F I T S P I R A T I O N

M A R K E T I N G P L A N

E X E C U T I V E S U M M A R Y

F I T S P I R A T I O N

E X E C U T I V E S U M M A R Y

Fitspiration is ahealth-app aimedat making peoplehealthier and to

free the world fromthe clutches of

obesity.

F I T S P I R A T I O N

E X E C U T I V E S U M M A R YAlmost everyone wants to

organise his/her diet charts& workout regimes.But most

of them fail to maintain it.

Fitspiration is an app thatwil l ensure 100%

regimented organisation.

S I T U A T I O N A N A L Y S I S

S I T U A T I O N A N A L Y S I S

C O M P A N Y O V E R V I E WFitspiration measures and

monitors calorie intakefrom the food consumed,

chalks out workout plans &gives tutorial videos.

It also provides a bettingmechanism through which

less-determined customerscan achieve target goals of

weight loss.

S I T U A T I O N A N A L Y S I S

M A R K E T O V E R V I E WA c c o r d i n g t o W H O (2014 ) , a p p r o x i m a t e l y

2 b i l l i o n a d u l t s a r e o v e r w e i g h t(670m i l l i o n a f f e c t e d a n d 98 m i l l i o n

s e v e r e l y a f f e c t e d b y o b e s i t y ) .

A l m o s t a l l o f t h e m a r e c o n s c i o u s a b o u tt h e i r h e a l t h a n d n e e d o r g a n i s e d ,

p e r s o n a l i s e d a n d r e g i m e n t e d d i e t &w o r k o u t p l a n s .

O u r g o a l i s t o t a p t h i s m a r k e t .

T h e r e a r e s o m e c u r r e n t m a r k e t p l a y e r s ,b u t F i t s p i r a t i o n i s a n a l l i n o n e a p p ,

w h i c h c o m b i n e s d i e t i n g w i t h e x e r c i s ew i t h r e g i m e n t .

S I T U A T I O N A N A L Y S I S

T A R G E T C U S T O M E R ST h e u r b a n i s e d u p p e rm i d d l e - c l a s s & t h eu p p e r - c l a s s w o r k i n gp r o f e s s i o n a l s ( o f t h ea g e 35 -60 ) w h o a r eo b e s e d u e t oc o n s u m p t i o n o f j u n kf o o d s & d u e t o a ne x e r c i s e - l e s s r o u t i n e .

P e o p l e w h o c a l lt h e m s e l v e s c o u c h -p o t a t o e s a n d n e e d ap u s h t o w o r k o u t &r e d u c e w e i g h t .

G O A L

F I T S P I R A T I O N

G O A L S

To provide obese &health-freaks with

the mentionedservices and to

capitalise on thoseby eliminating

obesity altogether aswell as meeting our

profit targets.

S T R A T E G Y

S T R A T E G Y

T A R G E T M A R K E T SCustomers can access theapp for free after creatingan account in the app.There wil l be trainedfitness instructors forpremium users. Premiums and ads wil l beour source of revenue.We wil l try to supersedethe markets of similarapps l ike Healthifyme.We wil l promote &capitalise on highawareness of obesity.

S T R A T E G Y

V A L U E P R O P O S I T I O NTo create an obesity-free world

Creates customer value bymeasuring & monitoring thedaily food & waterconsumption.Consumers can see in whichaspect of their diet or workoutthey lag behind the prescribedstandards.The put-money-on-oneselfmechanism also gives impetusto lethargic customers whowant to do away with obesity.

B R A N D

T H E U L T I M A T E F I T N E S S - A P P

F I T S P I R A T I O N

T O C R E A T E A N O B E S I T Y - F R E E W O R L D

T A C T I C S

T A C T I C S

P R O D U C TFree features:

Tracking & monitoring healthdata.Tutorials on workoutsessions.Maintaining & monitoring dataon calorie intake, nutr ients &mineral compositions, waterintake.Maintaining & monitoring dataon exercises done to burncalories & ensure f itness.Tal ly features 4 & 5 and seebetter results.

T A C T I C S

P R O D U C T

P e r s o n a l i s e d g u i d e s ( b o t hd i e t i t i a n s & w o r k o u t t r a i n e r s )a t a s u b s c r i p t i o n p r e m i u m .

B e t - o n - o n e s e l f o f f e r :C u s t o m e r s p o s t a v i d e o o fw e i g h i n g t h e m s e l v e s &s h o w i n g t h e w e i g h t . T h e n t h e yp u t a b e t t o r e d u c e w e i g h t .A f t e r 6 m o n t h s t h e y p o s t av i d e o o f r e - w e i g h i n gt h e m s e l v e s . I f t h e y a c h i e v et h e t a r g e t , t h e y g e t1 . 5 x ( a m o u n t b e t b y t h e m )o t h e r w i s e t h e y l o s e t h e f u l la m o u n t .

Prem ium   f ea t u r e s :

T A C T I C S

P R I C EPersonal ised guides (bothdietit ians & workouttrainers) at a subscriptionpremium of Rs. 799/month inIndian market and $29 in USmarket.

Putting money as a chal lengeto reduce weight in 6months, with the bets beingless than or equal to Rs.4999 in Indian Market and$100 in US market.

T A C T I C S

P R O M O T I O NO n l i n e P r o m o t i o n :

P r o m o t i n g t h r o u g hF a c e b o o k ,P i n t e r e s t ,

L i n k e d I n . F i t n e s s -r e l a t e d p o p u l a ro n l i n e g r o u p s ,

b l o g s & s i t e s t o b et a r g e t e d .

V i d e o s c a n b eu p l o a d e d i n

Y o u T u b e .

O f f l i n e p r o m o t i o n :

T a r g e t i n g t h e o b e s eu p p e r m i d d l e & t h e

u p p e r c l a s s : P r o m o t et h e a p p i n s i d e m a l l so r g i v e a d s o u t s i d e

m a l l s .P e r s o n a l s e l l i n g o f

b e t - t o - r e d u c ew e i g h t : C o n t a c t

d e t a i l s o f g y md r o p o u t s c a n b e

c o l l e c t e d t o p r o m o t ei t .

T A C T I C S

P L A C E

M a i n l y i t w i l l b ed i s t r i b u t e dt h r o u g h G o o g l eP l a y , A p p l e s t o r e& W i n d o w s S t o r e .

P e o p l e c a n a l s od o w n l o a d t h e a p pf r o m o u r w e b s i t e .

I M P L E M E N T A T I O N

I M P L E M E N T A T I O N

I N F R A S T R U C T U R E

We will have app-developers whowill take care ofapp-relatedissues and keepupgrading it fromtime-to-time.

I M P L E M E N T A T I O N

P R O C E S S

We wil l have traineddietitians &

trainers, who canaddress to the

queries of premiumusers.

I M P L E M E N T A T I O N

P A Y M E N T R E C E I P T S

Payment canbe received

throughe-wallets ordebit-cardsand credit-

cards.

F I T S P I R A T I O N

T H A N K Y O U !