MARKETING PLAN OF “MY VOICE”

APP FOR PEOPLE WITHOUT SPEECH

EXECUTIVE SUMMARY• MY VOICE aims to be the voice for people without

speech.• Effective face to face communication for users by

techSOL[1].• Take conversation to a new level, convert your

handwritten text to audio.

[1] techSOL is a hypothetical firm.

techSOl• techSOL aims on providing a new platform of

conversation to people without speech.

• techSOL’s product MY VOICE is available on iOS, Windows and Google Play Store.

MARKET OVERVIEW• Potential users of app estimated to be around 0.3

million.

• Similar apps available presently but do not serve the purpose of users.

• Collaborations with Accessible India Campaign and create a network of Speech Therapists.

TARGETED USERS

• People without gift of speech.

• People having speech impediment.

• A text to audio converter app for other users.

GOAL OF techSOL• With 74% literacy rate and 30% smartphone users in India, potential

users estimated to be 0.3+ million from 2011 Census Data.[1]

• To reach 0.1 million users in the first six months of the launch of the app.

• To make the free Version of app available to all people without speech.

[1] http://www.census2011.co.in/

TARGET MARKET USERS• Converts handwritten text of people who cannot

speak or have speech impediment to speech.

• Platform of writing and learning for primary students.

• A text to audio converter app for other users.

COLLABORATORS

• Accessible India Campaign.

• Network of Speech Therapists.

COMPETITORS• Talk- Text to Voice by Abast Multimedia (available

free of cost on Google store).

• Speak it by drollgames (available free of cost on Google store).

THREATS AND OPPORTUNITIESTHREATS OPPORTUNITIES

Price of the devices on which app is supported may be high for some of the

users.

Users without prior experience with these devices will face difficulties.

Currently, no app present to convert handwritten text to audio, along with

details of speech therapists nearby and other services.

UNIQUE FEATURES OF “MY VOICE””

• Use interface for writing and get the audio, much effective way of face to face communication .

• Choose your voice through a frequency, wavelength and pitch combination.

• Get information on nearby Speech therapists.

• Get your audio in foreign as well as regional languages.

WHAT’S IN FOR COLLABORATORS?

• Provide our collaborators with local customers and media advertising.

• Gives them access to our nationwide database of users and other collaborators.

• Discounts on app after crossing a threshold of customers.

WHAT’S IN FOR OURSTAKEHOLDERS AND EMPLOYEES?

• Unique app in this sector of product and services.

• A large number of target users in the country itself.

• Healthy office atmosphere for Tech team to work in, paid trips for Outreach team to gather collaborators.

PRODUCT AND SERVICES• Convert handwritten (through stylus input) text and

typed text to speech.

• Free Version- default audio with the app.

• Premium Version- Choose your own frequency and pitch for your audio, along with timely updates of

users location to the guardian.

PRODUCT AND SERVICES(contd.)

• Ease of saving handy phrases and a quick introduction for multiple times use daily.

• Information and services of nearby Speech Therapists.

PRICE

• With a superb user interface, there is a free as well as Premium Version of the app.

• The Premium Version charge $1 from the users, at the time of installation.

INCENTIVES• Free Premium version when provided by

collaborated therapists.

• Initial 20% discount on premium version to our Therapists, additional increase of 10% when number of users cross 100.

• 30% discount to play schools for teaching purpose.

COMMUNICATION AND DISTRIBUTION

• App available on iOS, Windows and Google Store for users.

• Premium Version licensed app for Therapists through Website.

• Online database of users and collaborators for techSOL’s personnel.

• Quarterly meetings with stakeholders to analyse techSOL’s profit and growth, once initial six months are over.

IMPLEMENTATION• Tech team for application development and providing

with updates based on user’s review.

• Outreach team for getting more collaborators, for facilitating between users and current Therapists.

• Marketing team for working with Accessible India Campaign and media advertising.

SCHEDULEImplementation of certain strategy Duration for Work

Recruitment of tech team, launching of first version of app and Media Advertising.

45 Days(PHASE I)

Outreach team to attract stakeholders and collaborators.

45 Days(PHASE II)

Launch of first update based on user’s review.

30 Days(PHASE III)

Provide Collaborators with premium version of app.

(PHASE III)

First Report on number of users and the generated revenue.

60 Days(PHASE IV)

First meeting with Stakeholders. (PHASE V)

DISCLAIMER

• Created by Mayank Tanwar, IIT Delhi, during Marketing Management Internship 2016 under Prof. Sameer Mathur, IIM Lucknow.