Marketing Pessoal nas Mídias Sociais - SMWSP 2017
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Transcript of Marketing Pessoal nas Mídias Sociais - SMWSP 2017
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A REVOLUÇÃO DO MICRO CONTEÚDO
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BOAS PRÁTICAS
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Transforme-se em marca
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Compartilhe valor
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Produza conteúdo original
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Publique com frequência
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Recomende o que você confia
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Trust Barometer, 2015
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Estabeleça sua persona
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Defina um estilo
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PRÁTICAS NEGATIVAS
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Não espalhe boatos
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Não espalhe acusações sem provas
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Não compartilhe notícias suspeitas
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A REVOLUÇÃO DOS MICRO MOMENTOS
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A REVOLUÇÃO DOS MICRO MOMENTOS
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A REVOLUÇÃO DOS MICRO MOMENTOS
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Como se destacar no Facebook?
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Conte histórias reais que gerem identificação
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Case Brian Fernandez
• Morador de pequena cidade canadense
• Perfil com pouco mais de 400 amigos
• Elogio sincero ao sabor da French´s
• Tomates cultivados na região
• Divulgação que a Heinz tirou 740 empregos da cidade
• 102 mil compartilhamentos
• Nenhuma declaração da Heinz
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Estoque da French´s esgotados
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Conte histórias reais que gerem identificação
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Faça perguntas
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Publique “posts de oportunidade”
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Publique fatos da vida profissional
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Apresentação criativa
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Use #Hashtags relevantes e exclusivas
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Não compre seguidores
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#Dinâmico | #RealTime | #Oportunidade
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O maior sofá do Brasil
45% acham que Twitter + TV torna a experiência mais divertida
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Estratégia
Segunda tela
Cobertura de eventos na TV
Oportunidades comerciais
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#Dinâmico
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#Oportunidade
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Lista de transmissão
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Lista de transmissão Ótima para enviar uma mensagem individual para várias pessoas
Peça permissão para incluir o contato na sua lista.
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Grupo x Lista de Transmissão
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Grupo: produto/serviço em comum
Lista: produtos com estoque único ou limitado
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Como ter perfil All Star (Campeão)?
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Boas Práticas
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Boas Práticas
Adicione pessoas da sua área
Compartilhe dicas profissionais
Evite clichês
Crie artigos no Pulse
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Como procurar emprego?
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Versão Premium
- Primeira posição nas buscas
- Visualizar todos que visitaram seu perfil
- Possibilidade de mandar e-mail e mensagens para recrutadores
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Conteúdo permanente
Construção de autoridade
Audiência engajada
+ TV
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