Marketing of Services Rishikesh
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Transcript of Marketing of Services Rishikesh
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Marketing of servicesPresented by:
Sambhaji BhapkarRushendra Tarte
SatishGajre
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Service sector Talwalkars fitness club.
Venue: 2nd floor, Pagariya Tower, opp. District
court, Adalat road, Aurangabad.Pagariya auto
Venue: Pagariya Tower, opp. District court,Adalat road, Aurangabad.
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Talwalkars Fitness ClubMadhura Bhaskar [ Floor Manager ]
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Mr. Vishnu Talwalkar in 1932
70 branches all over India
Head Quarter at Mumbai MAHALAXMI
History
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SERVICESCoaching on technical basis.Personal Trainer for:
Massage.
Gym floor and cardio.
Aerobic and yoga room
Steam and sauna bath
Beauty SaloonThe Pool
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Advertising : Newspaper, Banners, SocialEvents, Body building Show.
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Keep Fit MembershipPlanFellowshipperiod
RackPlan
2 months 4500/-
4 months 7500/-
8 months 12000/-
14 months 17000/-
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Product
Body building supplement products
Provide Fruit & Vegetables Juice.
Nutrition
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Pagariya Auto Umesh GulwelkarFinance manager
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servicesFinancial services.
Customer care services.
After sales services.Alert services.
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SERVQUAL methodology
Tangibles: physical facilities,equipment, appearance
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Responsiveness: Willingness to help.
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Advertising through Newspaper, Road show,Company events & Media
Customer complaints handle through CustomerCare Manager (Sanjay Chate)
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CONCLUSION
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THANK YOU!!!!