MARKETING of SERVICES Assignment by- Jitendra Kumar Choubisa

7/29/2019 MARKETING of SERVICES Assignment by- Jitendra Kumar Choubisa

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MARKETING OF SERVICES

ASSIGNMENT: ANALYSIS OF DIFFERENT HOSPITALITY AND

TRAVEL ADVERTISEMENT

Submitted by: JitendrA Kumar Choubisa Submitted to : Prof. M.P Sharma Sir

COURSE : MBA- HM SUBJECT : MOS

ENROLL. NO. : A2701411014 BATCH : 2011-2013


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In this advertisement of Grand Walia Resort there is lack of colour matching.

The advertisement can be improved by matching the colours and making it a bit bright.


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In this ad of Crystal Crown there is no clarity of message and no colour combination. As it is an

international ad so there should not have been use of regional language. This ad could have been better

if there was clarity of message.

In this ad of menu of Imperial hotel and restaurant there is no price mentioned. The categorization of

the items are not so attractive. The colour combination of the ad could be better to make it more

attractive.


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In this advertisement Air Asia came with a tagline Careful, theyre HOT anddemandthat they

are unique by providing hot meals and hot deals and a 15% discount on pre book hot meals

online. They are also promoting that they flies to over 65 destinations across Asia, Australia and

Europe.


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British airways come with a tagline Well take more care of you and demand to give the feel

of flying or traveling in a space where one can discover the true meaning of space travel with

British airways in the spacious comfort of the fast bodied TriStar 500.


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Delta Air Lines come with a tagline Youll love the way we fly. In this advertisement they gave

an open challenge to the major airlines like British Airways, Lufthansa, Air France etc.by

demanding that they only fly nonstop to more cities in Europe.


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The advertisement of Lufthansa which is a German airline comes with a tagline People expect

the world of us. The airline also flies to Australia, India, Japan, Yemen anywhere businesstakes you. They demand that their one aspect will not surprise you that are their usual

commitment no matter whatever the destination is, without any turbulence.


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Air France comes with a tagline Giving life to an ambitious vision. In this advertisement they

have highlighted their facilities they provide on board food, spacious seats etc.


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In this advertisement of Jet Airways they are promoting their facilities like sending e-mails and

sms on board, flat bed, spacious economy seats, and award winning inflight entertainment and

delectable cuisine and best selection of wines.


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Indigo Airlines in this advertisement they are promoting their timeliness, promptness of their

service providing same day return flights from all metros. Need to provide more information

regarding their services and features.


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MARKETING of SERVICES Assignment by- Jitendra Kumar Choubisa

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