5/3/2021

1

1

Marketing Plan andProductivity

2

Audio and video settings

30 April 2021

Closed Captioning is automatically enabled

Select “Hide Subtitle” if this option is not needed

Select “View Full Transcript” to see the full on-screen transcript

Adjust Subtitle settings (font size, chat display size)

Your audio is active; your video is active

Click “Mute” to mute your audio

Click “Stop Video” to turn video off

Your audio is muted; your video is off

Click “Unmute” to open your audio line

Click “Start Video” to start live video feed

1

2

5/3/2021

2

3

Downloading session handout

4

Agenda

Understand the importance of a Marketing Plan

Review the components of a Marketing Plan

Discover how to use a Marketing Plan to create

focus and drive networking conversations

3

4

5/3/2021

3

5

Marketing Plan

Leverages productivity

Provides a strategic plan

Creates focus

6

Marketing Plan components

Positioning Statement

Professional objective

Target listTarget market

5

6

5/3/2021

4

7

Marketing Plan – Page One

8

Marketing Plan – Page Two

7

8

5/3/2021

5

9

Professional objective

Concise phrase or sentence that describes the kind of work you are seeking. It reflects values, traits, skills, interests, overall experience and expertise.

10

Branding statement

Convert conversational positioning statement into a written one.Competencies are a cluster of skills and personal characteristics.

9

10

5/3/2021

6

11

Questions to explore

What geographic

area do I prefer?

What industry do

I prefer?

Can I clearly

describe my market?

Sufficient number of jobs each month

in my target market?

Size of organization

How will I effectively

use the internet?

Organizational culture? (Optional)

What resources

will I use to build a list?

12

Target market

List types of organizations you plan to pursue and research.Include four key elements: geography, industry type, size, and culture.

11

12

5/3/2021

7

13

Target list of companies

Start with a list of 50 companies and use criteria to identify organizations.Research companies on LinkedIn® and D&B Hoovers on CRN.

14

Using your marketing plan

Increases your productivity

Represents the M in SMART networking

Shows network contacts you are focused

13

14

5/3/2021

8

15

SMART vs. SELL meeting agendas

Use SMART to network with your personal network

Use SELL for meetings with key decision-makers

EExplore

their needs

LLink your benefits to their needs

LLeverage a

next contact

RReferrals

TTrade

information

SSummarize

your message

MMarketing

Plan

AAsk

questions

16

Next steps

Create a Marketing Plan using the four components

Define the size and scope of your target organizations

Incorporate the Marketing Plan into your networking strategy

15

16

5/3/2021

9

17

Your opinion is important!

https://tinyurl.com/5a9563jw

18

Thank you

• Thank you for joining me today.

• I wish you great success with your job search!Thank You

17

18