Marketing plan - CNBC Virtual Market
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Transcript of Marketing plan - CNBC Virtual Market
Marketing Plan
- Hrishikesh Kulkarni (IIT B)
CNBC Virtual Market“First Step to Trading”
What is it ?
A Virtual trading application which will be an extremely close replica of the real markets . The purpose of this app is Educational/Entertainment.
How ?
• The app will consists of companies with shares performing very close to some of the companies to real market. The app will also consists of a news blog giving fresh news periodically which will affect the markets.
Executive SummaryOverview of the Situation
Company’s GoalCourse Of Action
Overview of the Situation
An app for the unexperienced people who are unwilling to take risk and tread in the real markets
Also for budding students in financial universities who want to gain experience at student level.
Company’s Goal
• Create a freemium platform to generate revenue and provide people enough experience and confidence to shift to real markets after some time.
Course Of Action
Two methods
Universities and Financial InstitutionsApproach Brokers
(For Collaborators)
Situation AnalysisMarket Position
Core Competencies Overview
Market Position
Fairly new product in the market , not much competition Best Competitor – 500,000 to 1,000,000 downloads
Core Competencies
Since an extension of CNBC, creating a new "environment" of markets will not be tough. Hence the core competencies is the closeness of the app to the real markets
Market Overview
Surprisingly less competed , hence app has huge amount of potential
• Customers – Financial university students , any enthusiast who is new to the market
Collaborators – universities and Brokerage firms like Motilal Oswal
Goal
• Earn 18% p.a. return on capital employed (ROCE) over the life cycle
StrategyTarget Market
Value Propositions
Target Market
Customers
• College Students• Working Class people who augment their income
through trading gains.
Collaborators
Financial Universities
Brokerage Firms
Competitors• Mutual Funds –
A whole sector of market made of companies who invest clients’ money using their trading expertise rather than client trading himself
Value Proposition
• Customer – Fun & Learning . Preparing you for real world trading in an interesting way.
• Collaborator – Get clients who are ready to trade in real
world markets.
Tactics Price & Revenue
IncentivesCommunication & Distribution
Price & Revenue• App will consist of in-app purchases where you
can buy coins for faster transactions• Other source of revenue includes Ads space .• The app will be free to download from play store
Incentive• High coin bonus on first sign and 10% discount
for the first week on every in-app purchase.
• Fantasy league kind standings for every week and top performers will receive exciting prizes
Communication & Distribution
• Social media - Facebook , Instagram, Twitter launch a new big publicity stunt in the beginning
• Approach universities and Retail Brokers for collaboration
• Universities – To include the app in curriculum for there
finance students learn trading
• Retail Brokers –To attract these app users as their clients
after they gain sufficient experience from the app
ImplementationOrganizationProcess Flow
Organization
CEO
CMO CFO R&D HEAD
CMO Team Tasks• To finalize go-to market strategy• To deal with channel partners• To reach out to new clients• To workout sales and promotion strategy
CFO Team Tasks• For continuous news creation• Initial work of setting up all data• Determining live trend of all funds
R&D Team Tasks• Technical Support• Product Development • Product Upgrades & Value Addition
Process FlowDetermining
the funds needed
Plan how to procure
these funds
Start research and
create database
Approach universities to
market the product
Ruthless testing and finishing
touchesApp
development
2 weeks 8 weeks
4 weeks4 weeks3 weeks
4 weeks