Marketing plan foodie

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  • date post

    08-Feb-2017
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    Food

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Transcript of Marketing plan foodie

Slide 1

Marketing Plan for an APP

Craving food from that quaint restaurant around home or do you just feel like ordering comfort food from your favourite restaurant?

Do you want to customize your own meals with all sorts of sauces and toppings, just like you would do in the restaurants?

Solution ?

the app

Why Foodie app is everybodys piece of cake?

Foodie is the most convenient way to order food online Choose from N number of restaurants around the metro citiesGet more detailed info on the preparation and delivery time Get exclusive deals and incentivesPay using secure payment gateways

Targets?

Happy couplesFamilyBusiness freakYoung adults

Moppets

Competitors?

Food PandaSwiggyEat24ZomatoJust EatFasoo's

Goal?

App Launch5000+ Freemium registered Users1000+ Premium Users1st Fiscal Year1,00,000+ Users2nd Fiscal Year2,00,000+ users

5000+ Restaurants Listed

Premium No Minimum order valueCash on delivery available50% off on First 5 deliveries after Premium upgradeOrders are live trackedCustomized food preferences from any menu

Premium Pricing US $5.99 A MONTHOrUS $49.99 A YEARYearly Pricing gives additional offer for delivery options

Distribution?

Google Play StoreApp Store APPLEFoodie Website

DISCLAIMERThese slides were created by S.Pravallikha ,Svce Chennai during an internship under the guidance of Prof.Sameer Mathur. (www.IIMInternship.com)