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Marketing Plan of a new product line for bangladesh
Transcript of Marketing Plan of a new product line for bangladesh
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PRESENTATION ON MARKETING PLAN
Submitted By – MD Hasan SajjidID- 14101011
Submitted To- Mrs. Robaka Shamsher
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REFRESH DRINKS BD LTD.
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Fruit juice & fruit drinks. Unique position with its advanced technology to manufacture a Juice that has many different flavours, for customer satisfaction. An environment-friendly. Headquarter in Mumbai and branches in major Metros.
Fruit juice & fruit drinks.Naturally RefreshingMany different flavours for customer satisfaction. Head Office in Chittagong and branches in major Cities.
ABOUT REFRESH DRINKS BD LTD.
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REFRESHThe taste you desire
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Flavors
1.Orange 6.Watermelon2.Mango 7.Grapes 3.Pineapple 8.Guava4.Apple 9.Mix Fruit 5.Banana
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Our Objectives
To increase 25% market shareTo increase the length of product line To increase profitsTo satisfy the customers betterTo Create brand awareness
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Target Segment• Primary Market
– Kids –Fruit Juice– Teens – More experimental– Youth – Experimental and more buying power– Working People
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Target Segment• Secondary Market
– Travel Industry– Airlines, Railways and Local Transport Systems– Movie Theatres, Malls.– School, Colleges
– Hotels, Restaurants, Bars etc.
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Our Competitors
• Shezan• Nestle• Rc• Pran• AFBL• Sundrops
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SWOT
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STRENGTHS• Updated technology plant• Quality product • Higher experienced staff • Medical insurance of employees• Bangladeshi made• Targeted to low and middle class people.• Reasonable price • Expiry date above 6 months
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WEAKNESS• New in juice industry• Small distribution network • Strong competitor• No market share • Limited experience of customers
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OPPURTUNITIES• Increase the distribution
network.• Acquiring the newer technology
& techniques.• Market is very big & attractive. • Take-over of the distributor
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Threats• Political instability• New entrance• So many strong competitors• Retaining consumers. • Development of plant• To face strong competitors like
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Marketing Mix
• Product• Price• Promotion• Place
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PRODUCT
• Product Variety• Quality• Design• Features• Packaging• Sizes
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Price
• As a new comer our pricing strategy is to introduce our products in the market at lower prices so as to create huge demand in the market.
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Pricing• The cost of fruits TK.3• Electricity TK.2• Factory Overhead TK.3• Miscellaneous TK.2• Retailer Margin TK.2• Profit TK.3 • Total Price TK.15
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Place• Distribution Channel • Fruits such as Orange, Apple, Pineapple
etc would be purchased from Abroad.• Mango would be purchased from Rajshahi.• Retail & wholesale network of Bangladesh • Product location availability • Modes of transportation
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Promotion Our objective is to create brand
awareness through Informative Advertising.
Use of Print Media, Face book, YouTube Advertisement ,Billboard, Sponsoring in Public Spots, Sample Distribution, Organizing Events, TV Commercial etc.
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Distributors Review
• MANUFACTURER
• DISTRIBUTOR
• RETAILER
• CONSUMER
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