By-Aayushi ChhabraSem III - Sec-A136821

• Britannia is an Indian food-products corporation.

• Started in 1892, in a nondescript house in Calcutta (Kolkata) , India

with an initial investment of Rs.295.

• It is observed that Britannia has the highest demand over the other

brands in the market.

• It has better promotional strategies as 70% is contributed by free

gifts and 30% is contributed by combo offers to affect the sales.

• The Company's principal activity is the manufacture and sale of

biscuits, bread, rusk, cakes and dairy products.

Britannia saw the writing on the wall. Its "Swasth Khao Tan

Man Jagao" (Eat Healthy, Think Better) re-position directly

addressed this new trend by promising the new generation

a healthy and nutritious alternative - that was also

delightful and tasty.

Thus, the new logo was born, enclosed the core essence of

Britannia - healthy, nutritious, optimistic - and combining it

with offering variety of products and choice to consumers.

Glucose Biscuits

Cream Biscuits

Nutri choice Biscuits

Marie Biscuits

Good day Biscuits

50-50 Biscuits

Little Hearts

Daily Bread

Nice One Biscuits

Time pass Biscuits

Milk Biscuits

Cheese, ghee, curd

Make enjoyable food, healthy & accessible to all

people, any time , anywhere – everyday.

40%

30%

10%

14%

3%

3%

Britannia industry limited brand ambassadors are :

• Sachin Tendulkar

• Salman Khan

Nestle India Ltd.

Food & Inns ltd.

Tasty bite eatables ltd.

Parle-G

Horlicks