SWOT Analysis

Marketing plan

1-Situational analysis :

1.1 SWOT analysis

Strengths:

Weaknesses:Opportunities:Threats:1.2 PESTELPolitical:Economic:Socio Cultural:

Technological:Ecological:Legal:

1.3 Competitive analysisProduct NameCompany NameMarket ShareMain Competitive Advantage

1.4 Market analysis ........ 2-Marketing objectives2.1 ..2.23.2

.

3- Marketing strategies

3.1

3.2

3.3

4-STP

4.1 Market Segment

4.2 Positioning statement :.Perceptual Map:

5-Marketing mix

5.1-Product: (Product specifications)5.2-Price:

Public price

Distribution price

Pricing strategy

..5.3-Place:Distribution channels Distribution strategy

5.4-Promotion:

Promotional Tools .....................................................................................................................................................................................................................

Media Plan:

Tool

6-Budgeting:

Activity Budget

Total cost