marketing plan of new toothpaste

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    22-Mar-2017
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Transcript of marketing plan of new toothpaste

  • [TOOPR]Marketing PlanWajeeha Ali (90)Afira Rashid (81)Amna Jutt (98)Zarish zahid (81)

  • Marketing Mix

  • ProductTwo way toothpasteTwo flavors in one tube2 flavors in the price of 1

  • A two way toothpaste

    Tube with two nozzlesCardboard packagingHigh qualityTOOPRActual Product ToothpasteLevels of TOOPR

  • Attractive Two nozzles at both sideBrand Logo3D Animation

  • Flavor name SizeDirection for useIngredients

  • Consumer ProductConvenienceProduct

    Classification of Toopr

  • Mission Statement

  • Vision statement

  • Current marketing situation

    Needs Wants Demands Oral hygieneToothpaste Toothpaste of well known brand

  • Market offering One way toothpasteFlavors: mint, pain relief, strong teeth, strawberry flavors Price: from Rs. 165 to Rs. 330

  • Market Research

    Sr. no.Brand nameSizeflavorsPrice 1.Colgate160gAdvanced whiteningRs. 1652.Synsodyne 170gPain relief Rs. 3023.Pepsodent 170gCavity FighterRs. 1954.Medicam 170gDental CreamRs. 180

  • Market Share of Brands

    Chart1

    0.467

    0.17

    0.1259

    0.2371

    46.70%

    23.71%

    17%

    12.59%

    Sales

    Sheet1

    Sales

    Colgate46.70%

    synsodyne17%

    Pepsodent12.59%

    others23.71%

    To resize chart data range, drag lower right corner of range.

  • *

  • Price

    Price ceilingProduct pricePrice floorRs.260Rs.235Rs.199

  • Value based pricing

  • Place:

    Distributed:

    Gujranwala, Lahore, Islamabad, Faisalabad, MultanSituated:

    head office in GT Road Gujranwala, Pakistan

  • promotion

  • AdvertisementWe advertise our product through Electronic MediaNews channels ( Ary news,

    Duniya news) Entertainment Channels

    (Hum TV)

    Newspaper Social MediaBill boards Radio

  • Teaser

  • Advertising decisions Advertising objective:

    Informative advertisingPromotion Budget:

    AffordableMessage strategy:

    Message focus on customer befitMessage execution:

    Slice of life

  • Direct marketingwww.facebook.com\\Toopr

  • Sales promotionPremium:1 small toothbrush for children 1 small toothbrush for children

    20% discount on special events.1 small toothbrush for children

    Discounts in Rana Umar store1 small toothbrush for children18+1 technique

  • Retailer and wholesaler

    DemandDemand

    ProducerConsumersPromotions

  • *