Marketing Plan

Blank & Filled 2011

I. INTRODUCTION

Company Information Company Name: Blank & Filled The name Blank & Filled originated from its literal definition. Blank means empty while filled means full. It signifies that shoes from Blank & Filled are made from empty canvas sneakers with different styles and made into filled sneaker designs packed with original ideas. Legal Entity: Sole Proprietorship Owner: Gella Villalon Capital requirement: Php 400,000 Number of Employees: 3 artists 1 sales lady 1 general manager

Location: One Archers Place Condo, Taft Ave. Manila, Philippines.

Project date of operations: January 7, 2013

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Blank & Filled | One Archers Place Condo, Taft Ave. Manila, Philippines.

Blank & Filled 2011

I.

SCOPE AND LIMITATIONS

The scope of Blank & Filled store is mainly sneakers with canvas texture which includes different types of sneakers like classic slip-ons, or with lace sneakers. Our store provides Vans (class A) for our customers but they could also provide their own. Our stores limitation is mainly on sneakers with canvas texture. We dont customize the whole shoes and only the design itself. Our designs are limited to only original designs to market our items in legal terms.

As of now, Blank & Filled is still dependent on suppliers of Vans and Converse (class A) to be customized but in the future, we aim to have our own supply ready for customization.

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II.

EXECUTIVE SUMMARY

Blank & Filled is a store which provides one of the best custom hand painted sneaker designs that offers only original, trendy, and high quality designs. Our customers get premium quality designs that will sure satisfy your hunger for creativity.

Our clients are mostly students who want to have original designs or custom designed sneakers. Blank & Filled offers a wide variety of sneaker designs that will fit to what the customer want. We offer trendy, typographic, doodles, nationalistic, humor and many others. Our store has highly artistic staffs that are very friendly and accommodating which will help you choose what design you want. They will also help you when you want your design to be customized.

Across the Philippines, custom sneaker designs are not new to the market but were finding ways to create new approach in making customers feel their individuality and creativity. Were making custom sneaker designs in the next level of quality. Our survey shows that teens, when given a chance, would love to customize their own sneakers.

While there are many custom sneaker designs available in the Philippines, most of them operate online and this is an advantage for Blank & Filled since we operate online and we also have our store. This way, customers can inquire and pick up their orders straight from our store.

Although we have our own store, our market strategy lies more on the web. We realize that we must maximize the use of technology and use it to our advantage since most of the teens are using the web mostly in social networking

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site. We also promote our store through occasional promos, discounts, and competitions so that our customers would be more involved.

Our store will have talented artists that are fit to the qualification of Blank & Filled. On start up, we will have 2 senior artist, 2 junior artists, 1 sales person, and the general manager which will be the owners position.

The management of Blank & Filled consists of owner Gella Villalon. Gellas passion lies in the field of arts and has experience painting and designing since 2004. She will be taking hands-on management roles in the company.

One thing that could separate Blank & Filled into any other custom sneaker designers is that we provide only original designs. We are also catering to the clients need and we guarantee quality service that will surely appeal to the people especially to the youth.

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III.

MARKETING ENVIRONMENT

1. EXTERNAL

A. ECONOMY

On the first quarter performance of the 2011 National Income Accounts, NEDA announced 4.9 percent real GDP growth. Our GDP growth is higher than Thailand, Korea, and Malaysia, on the other hand, lower than Vietnam, Singapore, China and Indonesia.

B. GOVERNMENT REGULATIONS

The government of the Philippines implements income tax for individuals whose income, emoluments, profits arising from property, practice of profession, conduct of trade or business or on the pertinent items of gross income specified in the Tax Code of 1997 less the deductions and/or personal and additional exemptions, if any, authorized for such types of income, by the Tax Code or other special laws. The government also implements labor code that enables individuals to gain proper benefits like SSS, PAG-IBIG and Phil health.

C. TECHNOLOGY

According to the Digital Statistics Philippines, 29% of the population in the Philippines has access to the internet through mobile phones or computers. And in that 29%, 43% voted social media as the main reason as to why they access the internet and another 25% use it for gaming.

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D. NATURAL FORCES

The climate in the Philippines is characterized as tropical and maritime. Our seasons are divided into two types which are the rainy season starting from June to November and the dry season starting from December to May. The average of all weather stations in the Philippines except Baguio is 26.6 degrees Celsius.

E. SOCIO-CULTURAL FORCES

National Culture

Hospitality is still alive within the Filipinos even today. Filipinos value their guests well and given proper care. Aside from hospitality, being family oriented is still one of the most valued norms in this country and they prioritize family over personal agendas.

Resilience to change

The Filipinos is said to be one of the most flexible people around. It is believed that because the Philippines have been through a lot of hardships, one can understand as to why they can surpass any occurrence.

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2. INDUSTRY/ MARKET CHARACTERISTICS

A. MARKET SEGMENTS Segment 1 High school students Description Students who wanted to have custom sneaker designs Percent Sales 8% What they want Custom sneaker designs/ original designs Use of products Personal or gift Contact/Availability Landline, mobile phones, web Segment 2 College students Description Students who wanted to have custom sneaker designs Percent Sales 88% What they want Custom sneaker designs/original designs Use of products Personal or gift Contact/Availability Landline, mobile phones, web Segment 3 Young professionals/Professionals Description Professionals who are interested in custom sneaker designs.

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Percent Sales 4% What they want Custom sneaker designs /original designs Use of products Personal or gift Contact/Availability Landline, mobile phones, web,

B. MARKET SIZEhigh school college Young professionals/adults others Total 17% 67% 11% 5% 100%

5% 11% 17% high school college Young professionals/adults 67% others

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3. COMPETITIVE ANALYSIS A. MAJOR PLAYERS

1. iDESIGN Pimp your kicks 2. Saloompah Shoes 3. Man in Pink 4. Shoeprint 5. Threeyearslater (Y3L) 6. Airwrkz 7. Shoetotz

B. AREA ANALYSIS

Blank & Filled will be available at One Archers Place Condo, Taft Ave. Manila, Philippines. Two malls are located around the area which is the University Mall and the SM Harizon Plaza. Both malls have a variety of stores which sells ready to wear footwears that are also one of our competitors.

C. COMPARATIVE MARKETING TRUST

While other custom sneaker designers mostly operate online, Blank & Filled will have its own store and at the same time we also have online transaction available at our website. In that way, people can have more access to the store and they can see the update of their orders or they can pick up their orders from the shop.

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D. ESTIMATED MARKET SHARE

This is the estimated market share of the store. Since Blank & Filled has only been established, the estimated market share would be 0.55% on the overall market of shoes.

Sports shoes Other shoe types Customized sneakers Blank & Filled Total

5.05 93.8 0.6 0.55 100%

1% 0% 5% Sports shoes Other shoe types other customized sneakers stores Blank & Filled

94%

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4. COMPANY BACKGROUND

A. HISTORY

Blank & Filled started out as a thesis for the business class of Gella May S. Villalon at De La Salle- College of St. Benilde. She started doing customized sneakers since 2009 and so she used it as her thesis since her passion lies in the filled of arts and design. After graduating, what was written solely for the thesis became existent and will be starting to operate on January 7, 2013

B. MISSION

Blank & Filled is a store that offers a collection of original hand painted sneakers made by talented young artists. Our store let the customers be in-charge by giving them the freedom to choose and customize their designs. We provide quality designs packed with original ideas that will fit perfectly to each and every individual that will purchase our sneaker designs.

Blank & Filled presents its designs in a way that is relatable to many individuals especially to teens and young professionals so that they can show their individuality through wearing the sneakers. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.

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C. VISION

Blank & Filled aspire to be one of the most esteemed hand-painted sneaker-designer here in the Philippines and abroad. Our designs aim not only to be appreciated by individuals but to help individuals spread individuality and creativity through our ideas and creations.

D. PRODUCTS/ SERVICES OFFERINGS

Blank & Filled offers different custom design sneakers which are hand painted by artists working at our store. Customers can choose what type of design and shoes they like according to style or brand.

How it works 1. Choose a design from Blank & Filled. If you have your own design, go to step 3. 2. Choose the sneaker style/brand that the design will be painted on. If you have your own shoes, go to step 3. 3. Fill up the form. 4. Pay the total amount to the counter. Blank and White Php 1,100 Includes: Doodles Typographic Names Caricature

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Colored - P 1,300 Includes: Couple Vectors Doodles Cartoon Your own design P 1,500

AVAILABLE SNEAKERS (class A;sizes from 6-10 men and women) Vans

Available styles: With lace Non-laced (classic slip-ons)

Converse Available styles: High-cut sneakers Low-cut sneakers

SHIPPING Customers can opt for shipping if they cant pick up their orders from the store. Shipping cost will be shouldered by the buyer.

Metro Manila: Php 50 Luzon: Php 80

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Visayas/Mindanao: Php 120

E. HISTORICAL HIGHLIGHTS

Blank & Filled opens on January 7, 2013.

IV.

SWOT ANALYSIS

A. STRENGTHS S1- Individuals likeness over unique/ original items. S2- The sneaker designs are customizable. S3- Individuals appreciate hand crafted designs more. S4- Availability of different designs. S5 -Availability on the web.

B. WEAKNESSES

W1- Production time Our production per shoes can take up to an two to three hours per sneakers so our customers would have to wait for it to finish or they would have to get it another day. W2- Dependence on the shoes We are dependent on other branded shoes like Vans and Converse and so availability of sizes and stocks sometimes becomes a barrier for sales. W3- Start-up company Since were just starting as a company, we need resources and identity from our market.

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W4- Inability to mass produce Our artists can only make a maximum of three sneaker designs per day so we dont have the luxury to mass produce. W5- Only available with canvas sneakers We only customize canvas style sneakers so other types wont be available for customization.

C. OPPORTUNITIES

O1- Designs to be recognized locally and internationally Since we can promote our store through our website and other social networking sites, we can have the oppurtunity to be recognized in a bigger scale locally and internationally. O2- Artists design to be recognized O3- Venture in different products aside from sneakers. In the process, we can turn our weakness into oppurtunities. We can venture into different products other than sneakers. O4- Gather artists with different styles. O5- Get resources through the web.

THREATS

04- Ready to wear sneakers available from stores and malls. Other individuals dont want the hassle to wait and take time to think of designs for them to be customized. 05- Other stores offerings for customizable goods. 06- Design consistency since all sneaker designs are hand painted. 07- Availability of good artists 08- Ability to come up with designs that the market will like.

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V.

CONSUMER TARGET MARKET

A. GEOGRAPHIC

National Capital Region

Cities

Manila, Quezon City, Makati, Pasig,

Outside NCR

Alabang, Antipolo, Bulacan, Paranaque, Cavite, Laguna, Cebu

B. DEMOGRAPHIC

Age 12 19 Students 20 27 Young Professionals

Sex

Male Female

Marital Status

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Single Married

Occupations

Students Young Professionals

Educational Attainment

High School Graduate College Graduate

C. PYSCHOGRAPHIC

Students who wants to have their sneakers custom designed or for gifts and occasions. Social Classes A and B

VI.

POSITIONING STATEMENT

Walk the art

In Blank & Filled, all designs are originally hand painted by our own artists. We encourage individuals especially the youth to showcase their individuality by creating their own style in their own ways.

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For Quality

Since our products are all hand painted, we see to it that all of our works would satisfy the taste of each customer who comes to Blank & Filled. We realize that yes, our store cant possibly mass produce on magnitude of orders but we can make limited and yet special artworks specially made for specific individuals.

Filled with Happiness

We cater to different kinds of styles and types to fit to our customers. It is our responsibility to make our customers satisfied and be happy about their own designs and our designs as well.

VII.

MARKETING OBJECTIVES

Product

To be able to market designs that individuals will like

Price

Product prices that are budget friendly without making the quality of the work suffer. Give product price that are reasonable for individuals especially for the students.

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Accessibility

Our store makes convenient options for the customers like having shipping options. Aside from shipping options we also have an e-commerce site which customers can access anytime.

Promotion

Promote Blank & Filled through the use of Social networking sites like Facebook and twitter. Set up a website and promote designs and updates. Referral from past clients to other clients for more orders.

VIII.

MARKETING STRATEGIES

1. Set up an e-commerce site that will be accessible to people who cant go to the store or their location is far away. (Accessibility & Promotion)

2. Make cute designs and promote it through social networking sites to gain resources. (Promotion & Product). This way, not only we can gain followers, we can also make potential clients without wasting money. 3. Make sample designs available on the store to attract potential customers (Promotion & Product). This way, students who goes to the store will know the quality of our work. We can also post our latest designs and promos at our site and we could also use it to advertise our designs.

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4. Create promos and discounts every once in a while to get the more potential customers. (Promotion & Price) This way, we could see how our market will respond to our updates and promos.

5. Give benefits to loyal customers. (Price) In this way, we could have clients that will feel that they are one of the privileged of the store.

6. Create contests during special occasions. (Promotion) This will get customers be involved and will let the store be remembered. It could also help promote the designs and to gain new designs as well.

IX.

MARKETING PROGRAMS

Year 1 | Activity 1

Activity: Opening Act! Duration/Date: January 7, 2013

Implementation/Mechanics:

1. Setup sounds on the first day 2. Design leaflets to be given while the store is gathering for orders. 3. Leaflets to be given around 4. Posters around the area

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Objective/s: Since Blank & Filled has only been established, we need new customers and get the store to be known around the area.

Resources needed: Unit Item Description Photoboot (3 hours) speakers posters brochure total Quantity Cost 1 1 5 200 3600 7000 325 30 Total cost 3600 7000 1625 6000 18225

Year 1 | Activity 2

Activity Promo: Filled Elite Duration/Date: January 7, 2013 October 31, 2013

Implementation/Mechanics:

1. For every first customer of the month with a total receipt of P2000 and up, they are privileged to get Blank & Filleds membership card. Membership card benefits: 09- 10% discount for every order. 10- Be the first one to know the latest design updates, sale items, promos and contests.

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Objective/s:

To get loyal customers and contact details

Resources needed: Unit Item Description membership form card Quantity 20 20 Cost 1 25 Total cost 20 500

total

520

Year 1 | Activity 3

Activity Promo: Show me awesome Filled contest Duration/Date: November 1, 2013 December 30, 2013

Implementation/Mechanics: 1. Individuals are encouraged to submit designs to the Blank & Filleds Facebook page. 2. Whoever designs get the most likes will have one free sneaker and will get their design to be posted site and be available for orders. 3. The winner will also be entitled for a membership card.

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Objective/s: To be known more around the web.

Resources needed: Unit Item Description Poster vans Quantity Cost 2 1 65 450 Total cost 130 450 0 0 total 580

Year 2 | Activity 1

Activity Promo: Anniversary Sale Duration/Date: January 1, 2014 January 30 2014 Implementation/Mechanics:

Individuals who will buy at Blank & Filled during the duration of the promo can have a 20% sale on all items.

Objective/s: To get more sales Resources needed: Total Item Description tags posters(8.5"x11") Quantity Unit Cost 200 2 0.3 32 cost 60 64

total

124

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Year 2 | Activity 2 Activity Promo: Spooky nights freebies Duration/Date: September 1, 2014 November 15, 2014 Implementation/Mechanics:

1. Individuals who buy at Blank & Filled will get a chance to win freebies. 2. If they get the tag that has a lucky name on it, they can get a pouch or a wallet depending on what they like. Objective/s: To introduce new product customize wallet and pouch Resources needed: Item Description pouch wallet tags Print total 4530 Quantity Unit Cost 100 100 100 25 20 0.3 Total cost 2500 2000 30

Year 2 | Activity 3

Activity Promo: Spread the love promo Duration/Date: December 1, 2015 February 30, 2015 Implementation/Mechanics:

For every 2 orders of Blank & Filled with the same design, they will get a 10% off from their total receipt in one single order.

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1. . Barkada Package: For three orders three up to five, they will get one free sneaker design. 2. Order six and get two for free.

Objectives: To get more sales Resources needed: Item Description posters Quantity Unit Cost Total cost 2 65 130

total

130

Year 3 | Activity 1 Activity Promo: The privilege contest Duration/Date: May 1, 2015 June 15, 2015 Implementation/Mechanics:

3. Individuals can submit their photos wearing Blank & Filled shoes in a creative manner.

2. Whoever photos get the most number of votes will have a P5000 worth gift check at national book store. 3. The winner will also get free Blank & Filled sneakers on whatever design they like. Objective/s: To get build sources on the web.

Resources needed: Item Description gift check Quantity Unit Cost 1 5000 Total cost 5000

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posters

2

65

130

total

5130

Year 3 | Activity 2

Activity Promo: Tag-ulan much promo Duration/Date: June 30 2015 July 30, 2015 Implementation/Mechanics 1. A 20% discount will be given for the elite members 2. 10% discount in selected items 3. 5% discount for customers who will give put their business cards/contact details on our fish bowl.Year 3| activity 2 Resources needed: Item Desription Fish bowl tags posters(8.5"x11") total

Quantity 1 200 2

Unit Cost 50 0.3 32

Total cost 50 60 64 174

Year 3 | Activity 3

Activity Promo: Blank & Filled sneaker design competition Duration/Date: September 1, 2015 December 15, 2015 Announcement of winners: January 13, 2016 Implementation/Mechanics: 1. Open for high school and college students from ages 12 25.

2. Students must buy the contest kit for Php 500 available at our store.

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3. Individuals who want to join must be currently enrolled (junior category).

4. The winning students will get: 1st price: P10 000 2nd price: P 7 000 3rd price: P 3000

4. Designers will get the chance to be featured on our website and our facebook fan page. 5. Their designs will be available for orders and will be entitled as one of the artist at Blank & Filled.

Category: Junior Theme: love the art, freedom within. High school students are within this category.

Category: Senior Theme: love at its best College students and art enthusiasts are within this category

Objectives:

D. Gather designs E. Promote Blank & Filled F. celebrate Blank & Filleds third year G. Up sales H. Achieve at least 300 participants for the event.

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Year 3| activity 3 Resources Needed Item Description price 1st 2nd 3rd plaque kits total

Quantity 2 2 2 6 300

Unit Cost 10000 7000 3000 125 250

Total cost 20000 14000 6000 750 75000 115750

X.

MARKETING RESEARCH

A. METHODOLOGY

The proponent conducted a survey for 100 correspondents about sneakers.

B. TABULATION & ANALYSIS 1. Do you have sneakers? Yes - 100 No - 0 2. How many sneakers do you have? One 28 Two 30 Three 11 More than four 31 3. Do you wear sneakers more often than wearing other type of shoes?

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Yes 62 No 38 4. Please rate the sneaker brands according to your liking from 1-4 (1 as the highest and 4 lowest) Vans 40 Converse 38 Sport 2 Advan 20 5. Which style of shoes do you prefer the most? Slip-Ons 40 High-cut sneakers 17 With lace 42 Doll Shoes - 1 6. If you can design your own sneakers, are you interested in doing it? Yes 67 No 33 7. What kind of Design are you most interested in? Trendy 40 Minimal 9 Typographic 11

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Colorful 17 Nationalistic 8 Doodles 15 8. Do you like having a distinct style from everyone else? Yes 80 No 20 9. If you like having your own style, are you interested in customized designs? Yes 83 No 17 10. Do you appreciate handmade products? Yes 96 No 4 11. How important are these features as being part of the product? Original 35 Limited Designs 10 Customizable 33 Hand Painted 22 12. Are you okay with waiting for your orders or easy to be annoyed? Okay 10

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Annoyed 90 13. Are you fine with purchasing products online? Yes 88 No 12 14. What would you prefer best? Buying online or buying on the store? Store 60 Online 22 Depends 18 15. If online, how many days are the products are usually delivered? 3-7 days 19 8-4 days 1 2-3 weeks 0 4 weeks and up - 2 16. In what part of the country do you live? North - 19 South 17 Metro Manila - 53 Others - 11 17. What is your gender? Male 58

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Female 42 18. What would you be your most important factor in choosing this product? Design 54 Value 13 Price 9 Novelty Idea 6 Quality 18 19. What is your age range? 12 to 15 8 16 to 19 88 20 to 23 4 Over 24 0 20. What is your income allowance range? 1 to 5k 84 6k to 10k 12 11k to 15k - 4 16 to 20k 0 Over 21k -0

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C. SUMMARY OF FINDINGS

To summarize, most people especially teens today own at least one sneaker and they often wear it than any other type of shoes. Among the big brands of sneakers, Vans is the most preferable shoes that teens wear and usually its with lace or slip-ons. Aside from Vans, Converse and Advan are also one of the preferred choices of individuals when it comes to sneakers here in the Philippines.

The people are interested in customizing their sneakers with trendy designs. The design of the sneaker is the most valued feature when choosing sneakers. Although people now prefer the store as their primary shopping means, there is also possibility that they would be willing to buy products online.

XI.

MARKETING BUDGET & SCHEDULE

Year Year 1 Opening Year 1 Filled Elite Year 1 Contest Year 2 Sale Year 2 Freebies Promo Year 2 Valentines Promo Year 3 Contest Year 3 Graduates promo Year 3 On the spot custom sneaker contest total

Cost in Php 18225 520 580 124 4530 130 5130 324 170750 200313

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XII.

MONITORING & CONTROL

Blank & Filled will be strict on monitoring its financial records. The use of bank account and passbook will be strictly monitored and documented. All transactions online will also be documented along with the transactions made on the store. Periodic auditing and documentation will be made to monitor the budget and income of the store.

All

expenses

made

for

the

company

will

be

accounted

for.

Reimbursements for employees who paid for the expense of the company will be given. The companys financial monitoring is essential as to how the future of Blank & filled will become.

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XIII.

APPENDIX/ EXHIBITS

A. FINANCIAL STATEMENTS

Year 1 Projected sales

Year 2 Projected sales

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Year 3 Projected Sales

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B. QUESTIONAIRE

p p

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C. TABULATIONS & GRAPHS OF THE UAI

1. Do you have sneakers? Yes No total 100 0 100

0%

Yes

No

100%

100 persons said yes out of 100 who answered the survey.

2. How many sneakers do you have? One Two Three More than four total 28 30 11 31 100

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31%

28%

One Two Three

11% 30%

More than four

3. Do you wear sneakers more often than wearing other type of shoes? Yes No total 62 38 100

38% Yes 62% No

4. Please rate the sneaker brands according to your liking from 1-4 (1 as the highest and 4 lowest) Vans Converse Sport 40 38 2 Blank & Filled | One Archers Place Condo, Taft Ave. Manila, Philippines.

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Advan total

20 100

20% 2% 40% Vans Converse Sport 38% Advan

5. Which style of shoes do you prefer the most? Slip ons High-cut sneakers With Lace Doll Shoes total 17 42 1 100 40

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1%

Slip ons 42% 40% High-cut sneakers With Lace 17%

6. If you can design your own sneakers, are you interested in doing it? Yes No Total 67 33

33% Yes No 67%

7. What kind of Design are you most interested in? Trendy Minimal Colorful 40 9 17

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Nationalistic Doodles Typographic Total

8 15 11 100

11% 15% 8% 17% 9% 40%

Trendy Minimal Colorful Nationalistic Doodles Typographic

8. Do you like having a distinct style from everyone else? Yes No Total 80 20 100

20% Yes No 80%

9. If you like having your own style, are you interested in customized designs? 49 Blank & Filled | One Archers Place Condo, Taft Ave. Manila, Philippines.

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Yes No Total

83 17 100

17%

Yes No 83%

10. Do you appreciate handmade products? Yes No Total 96 4 100

4%

Yes No 96%

11. How important are these features as being part of the product?

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Original Limited Designs Customizable Hand Painted total

35 10 33 22 100

22% 35% Original Limited Designs Customizable 33% 10% Hand Painted

12. Are you okay with waiting for your orders or easy to be annoyed? Okay Annoyed Total 10 90 100

10%

Okay Annoyed 90%

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13. Are you fine with purchasing products online? Yes No Total 88 12 100

12%

Yes No 88%

14. What would you prefer best? Buying online or buying on the store? Store Online Depends Total 60 22 18 100

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18% Store 22% Online 60% Depends

15. If online, how many days are the products are usually delivered? 3-7 days 8-14 days 2 -3 weeks 4 weeks and up Total 19 1 0 2 22

5%

0% 9% 3-7 days 8-14 days 2 -3 weeks 86% 4 weeks and up

16. In what part of the country do you live? North South Metro Manila 19 17 53

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Others Total

11 100

11%

19% North South 17% Metro Manila Others

53%

17. What is your gender? Male Female Total 42 58 100

42% Male 58% Female

18. What would you be your most important factor in choosing this product?

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Design Value Price Novelty Idea Quality Total

54 13 9 6 18 100

18% 6% 9% 13% 54%

Design Value Price Novelty Idea Quality

19. What is your age range? 12 to 15 16 to 19 20 to 23 24 and up Total 8 88 4 0 100

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4% 8%

0%

12 to 15 16 to 19 20 to 23 88% 24 and up

20. What is your income allowance range? 1-5k 6-10k 11-15k 16-20k over 21k Total 84 12 4 0 0 100

4% 12%

0% 0% 1-5k 6-10k 11-15k 84% 16-20k over 21k

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D. PRICELIST OF YOUR BUSINESS

DESIGNS (still without shoes, per category) Minimum labor cost is Php 600 still without the shoes. Price can go up or down depending on the color and difficulty of the design. Blank and White Php 1,100 Includes: Doodles Typographic Names Caricature

Colored - Php 1,200 Includes: Couple Vectors Doodles Cartoon Your own design Php 1,500

AVAILABLE SNEAKER BRANDS (sizes from 6-10 men and women)

Vans Available styles: With lace Non-laced (classic slip-ons)

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Converse Available styles: High-cut sneakers Low-cut sneakers

SHIPPING OPTIONS Customers can opt for shipping if they cant pick up their orders from the store. Shipping cost will be shouldered by the buyer.

XEND EXPRESS Metro Manila: Php 50 Luzon: Php 80 Visayas/Mindanao: Php 120

Send express is the cheapest and one of the most realiable courrier in the Philippines. AIR21s rate starts from Php 70 for metro manila and higher for provincial shipping. LBC on the other hand offers the most expensive shipping rate in the country. Starting shipping rate costs about Php 200 for metro manila.

E. PRICELIST OF YOUR COMPETITOR

Store IDESIGN

Location Room 102 HO Building BS Aquino Drive Bacolod City

Price Php 1200 with shoes Php 500 - Paint only

Man in Pink (labor Online seller

Php 600 - Pen Designed Shoes

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only without shoes)

Php 800 - Paint Designed Shoes Php 1,500 front design only Sides & back with additional charge (from 1.5k to 2k). Php 2000 portrait sneakers Php 2500 3000 portrait sneakers on both sides Php 999 - Doll shoes for ladies

Threeyearlater (Y3L)

Online Seller

Saloompah

Online seller

Saloompah slipons- Php 750 Saloompah doll shoes- Php 750 Saloompah laced shoes- Php 900 Saloompah stilettos- Php 950 Saloompah wedge- Php 1000

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F. COLLATERALS Envelope

Letterhead

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Business Card WEB Homepage

Filled Elite Membership card

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Inner pages

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Marketing Plan

Documents

Transcript of Marketing Plan