Marketing ppt

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Business portfolio India Tobacco Company Limited

description

 

Transcript of Marketing ppt

Page 1: Marketing ppt

Business portfolioIndia Tobacco Company Limited

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Introduction..ITC limited or Indian tobacco company limited is an indo-british based companyHeadquatered in kolkata , west bengal.

It was founded on august 24, 1910 by Henry overton wills and william henry wills.

It’s diversified business includes:-• Fast moving consumer goods (FMCG)• Agri business• Hotels• Packaging• Paperboards and speciality papers• Information technology

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Fast moving consumer goods (FMCG)

1. Cigarettes and cigars2. Foods3. Lifestyle retailing4. Personal care5. Education and stationary6. Safety matches

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Agri business •Agri commodities and rural services.•ITC’s Agri Business Division.•ITC e-choupal:- Fragmented farms, Weak institutions. Involvement of intermediaries. Information asymmetry.•Awards

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Hotels1. About ITC hotels2. Classified under four distinct brands Starwood hotels Welcom hotels fortune hotels welcom heritage3. Branded accomodation4. Branded cuisine5.Achievments

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Packaging

• carton board packaging.•Flexible packaging.•Tobacco packaging.• Green packaging.

ITC's Packaging & Printing Business is the largest value added converter of paperboard packaging in South Asia.ITC’s packaging business has major product lines:-

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Paperboards and specially papers

•Introduction•Some of the Paper board brands includes Folding box boards Solid bleached sulphate boards. poly coated boards. PLA coated boards. Recycled boards Fine papers• Awards

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Information technology

•Introduction.•Service.•Product life cycle management.•Loyalty.•Training and development programmes•Award .

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Matrix

Stars ? Hotels FMCG othersAgri businessPaperboards and packaging

Cash cows DogsFMCG-cigreets

Marketgrowth

Marketshare

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Thank you

BY -Lokesh

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