Dynamics

Skills• System Thinking

• Mathematics

• Programming




Opportunity


Dinner Conference Show




• Traffic Building in retail

Opportunity


Residential and Day Summer Programs

Skills•Academics

•Foreign Languages

•Career Orientation




Opportunity


Design LodgingTravel Location &Materials

Staff

Type of Courses

Custom Made

Several Options Available Example


HistoryArchaeologyLiterature

Art HistoryPolitics/Current Affairs

Law

Creative WritingFilm Academy

AnimationDesignArts

Achitecture

PhysicsRobotics

Computer ProgrammingVideoGamesChemistryForensics

MathematicsRocketry

Earth Sciences

Humanities Sciences Creativity

Sample Topics


Summer Programs can be structured as Themed Trips




Opportunity


or Themed Cruises


Already tested!


Skills• History• Biology• Astronomy•Arts•Archeology•...

Examples• On Odysseus steps• The Fields of WW1•Napolenonic Route•The Hansa Cities•Industrial Revolution•The Etruscans•...


Also offered with focus on specific targets:Granparents/Grand Sons

Also great demographics


...Father/Son and Mother/Daughter etc.


Science Fair

Skills•Communications

•Research

•Manual Skills

•Science




Opportunity


Professions’ Workshops

Visits and workshops aimed at learning about a profession:- what it is- what it takes- How to get in



Opportunity


“Open Days”

Visits aimed at learning about how complex organizations work. E.g.- Ports/Airports- Factories- Newspapers

with behind the scene visits and face to face meetings



Opportunity


While More and More Skilled Guidance is Needed, families have less time to devote to it

- Study Method- Academic Orientation

- Curriculum- Summer/Extracurriculum

- Career Orientation- Job Search

• Sponsorship/Branding• Use as reward to clients/

benefit to employees

Opportunity• We provide the service

You


Day Camp/After school Extension

This “format” addresses the need of (working) parents for extended monitored time.

Activities range from tutored home works to co- and extra-curricular activities as described earlier.

Pick up and Drop Down options available


Corporate Kindergarten


Courtesy Services

AirportsStores

Shopping MallsFestivals

Conventions


Some Concrete Examples


Egg Dropping Contest

All companies: special affinity for technology, insurance, automotive

Target

Event

In team or individually, kids compete in dropping an egg from a significant height without breaking it

How it worksDifferent approaches are possible (cushioning, slowing the fall, etc.). Clear rules on materials allowed (quantity, type, cost)Evaluation based on specific rules, accounting for weight/volume of device (less weight, more efficient).

Example of Rules

• No kits or pre-made designs may be used. • No strings or other attachments NO

PARACHUTES!• Must land in a designated target area. • No propulsion systems• No gases (i.e. helium) other than air • Volume will be calculated based on the shape of

the container (inside air volume/space will not be subtracted out).

• Scoring will be based on the following formula

• Scoring will be based on the following formula

• The containers will be dropped from an initial height of at least 15 meters. The second and final drop will be from a height greater than 15 meters.

Possible to limit material to those related to the company business/product

Eggs can be dropped, thrown onto a surface with a slingshot or other device, stepped upon etc.


Egg Dropping Contest• Scoring will be based on the following formula

The contest can be hosted at the client retail locations (dealerships, shopping centers, stores etc.)

Events can be planned in series or even as a multi-stage competition with local, regional and national stages, the latter being a major event

A communication plan will leverage the preparation, contest and post contest phases to get visibility for the event, and the company on different media:

• Company web site• Facebook and other social networks• Dedicated You Tube Channel• Outdoor

PR campaign on other traditional media

Framework

This “contest format” can be realized in many alternative ways:

• Spaghetti Bridge Building• Rocket launch• Fashion&Design (with jury/web vote)• Video Making


School Herb Garden Project

All companies: special affinity for food, energy, DIY

Target

How it works

The company sponsors “school herb gardens” in a number of schools, condos, and other communities. Several options are available to leverage this project:

Distribution of “kits” with info, tools, seeds, desktop garden

Several learning projects can be organized around this garden through out the year(s)

Communication and visibility throughout the project

Possibility to organize contests of different kind at different stages:

• best learning project (in several subjects)• recipe contest with the herbs growns

Thousands of “heavy” direct contacts, Hundred of thousands of indirect contacts through social networks, You Tube etc.


School Herb Garden Project

Possible contest to design a desktop or wall mounted greenhouse, possibly using recycled material

Then, it can be “produced” and distributed to all participating schools in the next round


Rich variety of options for viral communication


Conclusions

These are just examples.

Please contact us at [email protected]


mailto:[email protected]

mailto:[email protected]

Marketing Presentation

Documents

Transcript of Marketing Presentation