Marketing personalization: don't be creepy
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15-Feb-2017Category
Marketing
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Transcript of Marketing personalization: don't be creepy
Dont be creepyLessons from Parks & Rec
Being creepy is not chill. And breakfast food is still awesome.
Nobody wants to receive the message I see youre at the store looking at Stephen Kings Revival right now. Too stalkery.
Personalization is still important; people are more likely to engage with personalized marketing.
Just dont get TOO personal.
Free meal on my birthday? Cool, you can use my birth date.
Discount on Aspirin? Dont remind me which bars I visited last night.
Just say no to stalker ads. Dont keep showing me what I already bought help me find something else I might like.
Gryzzlboxing is totally not chill. Lets not get carried away.
Get the full story:www.plexure.com
http://www.vmoblive.com/resources/blog/dont-be-creepy/?utm_src=slideshare&utm_campaign=SS002
Slide Number 1Being creepy is not chill. And breakfast food is still awesome.Nobody wants to receive the message I see youre at the store looking at Stephen Kings Revival right now. Too stalkery. Personalization is still important; people are more likely to engage with personalized marketing.Slide Number 5Free meal on my birthday? Cool, you can use my birth date.Discount on Aspirin? Dont remind me which bars I visited last night.Just say no to stalker ads. Dont keep showing me what I already bought help me find something else I might like. Gryzzlboxing is totally not chill. Lets not get carried away.Slide Number 10