Marketing plan for launch of a unique product PEN-PC

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Transcript of Marketing plan for launch of a unique product PEN-PC

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PEN - PC

The computer of the future !!!

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Marketing Mix

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Product

PEN-PC

Rechargeable lithium -ion battery

Capable of storing terabytes of data-

Use lasers and infrared technology

E finger printing

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USPUSP

•Easily slip in a pocket Virtual keyboard and monitor Easily accessible Consume less electricity

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Rs. 45,000

Price•P

ricing objective - market skimming

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•Deterring Demand - Surveys

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•Estimating Costs - Target Costing

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•Selecting a Pricing Method - Target Return Pricing

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• Promotional pricing - Warranties and services c Contracts, Cash rebates,

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Place

Direct channel-

Exclusive retail store

E-Commerce Marketing Practices

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Promotion

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•Advertising - print, TVC

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•Events and Experiences

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•Personal Selling

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•Free insurance,

•2 year warranty, at 0% finance availability

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PEN - PCThe computer of the future !!!

for more information log on towww.penpc.com

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STPSTP

Segmentation

• Niche Marketing

Positioning

• The computer of the future

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Target Audience

•Working Executives

•Slaves To Technology

•Students

•People who are looking for something extraordinary

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Thank You