Marketing on a Budget

By !Adam Kidan

Uniqueness > spending

• Successful marketing is about having a better and more unique product

• If you don’t have a product that’s worth buying, then all the marketing in the world isn’t worth anything

Think specifically about your target audience

• Your product won’t be for everybody!

• Having a specific target lets you make more sales by spending the least possible amount on marketing!

• When you’re developing your product, do so with a specific group of people in mind, and target your marketing towards them

Leverage the Internet• All online

information about your business is vital to your growth!

• Positive feedback generates more business

• Find influential online personalities with large followings and court them to write a review about your product

• Negative feedback helps tell you where you need to focus your attention

Leverage social media

• We spend a large part of our lives online

• Identify the social media platforms that will reach your target audience

• Online interaction with both your current and potential customers is a great way to reach a large audience