Marketing personalization: don't be creepy

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    15-Feb-2017
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Transcript of Marketing personalization: don't be creepy

  • Dont be creepyLessons from Parks & Rec

  • Being creepy is not chill. And breakfast food is still awesome.

  • Nobody wants to receive the message I see youre at the store looking at Stephen Kings Revival right now. Too stalkery.

  • Personalization is still important; people are more likely to engage with personalized marketing.

  • Just dont get TOO personal.

  • Free meal on my birthday? Cool, you can use my birth date.

  • Discount on Aspirin? Dont remind me which bars I visited last night.

  • Just say no to stalker ads. Dont keep showing me what I already bought help me find something else I might like.

  • Gryzzlboxing is totally not chill. Lets not get carried away.

  • Get the full story:www.plexure.com

    http://www.vmoblive.com/resources/blog/dont-be-creepy/?utm_src=slideshare&utm_campaign=SS002

    Slide Number 1Being creepy is not chill. And breakfast food is still awesome.Nobody wants to receive the message I see youre at the store looking at Stephen Kings Revival right now. Too stalkery. Personalization is still important; people are more likely to engage with personalized marketing.Slide Number 5Free meal on my birthday? Cool, you can use my birth date.Discount on Aspirin? Dont remind me which bars I visited last night.Just say no to stalker ads. Dont keep showing me what I already bought help me find something else I might like. Gryzzlboxing is totally not chill. Lets not get carried away.Slide Number 10