Marketing Plan for the Sirius Programme

September 2013

The Sirius Programme is a 12-month start-up package

– one of the most wide-ranging of its kind in the world, and the best in Europe

The Sirius Programme aims to bring the world’s best entrepreneurial potential to the UK, enabling talented graduates and post graduates to build and grow their business, from idea to reality.

01 What is it?

Successful applicants receive

• £12,000 financial contribution

• A place in one of the best business accelerator programmes

• Mentoring

• Support to gain clients and funding

• Logistical help in relocating to the UK

• Visa endorsement

02 Who can apply

Recent graduates or final year students Applications from all countries around the world Have an early stage business idea or advanced business plan Want to set up and grow a business in the UK Alumni & university contacts & relevant organisations

online @ www.siriusprogramme.com

A 12 month programme Apply with a business idea or business plan 100 places available - Sept 13 - March 14 Want applications who can join immediately Judging each month from Oct - Jan 2014 Final deadline 15 January 2014

How to apply

Key information

Target audience

Start date for programme launch

9th September 2013

Sirius Programme Marketing:

Create and use social media and online toolkit, video, press notices and content to help global promotion

Objective: to reach as many graduate entrepreneurs as possible - put 100 of the most talented into the Sirius Programme

Offer: a competition - enter the business plan/idea competition and join the Sirius Programme

Channels: Social media, press and media (not paid). Leverage the social media toolkit, distribute via stakeholders (e.g. ask Universities to promote via their own channels)

Results: 100 talented winners

03

Marketing Campaign Materials

SOCIAL MEDIA- platforms, integration

& stakeholder management

PRESS- Press notice

- Media handling

EVALUATION- measurement social media

EVENT -- stand designs & flyers

TOOLKIT- flyers, EDM,

- social media posts, fb, twitter - powerpoint

- HTML

CREATIVE RESOURCE

- translationsbespoke work by local agencies

- source files-guidelines

VIDEO- animated 1 minute

video selling benefits of the programme

CASE STUDIES

- video and written

EVENT - online site with application form,

community forum and twitter channel

ROADSHOWS & GAMING- Run these in each

market

Social Media Example

04 In-marketpromotion Present Programme at Universities or other

organisations Posts or Talent Scouts to visit and arrange Target those who want to become entrepreneurs Run as many as possible globally - use flyers & video 'Pitch off' events in targeted universities Use social media to promote and generate interest

Experiential activity

A gaming and headsets technology - play to win Latest UK technology using EEG - mind/brain controlled game UKTI can ship anywhere in the world At location - requirement is screen and laptop Low cost set-up

Roadshows

Date fordelivery

September 2013 - January 2014

05 What we would like from you

Case study videos to use on UKTI online sites or post via stakeholders Re-use content to help promote the programme Send flyers, newsletters or emails to stakeholders - for use in their own channels Video animation to be used at events or online to promote the programme Roadshows to run in market to help promote directly to graduates Use gaming technology to create interest at roadshows or other eventsSocial Media

Utilise UKTI/FCO channels Retweet where possible and use this twitter handle #siriusUK Ask your stakeholders to post social media and content Report back on success, this will help us with evaluation New ideas where we can help you, let us know

In development

Date fordelivery

September 2013 - January 2014

06 Entrepreneur Festival

The 3 day event was a mixture of adrenaline, motivation and energy like you would not believe. Who thought presentations and panels could deliver such an impact to an audience. The speakers presented from the heart and full of emotion, with a mixture of older generation entrepreneurs to a 21 year old millionaire, VC and angel investors along with our key note speakers - Lord Bilimoria and Lee Strafford - co-founder of PlusNet.

There was a 9am-10pm daily schedule and offered mentoring, presentations, 1-1s, visits to local companies and to Old Trafford. The feedback has been amazing from the students with one quoting "I have been to many of these type of events around the world and this is the best one, it is amazing, so motivating and well organised". And as you can imagine a lot of conversations were happening on social media/twitter, and all immensely positive.

170 graduates arrived from over 43 countries, they spent their time, working in teams to develop the best business idea they could for the pitch competition. There was a buzz of excitement at the awards dinner on Friday where the winners were announced in the evening

We launched the Sirius Programme at the event, with 61 media placements and filmed by BBC breakfast news - visit http://www.bbc.co.uk/news/business-23959258

Thanks to all involved for helping us deliver an amazing event.

Paola Cuneo.

Graduate Entrepreneurs Festival - Manchester

4-6 September

Any Questions

Contact Paola Cuneo - DirectorAlessio Bortone - Talent ScoutNicola Parry - Marketing