ClosetBuzz

An app which will connect shoppers to stylists and personal shopping assistants

Consumers have haphazard knowledge about latest trends. In their busy days, this app comes

to rescue

SITUATION ANALYSIS

Anyone who wants to shop!!!Mostly the elite would prefer an assistant for shopping.

The company aims to provide employment opportunities to personal shoppers

3 factors• We work with stylists and

shopping assistants• We provide services to people of

all ages especially to those who hire trained professionals to design their outfits

• We are different in the point that we also design clothes according to the customer’s expectations

• We also provide fashion updates and send notifications of sale and discounts from different outlets

• Free access initially and then the user should pay to access the services

• An app which will provide • Fashion updates• Notifications of

discounts• Latest trends• Designer wear • Access to personal

stylists• Blog for posting and

brainstorming• On-the-go access to

shopping assistants

• The services can be accessed anywhere, anytime

• The cost per service will depend on how much the shopping assistant will charge

• Commission will be given to each consultant and revenue will be generated from taxes

• Name: ClosetBuzz• Logo:

• Slogan: Shopping made easy

• The brand will establish itself as an easily accessible and changeable to all users

Incentives• Free access for a month to

all new users• After one month, they need

to pay to access all services except blog, fashion articles and updates

• Pricing will be Rs.550 per month

• Advertising in TV• Social media

marketing• Word of mouth• e-mails from shopping

websites• Billboards• Internet ads

Distribution• Company employees will get

discounts to services• Users can meet consultants or

talk to them personally or over a chat

• Collaborators will be endorsed when their service is used on our app

• Payments should be done through mobile wallets

Implementation• Infrastructure: App on

Google Playstore, Windows store and iStore

• Scheduling:• Develop a BCM• Figure out partners• Funding• Construct the app• Launch• Marketing

RESULT……

Shopping made easy!!!

Disclaimer:This presentation was made by Sindhuja Nanduri, BITS Pilani, Hyderabad Campus during Marketing internship under Prof.Sameer Mathur, IIM Lucknow