冰肌玉骨│marketing plan
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Transcript of 冰肌玉骨│marketing plan
![Page 1: 冰肌玉骨│marketing plan](https://reader033.fdocuments.net/reader033/viewer/2022052123/55820dd1d8b42aa9498b5522/html5/thumbnails/1.jpg)
C21000194
FranzAward 2010 法蓝瓷杯中华创意陶瓷设计大赛
![Page 2: 冰肌玉骨│marketing plan](https://reader033.fdocuments.net/reader033/viewer/2022052123/55820dd1d8b42aa9498b5522/html5/thumbnails/2.jpg)
传统工艺与我的设计理念
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饮食文化和我的设计理念
![Page 4: 冰肌玉骨│marketing plan](https://reader033.fdocuments.net/reader033/viewer/2022052123/55820dd1d8b42aa9498b5522/html5/thumbnails/4.jpg)
建筑风格与我的设计理念
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市场分析
![Page 6: 冰肌玉骨│marketing plan](https://reader033.fdocuments.net/reader033/viewer/2022052123/55820dd1d8b42aa9498b5522/html5/thumbnails/6.jpg)
中国明清两朝的外销瓷占尽欧洲市场的优势
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20世纪 30年代的 Art Deco以及北欧的设计无不体现着时代的特征和地域的文化
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当代消费观念和设计师的理念可相互引导 设计师的作品需具备功能,美感及个性 创新精神和时代精神的表达
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市场营销方向
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市场需求(分析和了解市场)
产品设计市场定位(小批量生产)
较高的审美能力 追求生活品质人群少数有消费能力
产品设计
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营销策略
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“毛遂自荐”(产品,价格,渠道,
促销等策略)
自身品牌建设
产品深入推广
包装
展览
媒体广告
零售产品质量
设计理念
订单
![Page 13: 冰肌玉骨│marketing plan](https://reader033.fdocuments.net/reader033/viewer/2022052123/55820dd1d8b42aa9498b5522/html5/thumbnails/13.jpg)
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FranzAward 2010 法蓝瓷杯中华创意陶瓷设计大赛
C21000194