Marketing plan of a new product mehedi
Transcript of Marketing plan of a new product mehedi
Prepared by
S.M Mehdi Hasan
WELCOME
Automated Daily Bazaar
Daily bazarDaily bazar
ConsumersConsumers FarmersFarmers
Daily bazarDaily bazar
Price setting process
Head OfficeHead Office
Central Points
Central points
Local market
Local market
Local market
Local market
Information flow
SOWT analysis of the project
Geographic
Segmentations
Demographic Segmentations Psychographic
Segmentation
Behavioral
Segmentation
Rural areas Income
level
(thousand
tk)
Family
size
Religion Social class:
Lower lowers
Upper lowers
Middle class
Upper middle
Upper uppers
Benefits User
status
Quality
Service
Economy
Regular
Irregular
0-5
5-10
10-20
20-30
30-40+
1-2
2-3
2-4
5+
Muslim
Hindu
Suburban
areas
Urban areas
Red colored segmentations are my first targetBlue colored segmentations are my second target
Market segmentation & Market targeting
Tk 5 Tk 7 Tk 12 Tk 15
Tk 5Tk (5+1+1+1+1) = tk 9 Tk 12
Profitability analysisFarmer Mahazon Whole seller Retailer
Farmer Different costs Consumers
BUDGETS
Control