Marketing Pp t 4 April
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Transcript of Marketing Pp t 4 April
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SURVEY OF LUXURY BRANDS:
WATCHES AND SUITS USED INCENTRAL MUMBAI REGION
NAME ROLLNO.
SAMAY DHOOT M-11-13
DARSHAN PATIL M-11-37
ZEESHAN SHIEK M-11-53
VICKY RAZDAN M-11-60
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Luxury Suits/Watches
Swiss watches market is growing @ 30% in
India.
Small cities shoppers for Luxury brands.
Men are buying, menswear market in India isthe fastest growing in apparel segment.8.6% gr
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Data collection methodology
Questionnaire method- Data collected from
diverse and scattered group of people.
Sample size of 32 respondents was used.
Data collected from shopping malls, exclusiveshowrooms and by emails
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Toma of suits
Armani is Numero Uno Gucci and Versace follow
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Toma of watches
Rolex is leader Omega follows Rolex
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Reasons for using brands
17%
13%
19%
13%
32%
2% 4%
Differentiation Feeling of Achievement Best Quality
Expensive Great Looks Great History
Celebrity Endorser
Differentiate or Die
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Preference in suits
1 ARMANI
2 VERSACE
3 ZEGNA
4 RALPH LAUREN
5 GUCCI
6 BURBERRRY
7 LOUIS VUITTON
Armani Rules
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Preference in watches
1 ROLEX
2 OMEGA
3 TAG HEUER
4 CARTIER
5 LOUIS VUITTON
6 PATEK PHILLIPE7 PIAGET
Rolex: A crown for every achievement
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Age and Income
53%
20%
20%
7%
Age Groups20-30 31-40 41-50 51-60 Above 61
7%
13%
7%
13%60%
Income Per Month1 lakh-2 lakh 2.1 lakh- 3 lakh 3.1 lakh- 4 lakh
4.1 lakh- 5 lakh Above 5.1 lakh
Money mattersYouth has no age
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Qualification/Endorsement
59%
41%
Who should endorse yourbrand?
Brand
Celebrity
40%
7%
53%
QualificationUpto SSC Upto graduation graduate
Post Graduate Professional
Be Professional I am Brand
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Level of Agreement
0 1 2 3 4 5
For Accurate Time
Feeling of Achievement
Swiss made Watch Preference
Light Weight watch
Enhance Overall Personality
Costly
feeling of Superiority
Celebrity Endorsement
Comfortable Feeling
Confidence Boost
Average Levels of Agreement
(Watches)
0 1 2 3 4 5
Feel Powerful
Comfortablefeeling of Superiority
Attraction of Oppsite sex
Relieving Tension
Lighter Suits
Made-in-Italy Suits
Enhancement of Overall
Buying Suit because It Is CostlyBlack Suit
Average Levels of Agreement(Suits)
Personality is everything Indispensable comfort
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Brand communication
4
3.4
4.8
4
4
3.1
0.6
0 1 2 3 4 5 6
differentiate
feeling of achievement
best quality.
expensive.
great looks
great history
celebrity endorser
3.2
4
3.6
3.4
4.4
2.7
1.8
0 1 2 3 4 5
differentiate
feeling of achievement
best quality.
expensive.
great looks
great history
celebrity endorser
Suits Watches
Looks invite, cuts killQuality is a habit
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Thank you