Marketing plan android app
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Transcript of Marketing plan android app
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For Android App
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FIT- MASTER
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MARKETING PLAN
Situation AnalysisExecutive Summary
Goal Strategy
ImplementationTactics
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EXECUTIVE SUMMARY
• With India's economy projected to record strong growth in the years to come, the Indian consumer is expected to be endowed with increased spending capacity.
• With rising income levels, people are bound to get obese and hence a fitness app is the need of the hour
• An app which can suggest them diets, regulate calories, track sleeping pattern and help them maintain an active lifestyle
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People are becoming more
health conscious day-by-day
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Key Features• Diet Charts• Reminders• Sleeping pattern• Suggest personalized diet using GPS• Advice from health trainer
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Free Features• Calorie tracking• Full week analysis• Weekly progress and trends• Live chatting• Monitoring Diet• Sleep tracker
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Premium Features• Suggesting diet daily using gps location on the basis of person’s demography and other charcateristics like religion etc.
• Live classes with health trainer
• Personalised full trainer• Full checkup with once a month
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SITUATION ANALYSIS
• OVERVIEW OF COMPANY AND MARKET
• TARGET CONSUMERS
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CORE COMPETENCIES• Using best health trainers
as well as getting early customer reviews
• Using best techniques of data analysis.
• Tie ups with famous health care centres and well-known dieticians
• Limiting misuse of home visiting health trainer of the app
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Strategic Assets • User friendly app interface• Personalized healthcare• All round healthcare instruments• Planned and organised
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• Obvious choice for customers who are health and diet conscious
• All-in-one one stop health junction is the USP for the app
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Young body conscious men and women
Elder people who want to stay fit
Office bearers who want to have a healthy lifestyle
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Goal
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1 Million
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STRATEGY• TARGET MARKET• VALUE PROPOSITION
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Target Customers
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Customer’s WantsHealthy bodySound sleep
Adequate diet planFit and active lifestyle
Fitness tips
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Competitors
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AdvertisersAgents Trainers Technical team
Facilitators
Collaborators
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Value Proportion
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Customers: They become more health conscious than before. The app encourages habits like regular exercise and taking good diet. They are now more fit and healthy.
Collaborators: They are opportuned to compete with the major competitors in the industry.
Company: It provides the employees with good pay and job security.It also encourages them with frequent promotions and good working environment
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Daily diet suggestions
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• Personalized Health trainer
• Free exercise sessions
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Live/Online classes
Premium Features
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• Weekly progress reports• Daily calorie intake analysis
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• Prompt response• Personalized attention
• Smooth functioning
• Vast choices
• Diet suggestions on the basis of geographical
location • Proper value
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• Free Version• Premium Version- 5-6$ a month
keeping in mind the charges of other competing apps
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Communication
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Implementation
IMPLEMENTATION
• ORGANIZATIONAL INFRASTRUCTURE• BUSINESS PROCESS• IMPLEMENTATION SCHEDULE
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IMPLEMENTATION
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PHASE 1
App Testing &Official LaunchCustomer Feedbacks & App Updates
PHASE 2
Pitching to the clients, building networks, contracting and payment collection.
PHASE 3
Maintain financial levels of performance and records.
PHASE 4
Develop strategies to enter new cities & Strategic Management
App Testing &Official LaunchCustomer Feedbacks & App Updates
Pitching to the clients, building networks, contracting and payment collection.
Maintain financial levels of performance and records.
Develop strategies to enter new cities & Strategic Management
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DISCLAIMERThis presentation was created by Prakhar Kumar Singh, IIT Roorkee as part of an internship under Prof. Sameer Mathur.