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In the name of ALLAHIn the name of ALLAH

WHO is the mostWHO is the most

MERCIFUL andMERCIFUL and

BOUNTEOUS to allBOUNTEOUS to all

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Title pageTitle page

Issue.Development and implementing

pricing strategies. Selected organization.

Shezan International Limited.

(ISO 9001 certified)Bund Road, Lahore

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AcknowledgementAcknowledgement

First of all I avail this opportunity to bow my

head to ALLAH who gave me wisdom toprepare my assignment.

I feel highly privilege to ascribe the most andever burning of flame of my gratitude to sirSaad Jamal, who guided me to prepare report,and I am thankful to Mr. Naem, previous G Mof Shezan, and is my elder brother, whohelped me to complete this report.

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Shezan international limitedShezan international limited

The company was in corporate on

May 30, 1964. In 1971, it

purchased all the shares of AIDCof USA.

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ProductsProducts

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Mission statementMission statement

Companys mission is to provide

the highest quality fruit and

vegetable related to juices andother products.

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Pricing strategiesPricing strategies

(Marketing mix)(Marketing mix)

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Developing and implementing theDeveloping and implementing the

pricing strategiespricing strategies

Price

The amount of money charged

for a product or services.

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Developing and implementing theDeveloping and implementing the

pricing strategiespricing strategies

Promotional pricing strategies

Pricing the products below the list price

and some time below cost to increasethe short run sale.

Shezan prices the products lower in

stalls in school, colleges, universities inorder to increase sale volume.

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Developing and implementing theDeveloping and implementing the

pricing strategiespricing strategies

Marketing penetration pricing strategies.

Setting a lower price for a new product

in order to attract a large number ofbuyers and a large market share.

When Shezan introduced new twist

juice at Rs. 10/piece as compared toNestle whose price was Rs. 15/piece,

attracted a large number of buyers.

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Performance in marketPerformance in market

Brand name Market share

Pepsi 65%

Nestle 45%Shezan 35%

Tropico 18%

Country 5%

International 2%

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Developing and implementing theDeveloping and implementing the

pricing strategiespricing strategies

Discount pricing.

Shezan offers various discount to those

retailers or distributors who sell thecompanys products during target

period.

Quality discount.

Seasonal discount.

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Developing and implementing theDeveloping and implementing the

pricing strategiespricing strategies

Quality product.

1/12 discount.

3/24 discount.It means, by purchasing one dozen

juices, it will give on free.

Seasonal discount.

Company also offers seasonal discountin Ramzam and on Eid festivals.

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Data collectedData collected

I collected the data relevant to my issue

from Ahmad Latif, the marketing manager

of Shezan.

Some information I collected from the

website of shezan,

www.shezan.com

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Swot analysisSwot analysis

Strength Due to high quality, Shezan can charge

high price and earn profit. Prices of products are low as compared

to Nestle, it attracts more buyers.

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Swot analysisSwot analysis

Weakness. It reduced the purchasing power due to

high price. It less focus in the low income area.

It charges high prices as compared to

Bens, Country etc, so volume of salecan decrease.

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Swot analysisSwot analysis

Opportunity. Company introduce new flavors, so it

can charge high prices for newproducts.

Sales teas are functioning better, they

keep check and control on the markets,so they can set high or low prices as

compared to competitors.

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Swot analysisSwot analysis

Threats. Pricing strategies are affected by

economical and political instability. Company faces huge competitors like

coca cola, bens, country whose prices

are low.

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ConclusionConclusion

Shezan is considered as leader of juice

companies in his region.

The company select high prices as

compared to some competitors like Bens,

Country juices and charge low price as

compare to Nestle. The company should

be conscious in developing the pricingstrategies to earn profit.

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Recommendations.Recommendations.

Company must establish its objectives for

maximizing the profits, survival and

revenues.

Company should examine the competitors

price.

Company should estimate their costs vary

at different output levels.

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Thank youThank you