Annisha Karismha

Bintan Novania

Indah Fitria

Samsara

KKI ADV 2016

Owned by

Mrs Nurhayati

Subakat

MAKE UP

SKIN CARE

BODY SERIES

• Pioneer of Halal cosmetic

• Affordable

• accesable

• natural ingredients

• great make up formula for

daily usage

• suitable for asian women

• Well Integrated promotion

-

Low brand’s prestige

Regular packaging DESIGN

vs

Rita, a 32 year old staff in a national company, with

monthly wage of 5 million rupiahs and is also a

Moslem, wearing hijab from day to day basis. Rita

wants to look presentable every day without

sacrificing her wallet. Therefore, Rita chooses an

affordable yet acclaimed makeup brand.

ADVERTISING

CATALOG

PUBLIC AD

ADVERTISING

Social network

PR-EVENT

CONTEST EVENt

#WARDAHforIFW

DISTRIBUTION

DIRECT SELLING - MLMWardah’s

top seller

Bendut Satrio Utomo

DISTRIBUTION

Direct Sales

DISTRIBUTION

Online RetailStore Retail

through

PT Mutiara Arum Lestari (MAL)

Price comparison of selected products

below are price listed at

watson margocity, depok

WardahRp 34k

12 gRp 2.83/g

Rp 40k

3,8 gRp 10,52/g

Rp 43,9k

-- g

Rp 42,5k

3,9 gRp 10,89/g

Rp 29,5k

10 gRp 2,95/g

Rp 32k

3 gRp 10.66/g

MAYBELlINE SILKY GIRL

positioned as the answers for urban people with skin problems and also want to maintain healthy lifestyle.

Ani, a 24 year old yoga instructor wants the best for her skin, and only seeks for organic

makeup that protects her skin from the radical air of Jakarta. Here, Ani relies on Urban People

skin care from wardah.

-urban WOMEN & MEN-age ranging from 24-45-With consciousness upon appearance-suitable for those who are Currently undergoing doctor treatment-Prefers safety over everything else- huge interest towards green beauty - full dedication of better healthier life

main focus skin care

USINg THE SAME

DISTRIBUTION CHANNEL

AND

SAME PRICE RANGE

WITH THE CURRENT ONE

PR CAMPAIGN

Encourage young urban people to

be original, active, and nature-

conscioius.

ADVERTISING AND CAMPAIGN

Featuring ubran people

LINE OFFICIAL ACCOUNT

ADVERTISING

SOCIAL MEDIA

WEBSITE

Distributed to

upscale store

Online retail

DIRECT SALES

Wardah encourage young woman to start

loving themselves, their skin, their body,

and be beauty inside out.

Alisha is an ordinary nineteen year old college

student, who just started to use makeup. And as a

teenager, she thinks that taking care of herself is

a must. But, as a beginner, she wants to try make

up that's suitable for her age, skin condition, and

monthly allowance. She wants to look presentable

without being over-the-top. So she is seeking for

make up that has light formula, long lasting, and

safe for frequent use that won't damage her skin.

Her aunts regularly use Wardah, but she thinks

that the brand is for more mature woman.

YOUNG AND FREE !

-FEMALE-age 16 to 24-Wants to be bold - still figuring out what’s the best style for herself

ADVERTISING AND CAMPAIGN

Featuring youth influencers

INSTAGRAM COMPETITION

SELFIE WITH WARDAH PRODUCT

Pr eventroadshow to highschool and universities

for beauty seminars and make up classes.

SOCIAL MEDIA

ENDORSEMENT

Endorse influental

teenage beauty

blogger in order to

influence our

targetted audience

through their current

influencer

LINE OFFICIAL ACCOUNT

ADVERTISING

SOCIAL MEDIA

WEBSITE

USINg THE SAME

DISTRIBUTION CHANNEL

AND

SAME PRICE RANGE

WITH THE CURRENT ONE

•

•

•

•

•